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If you are looking to get into the content creation game, either as a professional writer/content creator or as a site owner who is looking to take advantage of all the fantastic SEO that comes with content creation, chances are good you are entering the field with something of a blank slate. While it is […]

Writing interesting content about uninspiring products can be challenging, particularly if the subject is bland. Keep your audience hooked with this handy guide. While it may be a lucrative and financially stable business to be part of from the inside, the kitchen spare parts business can be tough trade to market to the masses. While […]

The short answer is: yes. On July 16th, Google posted a new job ad on the Google Careers Portal. Every SEO’s Dream Job It goes without saying that Google is the king of SEO and, as such, it seems obvious that this position will quickly become a sought-after one among the web’s most skilled SEO’s. […]

Today, most individuals in the marketing arena are aware that SEO rules and guidelines can literally change overnight. This constant dance of change and adaptation can often leave many business owners confused, frustrated, or just out of the loop all together. Because of this, many will operate off of old and obsolete information due to […]

  One of the most common mistakes made by marketers is trying to cram too much information into their communications materials. They’ll typically say: “Well, we probably need to mention this… and this… and this,” along with a bit of “Here’s some empty space. How can we fill it?” Their mistake reminds me of my […]

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson Most press releases suck. I know this, because in my years spent working as a journalist, thousands found a way into my inbox, and the vast majority of those were summarily deleted. In an effort […]

It seems that a lot of content focuses on writing blogs, creating great calls to action, and writing excellent social media posts. However, you might not be able to find just how you should handle your home page content. It seems like the place to introduce yourself, your business, and services, but is that really […]

To stay relevant in any industry, you have to create and distribute content as often as possible. But how much is too much, when it comes to delivering your words of wisdom to your audience? These days, there is a very fine line between any type of method of self-promotion conducted online and the purest […]

Social media is one of the single most powerful tools that a marketer possesses today. Many business and celebrities have reached extreme levels of success solely through these powerful information and community channels. There truly is no “secret” in how to establish a dominant presence on social media; the real key lies in production of […]

We all hate our work being copied, because we know how much time, effort and money went into creating it and don’t want to let any random person come and steal our work. A work of the mind is even more dear to its creator, especially because of its uniqueness and priceless creativity. The same […]

Going viral is a huge goal for many brands. It is the dream result every time we hit the ‘post’ button on our social media status updates. With billions of users online each day, the possibility is always there. Yet so many entrepreneurs never see more than a few hundred likes on their content. What […]

As a small business owner who is determined to enhance the online visibility of his company, you may be determined to give blogging a try. But you may know very little (or nothing at all) about the main characteristics of a successful blog. Is this a major impediment that you should worry about? Good news […]

What makes you click more? “The Worst Ways You Can Fail at Marketing,” or “10 Of the Best Marketing Practices You Should Be Using Today”. Ah, the psychology behind good web content. Basically, content can be either positively or negatively aligned, and each of these has their own impacts on the audience. You can think […]

The simple act of posting on your blog or other blogs can do powerful things for your business. But your action might not be so effective if you don’t use certain ideas. There are many things to consider when writing content, but the tips below will give you a good start to getting the maximum […]