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It seems like Google can’t quit trying to make new social media networks. Google hasn’t made a powerful social network yet, but you have to give the company some credit for never giving up. Orkut Orkut, which was popularly used in India and Brazil, was launched early in 2004 – the same year that Facebook, […]

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I, since the early 1980s, have been actively networking in a number of organizations. My experience, tells me that most people get out of social networking what they put into it. People often come up to me after a speaking engagement and ask, what is the magic formula for networking success. How can they become successful as […]

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Social media sites are the fastest evolving media in the world. In less than a dozen years, it has gone from relative obscurity to Internet dominance. Today, any business that ignores social media does so at its own peril.  Social networking and Social media have become integral to Internet marketing, business and social communications. Most importantly, it […]

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Just what is the relationship is between face to face networking (aka word of mouth marketing) and social media marketing? Have you noticed all the similarities between these seemingly very different marketing venues? I mean, come on, with word of mouth you’re having a one to one meeting at a coffee shop and with social networking you’re posting current […]

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Have you figured out the Internet has changed the way we do business and the way we connect with other people? Social media has exploded, and most of us are overwhelmed. Not only do we not know which platform to use, we don’t know how to use each one. In the beginning of this explosion I […]

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Although Facebook started out as a place for people to meet and share personal thoughts and opinions, it has gained major status as a way to promote your business. With one billion monthly users, Facebook is the most popular social media site. When used properly for your business, the effect could be quite substantial. The […]

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A business derives its maximum revenues when its potential to engage its customers is maximized to the fullest. Currently, we can trigger user social engagement in many ways, such as using engaging mobile apps, which can be an exciting medium for connecting to your customers. The rules of engagement for mobile apps tend to be […]

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The rise of social media in the digital marketing scene is indeed fast and growing. You have to be socially persuasive. Are you keeping up with it so far? Or are your efforts lost in the realm of social feeds that populate the Internet? If you are a dedicated social media manager, a marketer or […]

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I recently wrote a social media and blog network outline for a real estate client who wanted to know what he needed to do to start growing his company’s presence on the Internet. He didn’t have the budget to hire someone to both setup and manage his online network, so we decided to start with […]

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Just a few years ago, when Google first launched its fledgling social network, Google+, hard sells abounded. Most notably, since January of 2012, any new Google account automatically had to create a profile on Google+. Whether you signed up for Gmail, Calendar, Google Analytics, or any other related tool, a Google+ account was mandatory. This […]

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When it comes to driving traffic, Facebook and Pinterest are head and shoulders above their social networking peers. A new study from Shareaholic has revealed that Facebook, Pinterest and StumbleUpon effectively left rivals Twitter, LinkedIn, Google+, YouTube and Reddit in the dust. The three social media destinations enjoyed the strongest traffic gains from September to December […]

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Getting an edge in any social media space is, to say the least, a very hard challenge. Rising above the sea of competitors and the ever-present social noise takes finesse, planning, pizzazz, and the latest technological tools. Twitter is perhaps the most challenging medium to make a big splash in, but it’s far from impossible. […]

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A lot of the large, well-known brands have custom landing tabs on their Facebook pages, and these are usually ideal for people who haven’t liked the business on Facebook yet and are looking to learn more about them. What exactly are custom tabs? Custom landing tabs are the different sections under your cover photo, and […]

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U.S. Seniors Warm Up to Social Networking
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With social media coloring the way SEO operates and, thus, how online marketing works, it is time to lay the ground rules for a strong social presence. Your social media presence is kind of like a loveable PR guy who goes to the same gatherings as your customers to connect with them on a more […]

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