Site   Web

FEATURED ARTICLE — February 20th, 2017

3 Lead Generation Trends to Watch in 2017

With acquisition costs rising, many organizations are starting to shift their focuses and budgets from pouring more traffic into the top of the funnel, to improving the funnel itself through automation and optimization.

Below are three break-out trends that will change the way in which organizations capture and convert leads in 2017. To start, let’s look at one of the simplest, yet most impactful changes in how companies are converting traffic into leads: Forms.

1. The modernization of forms

The screenshot below shows two contact forms from a well-known Fortune 100 company’s website. The form on the left is from 1996, and the one on the right is from 2016.

As you can see, forms haven’t changed much in 20 years.

In the early days of the Web, forms were
Read More


Image courtesy of (tuelekza) /

FCC Chairman Wants FM Chips Activated in Smartphones

FCC chairman Ajit Pai wants to revitalize the broadcast industry by activating FM chips in Smartphones. Although the majority of Smartphones sold in the U.S. contain FM chips, few of them are activated, Pai told the North American Broadcasters Association’s… Read More
Project Loon

Google’s Project Loon May Actually Be Useful

Google’s Project Loon may not be so looney after all. The Loon autolauncher The Project Loon team has been hard at work over the past few years to prove weather balloons are a feasible method to bring wireless Internet to rural and remote areas… Read More
Facebook CEO Mark Zuckerberg at the office.

Zuckerberg Wants to Save the World With Facebook

Mark Zuckerberg says a lot without saying much of anything. In a nearly 6,000-word manifesto, the Facebook CEO waxes philosophical about coming together as a global community to right the wrongs of the world. And, of course, Facebook is essential to… Read More

Technology News

Business Woman

Tech Trends to Define Your Business Strategy in 2017

Following Brexit and the election of a new president in the United States, businesses are split when deciding their IT budgets. According to a Gartner report and CIO article, some businesses are using this political climate to expand their IT estates,… Read More

Samsung Boss Arrested on Bribery Charges

Samsung’s top boss, Jay Y. Lee, has been arrested by South Korean authorities on charges of bribery. Jay Y. Lee A court today ruled South Korea’s special prosecutor had enough evidence to arrest and detain Lee, who took over in September as… Read More
Global head of Watson IoT Harriet Green, left, and Bavarian State Minister of economic affairs and media, Energy and Technology Ilse Aigner press the button to activate IBM's new global center for Watson IoT in Munich, Germany. (Credit: IBM)

IBM Launches Global Center for Watson IoT in Germany

IBM today opened a $200-million global headquarters for its Watson Internet of Things (IoT) division in Munich, Germany. The headquarters will be a place where IBM’s clients and partners can work with the company’s 1,000 IoT experts.… Read More

SEO News

SEO Targeting

What to Do When Your SEO Campaign Stalls

“Failure is the condiment that gives success its flavor.” – Truman Capote, American novelist/screenwriter/playwright/actor Crafting a SEO campaign is a lot of hard work. Business owners invest countless hours into researching their niche and competitors,… Read More
Amazon Kindle Oasis e-reader

Why Your Users Should Come Before Your SEO

In the content marketing industry, we’re all familiar with the argument that content should be written for people rather than search engines. But how many of us abide by that? As a copywriter myself, I can remember hundreds of times I’ve been confronted… Read More

Ways to Harness the Power of SEO to Boost Your WordPress Site

WordPress is perhaps the most preferred CMS today due to its immense powers of serving the SEO cause. The platform has innumerable features that help to extract the best ways of implementing SEO techniques. You have to understand the features that are… Read More

Social Media News


Google CEO Responds to 7-Year-Old’s Job Application

Google may have some new talent on the horizon. It will just take a few years before the tech giant can hire her. Seven-year-old Chloe Bridgewater penned a letter to Google’s “boss” to apply for a job and the letter so impressed the… Read More

Facebook Takes on LinkedIn With Job Postings

Facebook is launching a new set of tools that permit job openings and applications to be posted directly on its social network. Businesses in the U.S. and Canada can now post job openings on their Pages or in the new jobs bookmark — a move that… Read More
Photo Credit: Adikos via flickr (CC BY 2.0)

10 Simple Ways to Grow Your Blog Following

How do you build fans? Sure, you could pay for them or trick them into coming to your blogs with sneaky headlines. Or… You could take the long (but most effective route). While building a blog following doesn’t happen overnight, there are several… Read More


Business & Marketing News

laptop, typing

How Much is Too Much? Content Word Counts

Good marketing content should make things happen. That could be clicking to visit a website, adding to cart, picking up the phone or more. Many elements go into how a content writing service actually does that and the length of any piece of content is… Read More

5 Must-Have Magento Plugins for Success with Your Online Sales

If you’re using Magento as the platform for your online sales, I don’t need to tell you that it’s a powerful and versatile way to run an eCommerce business. I also don’t need to tell you that one of the reasons for that is the… Read More
Image courtesy of (Stuart Miles)/

Top 3 Reasons Why Everyone Should Be Doing E-Mail Marketing Today

I can’t stress enough how important it is today to do e-mail marketing. Most businesses do not even have a marketing strategy or a plan. They just sit and wait for the clients to come. In the real world that process is very slow. If you don’t have… Read More

Other News

Photo by Roman Drits, a freelance photographer and a co-founder of Barn Images. He comes from Latvia but is currently based in Hamburg, Germany. Follow him on Instagram.

Snap Sets Sights on $22B Valuation in IPO

Snap is reaching for the sky with its impending initial public offering. In a filing today with the Securities and Exchange Commission, the parent company of social messaging service Snapchat set its price per share at $14 to $16. If Snap received… Read More

20 of the Best Locations to Source Free Stock Photography

It is always frustrating when you get that e-mail from someone suggesting you are using one of their images without permission. It becomes a nightmare when the threats of legal action follow. With stock photography sites like Getty Images and Shutter… Read More
Nolo VR

VR for the Mind, Body and Soul

Imagine enjoying a tranquil morning by the sea, while you’re sitting in your urban jungle apartment. With guided virtual reality meditation programs, you can. For decades, technology has been viewed as something that distracts people from self-awareness… Read More


image 2

Giveaway Contest Offers More Than $8,000 in Marketing Tools

Reputed digital marketing educator and solutions provider, FortuneLords, announces a giveaway contest of more than $8,000 worth of online marketing tools and training. FortuneLords recently announced its 2017 Giveaway contest particularly designed to… Read More

How Engaging Is Your Digital Content?

What makes one piece of creative media go viral? Why are some designs more engaging than others? In today’s digital age, businesses of all sizes are generating a vast amount of content and graphic media, from websites and presentations to social media… Read More
Screen Shot 2017-02-08 at 1.09.03 PM

How Companies Get Value from Data Science Production

There’s a part of data science that you rarely hear about: the deployment and production of data flows.  Everybody talks about how to build models, but little time is spent discussing the difficulties of actually using those models. Yet these production… Read More

Daily Videos