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11 Examples of Marketing Automation to Implement Today

Marketing automation is no longer a luxury; it has become the foundation of modern marketing processes. Due to today’s customer demands, marketing automation (in its various forms) is being applied in nearly three-quarters of companies to automate repetitive processes, enhance targeting, and deliver improved customer experiences. Indeed, 62% of...

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The Ins and Outs of Efficient Event Marketing

To some extent, every single organization on the planet is going to approach event marketing a little bit differently. Various target demographics have distinct needs, and marketing experts will use these as a way to connect with their potential customers. Sophisticated analytics software has made it significantly easier to figure out what clients...

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How “Instagram Workwear” Gets You Hurt, Wastes Your Money

The rise of influencers in every conceivable industry has, unfortunately, given way to an uptick of posers within those industries, even within the blue-collar trades. With platforms such as Instagram and YouTube, it’s easy to talk the talk or dress the part of a worker without ever walking the walk. While this new trend of “Instagram...

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