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Culture by Design: How to Build a Brand That Feels Personal at Scale

In today’s consumer culture, brands need more than just a strong product to appeal to customers. Consumers today expect a personal connection and seek brands whose culture aligns with their values and preferences. The most recognizable companies in the world, such as Starbucks, McDonald’s, and Netflix, among others, all have a unique culture that...

Branding
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It’s a Prime Poaching Ground for Security Pros

During layoffs and hiring freezes, when shortsighted businessmen choose temporary savings over long-term wins, visionary employers are scooping up top cyber talent. Mass layoffs, hiring freezes, market uncertainty, and rushed AI integration crack businesses wide open to cyberattacks. Visionary leaders, however, can see the current situation as a...

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Streamlining Customer Interactions with Salesforce Service Cloud Omni-Channel

Customers now demand quick, streamlined, and personalized services via various media including email, phone, chat, and social media in the digital age. This change requires companies to provide integrated and coherent experiences across channels that cut across individual channels to form seamless customer experiences.Salesforce Service Cloud is...

Salesforce

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