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FEATURED ARTICLE — July 27th, 2017

How to Create a Consistent Advertising Experience Across Social Media Channels

Social media is arguably the most powerful tool available for brands to maintain a channel of communication with their audiences.

When you consider that 71 percent of consumers who’ve had a pleasant social media service experience with a brand are likely to recommend it to others, this proves that all brands should take social media marketing seriously.

One of the challenges with social media is that there are so many platforms available and all of them have their own learning curve. Additionally, the landscape is always changing — new platforms are being released and old channels are becoming stagnant overnight.

If you want to stay on good terms with your audience, I recommend maintaining a presence on a multitude of platforms.

No two platforms are the same and when you’re trying to promote your brand using a handful of social media accounts, you can easily create a disjointed experience for your fans if you’re not careful.

Here are some tips for creating a cohesive experience across all social media platforms.

Names and Taglines

Consistency starts with the names of your social media accounts. Use the name of your business as your account name and keep it consistent on all channels.

People shouldn’t have to manually search for your account on a particular platform — the URL should be obvious.

For example, Taco Bell does an amazing job of brand consistency on social media. You can find the brand at:

Twitter.com/tacobell

Facebook.com/tacobell

Pinterest.com/tacobell

Also, if your brand has a tagline, include it in the profile information for each channel. Can you guess what Nike’s Twitter profile says?

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