FEATURED ARTICLE — September 25th, 2017
“AdWords should be more about your business, and less about our product. We want everything to support the way you think about your business. From the way you express business goals to the way you measure and manage your ads, we want to make it super easy to execute and optimize campaigns based on your unique marketing objectives.”
– Jerry Dischler, vice-president of Product Management for Google AdWords
In a recent roundup of how 2017 has changed PPC, we dipped our toes into the waters of the new AdWords interface. Today, we’ll be taking a deeper dive into this revamped UI.
The new interface – which has been slowly getting released over the past year – is in use by millions of advertisers, yet there are still hoards who have yet to get their hands on it. According to Google, “the new AdWords experience” will be available to everyone by the end of the year.
The new interface, while challenging to adjust to, hosts a slew of new features that are well worth the temporary discomfort.
Let’s go ahead and get familiarized with some of the new components now so that you will have some decent footing come December.
Here are the four best features of the new AdWords interface.
1. The Overview Dashboard
This update is impossible to miss; and it’s fantastic.
Here, users can gain a quick, readable synopsis of your account and campaign’s health metrics. Additionally, the dashboard provides a variety of insights, all displayed in a visually compelling and digestible manner.
The top of the dashboard supply’s users with a sizable graph displaying clicks, impressions, average CPC and cost over a given timeframe; although, metrics can be swapped out for others.
Below this, users will find...
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