FEATURED ARTICLE — February 21st, 2018
Instagram has recently introduced one of the biggest additions to the popular social network that we’ve seen in recent years: hashtags following. You might have noticed this while browsing your Instagram app, or read about it online. If not, it’s very exciting news: Instagram now allows users to follow specific hashtags so that they can get images and videos using the hashtag in their feed. This brings about many opportunities for those who want to boost their business on Instagram.
The question is, how proficient are you at using hashtags on Instagram?
Instagram hashtags are now more important than ever, thanks to this feature.
In fact, users might not even need to follow businesses and brands any more – they can just follow their favourite hashtags, and get more varied content. So, while it might hinder your follower growth, don’t panic yet – if you know how to use hashtags properly, you can still generate amazing results.
Here’s what you need to know about hashtags on Instagram:
Quality still trumps quantity
Hearing this news, you might be tempted to sprinkle all of your future posts with as many super popular hashtags as possible (the ones with millions of posts). But, that doesn’t mean that your posts will appear in your audiences’ feeds just because they are following the hashtags you’re using.
Instagram is conscious that this feature can bring about a lot of spamming; so, they’re going to put their algorithm to work 24/7 to weed out any spam and block their authors, as TechCrunch reports.
Additionally, TechCrunch also reported that when they asked Instagram about it, they were told that any posts that will appear in people’s feeds will be selected based on their quality and how recently...
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I… Read More
“Consumers are more curious, more demanding, and more impatient than ever. . . AdWords has been redesigned to help you reach these mobile-first consumers in faster and easier ways. Today, we’re introducing more innovations available only in the new… Read More
Content is king, we all know that. With the rise of organic link building, content is playing a more important role than ever for increasing brand awareness, boosting search ranking and improving conversion rates. Yet still content is so under-utilised… Read More