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FEATURED ARTICLE — May 25th, 2016

Paying for Interested, Not Accidental Visitors


Businesses advertise online. A lot.

But a vast majority of businesses don’t advertise well. At least, not as well as they could.

Usually, the trouble is a hard focus on getting traffic to a website, when instead, they should focus on conversions.

If you’ve invested in bringing traffic to your site, you’ve either brought interested visitors, or accidental visitors. Which is it? Your conversion rate will tell you the answer. You can’t just invest in driving traffic, you must also invest in converting that traffic.

Conversion optimization is typically two things:

1. Targeting the right customers.

2. Optimizing your site for conversions.

Optimizing your site for conversions is its own beast, and it ought to come before anything else. You
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BREAKING NEWS

Photo by Johannes Hemmerlein

Microsoft Awards Seed Funding to Companies That Can Aid in Bringing Internet to the Masses

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Twitter Offers Users More Flexibility on 140-Character Tweet Limit

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Facebook CEO Mark Zuckerberg giving his F8 Keynote.

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Technology News

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Google Gets Patent for Human Flypaper for Autonomous Vehicles

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Uber Enters the Autonomous Car Race

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Google Appeals French ‘Right to Be Forgotten’ Fine, Demands

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SEO News

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A Beginner’s Guide to SEO Writing

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SEO Forecast: How Google Will Alter Algorithms

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Social Media News

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Other News

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PRESS RELEASES

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GoDaddy Launches Professional Web Services in Canada

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Brinno TLC200 PRO; World’s FIRST Instant, High Dynamic Range, Time Lapse Video Camera

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