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FEATURED ARTICLE — May 2nd, 2016

How to Capitalize on Facebook Live for Groups

Live streaming video is truly what is hot right now in digital media. Although the technology has existed for several years now, the modality has only recently exploded onto the scene with major audience approval. Since live streaming entered mass consciousness as an entertaining new way of interacting, platforms like Periscope, Meerkat, Blab, Twitch, and various other lesser-known platforms have all emerged, vying for those coveted eyeballs.

With the massive success of several of the aforementioned portals, the big boys of tech decided to get in on the action too; Facebook snatched its piece of the real-time pie with Facebook Live, and soon enough Google will launch YouTube Connect. Even Snapchat has its own broadcasting abilities. Live streaming is quickly becoming a pervasive technology
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BREAKING NEWS

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Shareholder Sues Facebook Over Proposed Class C Stock Plan

Facebook has been slapped with a lawsuit over its proposal to create a new class of stock that will keep CEO Mark Zuckerberg in control of the social network indefinitely. A Facebook shareholder who called the proposed move “unfair,” has filed a lawsuit… Read More
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Australian Tech Entrepreneur Says He is the Creator of Bitcoin

It looks like the mystery of who created Bitcoin may finally be solved. Australian computer scientist and entrepreneur Craig Wright has reluctantly admitted to being the creator of the digital currency, although he has acknowledged there are a lot of… Read More
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Cortana on Windows 10 Now Limited to Bing and Edge

Microsoft image Microsoft is changing up the way users will be able to utilize its digital assistant. The software firm will no longer allow third-party searches through Cortana. Now, all searches are powered exclusively by Bing and links automatically… Read More

Technology News

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FCC Sets Mobile Broadband Auction for May 31

The Federal Communications Commission has finally convinced enough U.S. television stations to give up some of their spectrum so the agency can sell it. That means the date of the FCC’s long-awaited mobile broadband auction has also been set — for… Read More
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‘Contains Ads’ Designator Shows Up in Google Play

Google Play is now serving up a warning to users when an app includes advertising. Apps that this applies to will now be identified in the Google Play store with a ‘contains ads’ designator. An example of the new ‘Contains Ads’ designator. The… Read More
Image by Sebastian Bergmann.

Yahoo Hands Starboard Four Seats on Board of Directors

Yahoo has forged a deal with its biggest critic and largest investor. The tech firm has handed activist investor Starboard Value LP four seats on its board of directors, ending an 18-month feud with the New York hedge fund firm. According to the New York… Read More

SEO News

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What is Your SEO Approach for 2016?

Google makes about 300 small changes to its algorithm every year, with about one or two major algorithm rollouts coming every year. As such, the Google you knew in 2015 will not be the same Google as the next few months come and go. SEO strategists within… Read More
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15 SEO Rules for Today’s Online Content Creator

If you want to succeed as a modern online content creator, it’s important to know a thing or two about good search engine optimization (SEO) practices. SEO is the process of optimizing a website or content so that search engines and people can locate… Read More
Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

AdWords Parameters for Gaining Superior Campaign Data

Google AdWords is one of the most prominent and pronounced advertising mediums available to marketers today. Companies spend millions of dollars to get their ads seen by the individuals who search Google more than 3.5 billion times per day. The potential… Read More

Social Media News

Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

3 Reasons to Consider LinkedIn Advertising for Your B2B Business

Navigating social media is a challenge for B2B brands whose content may not lend itself to being the next viral sensation. The creation of whitepapers, guides and video tutorials may produce useful content for your target customers, but the time and financial… Read More
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Snapchat Users Viewing 10 Billion Videos a Day: Report

Snapchat users are consuming an enormous amount of video content on a daily basis. According to a report from Bloomberg, users of the photo- and video-messaging app view 10 billion videos a day, a significant rise from just a few months ago when it was… Read More
Photo by Ben Scholzen.

LinkedIn Shares Jump After Surprisingly Impressive 1Q Results

LinkedIn pleased its investors Thursday evening with better-than-expected first quarter results. The professional social networking firm posted a 35 percent revenue increase year-over-year to $861 million and adjusted earnings per share of 74 cents —… Read More

Infographics

Business & Marketing News

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10 Ways to Get Your Subscribers to Open and Read Your E-Mail

Building an e-mail list is very important to your online business.  According to statistics, e-mail is 40 times more successful at getting your business new clients than either Facebook or Twitter. E-mail is a powerful marketing method but getting subscribers… Read More
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6 Facts About the Human Brain: How to Leverage it for Marketing Success

The first step to getting the right message across to your audience is by knowing how their brain processes information. The human brain is highly complex but, with a little understanding, you can learn to leverage its most basic workings to send out… Read More
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How Reading Good Literature Can Affect a Business Person’s Life

Reading imaginative literature has been linked with increased creativity and allows people to escape from the bonds of the real world, even if only for a short time. In fact, reading a good book can actually help you to understand the human condition… Read More

Other News

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9 Alternative Stores to Sell Your Mobile Apps

Do you know how many apps are in the Android app store? More than 16.5 million and that total continues to increase at lightning speed. The easiest and most common route to selling your apps is to pay $25 to get listed on world’s largest app store:… Read More
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Former Googler Osterloh Back to Head Up New Division

Rick Osterloh A well-known face is coming back to Google to head up the tech company’s new hardware division. Former president of Motorola Rick Osterloh has signed on to run the new division that will include Google’s Nexus devices and Glass to nae… Read More
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Comcast’s NBCUniversal Snaps Up DreamWorks Animation for $3.8B

Comcast’s NBCUniversal is buying DreamWorks Animation for $3.8 billion, as the company looks to capitalize on the popularity of DreamWorks animated successes. The acquisition gives NBCUniversal a leg up in the ultra-competitive kids and family entertainment… Read More

PRESS RELEASES

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Certain Launches EventStream, a Comprehensive Event App Suite for Marketing Automation Solutions

SAN FRANCISCO — In support of its recent Event Automation repositioning, Certain Inc, the leader in enterprise event solutions, announced today the launch of EventStream™, a revolutionary collection of apps that enable marketers to run all event-related… Read More
Veeqo and Skippr

Instagram Marketing Webinar With Veeqo and Skippr

Want to increase traffic and sales to your e-commerce site using Instagram? If so, join Veeqo and Skippr’s Webinar this Friday as they discuss everything you need to know about Instagram Marketing. Instagram is massively underutilized by retailers and… Read More
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Introducing BIG-i, the World’s Most Versatile Personal Robot

NEW YORK — Advances in technology have come a long way in making consumers’ lives easier, but the idea of a personal robot for the home has always been relegated to Sci-Fi … until now. BIG-i, the world’s smartest, fully interactive personal… Read More

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