FEATURED ARTICLE — October 17th, 2017
“Creativity involves breaking out of established patterns in order to look at things in a different way.”
– Dr. Edward de Bono, physician, psychologist, and originator of the term ‘lateral thinking’
Let’s not beat around the bush here. Content marketing can be really challenging stuff. It’s way more than just drafting things with a, “if I make it they will come” attitude.
Not only do you have to craft comprehensive and compelling pieces that reach into the heart of your audience, you also must ensure that it is timely, optimized, drives business goals, and stays current.
And, as every producer who has been creating content for more than a day knows, at some point you are going to hit a creative wall. And it’s likely you’ll hit that wall so hard it will feel paralyzing at times.
So, what do you do when you reach this creative standstill?
You lean into it.
You find new ways to reinvent your process and materials that reinvigorates and animates your imagination.
Feeling a bit stuck, stagnant, or otherwise frustrated with your current humdrum content and ideas? Then check out these five content marketing tricks that you probably aren’t yet using.
1. User-Driven Social Takeovers
Social media takeovers have proven incredibly effective for brands like Stride gum who invited DJ Khaled to man the brand’s Snapchat account for two days. These types of events get followers (and fans of the influencer) to tune in, engage, potentially follow the brand, and convert.
What’s an even more engaging concept than letting an influencer take control of one of your brand’s social channels for a day is enabling your customers to run the show.
Through this approach, you can use social...
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