FEATURED ARTICLE — December 12th, 2017
Content marketing is taking over.
It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names.
According to Impact, by 2019, content marketing will be a $300-billion industry.
It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads.
But, you probably know all this by now. Content marketing is proven, and it’s here to stay.
The better question is, how do you put together a stellar, rock star content strategy that hands you all these benefits?
Because content marketing isn’t like a self-driving car. You can’t sit back and expect magic to happen. You have to roll up your sleeves, get in the driver’s seat, and direct your forward motion.
It takes planning, research, and skill, and it’s an ongoing learning process.
Once you learn to drive an automatic transmission, you have to learn to handle a stick-shift. Then, once you have that down, you’ll have to hop in a different car and head in a new direction. You’ll have to change the oil, constantly refuel, and maintain the engine.
Vehicle metaphors aside, none of it is possible without a strategy. Here are some tips for building a good one.
7 Tips for Building a Content Marketing Strategy That Performs Like a Rockstar
If you want a Rockstar content strategy, you have to be willing to go above and beyond. You can’t just dive in blind; you have to have overarching goals and plans for how to implement them.
A performer wouldn’t show up to their gig without rehearsing. Similarly, strategizing is essential to content “rehearsal.”
Here are some keys to do it:
1. Know Where You Stand
How can you get going if you don’t know...