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FEATURED ARTICLE — April 28th, 2016

6 Facts About the Human Brain: How to Leverage it for Marketing Success

The first step to getting the right message across to your audience is by knowing how their brain processes information.

The human brain is highly complex but, with a little understanding, you can learn to leverage its most basic workings to send out more effective and engaging messages for business marketing success. Through a new field of study known as neuro-marketing, scientists are trying to draw associations between people’s innate preferences and the decisions made. Using this information, marketers can then re-engineer their messages for maximum efficacy.

What is neuro-marketing?

Neuro-marketing research involves methodical collection and analysis of neuro-physiological and neurological observations on individuals through a variety of methods. This allows researchers
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BREAKING NEWS

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Comcast’s NBCUniversal Snaps Up DreamWorks Animation for $3.8B

Comcast’s NBCUniversal is buying DreamWorks Animation for $3.8 billion, as the company looks to capitalize on the popularity of DreamWorks animated successes. The acquisition gives NBCUniversal a leg up in the ultra-competitive kids and family entertainment… Read More
Facebook CEO Mark Zuckerberg at the office.

Facebook Proposes New Stock Class to Ensure Zuckerberg Remains in Control of Company

Facebook wants to ensure co-founder and CEO Mark Zuckerberg remains the driving force of the social network for many years to come. That is why the company is asking investors to back the creation of a new class of stock that will keep Zuckerberg in control… Read More
Featured-Collections_UK-930x619

Pinterest Debuts Featured Collections to Display More Localized Content

Pinterest is shining the spotlight on local and trending items with its newly-launched Featured Collections. The new tool, which, for now, is being rolled out only in the U.K., France, Germany, Brazil, and Japan for Web and Android users, enables users… Read More

Technology News

virtual reality

Coming to a Headset Near You: The Virtual Reality Revolution

Major transitions in storytelling media are nothing new. In the 1920s, silent movies gave way to films with sound. In the 1940s and ’50s, televisions increasingly occupied the space in living rooms where radios once sat. With each transition, content… Read More
Apple image — The iPhone 5C.

FBI Unlikely to Share Info With Apple on iPhone Hack

Apple is unlikely to be hearing from the FBI anytime soon, at least when it comes to how it managed to break into the iPhone 5c of one of the San Bernardino attackers. Sources told ABC News that the agency plans to urge the White House to reject doing… Read More
Apple image — The Apple Store, Santa Monica, Calif.

Apple Reports Worst Quarter in More Than 10 Years

Apple disappointed its investors Tuesday night after posting its first decline in revenue in more than a decade. The iPhone maker posted second quarter revenue of $50.6 billion, down from $58 billion in the year-ago quarter and missing analysts estimates… Read More

SEO News

Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

AdWords Parameters for Gaining Superior Campaign Data

Google AdWords is one of the most prominent and pronounced advertising mediums available to marketers today. Companies spend millions of dollars to get their ads seen by the individuals who search Google more than 3.5 billion times per day. The potential… Read More
http address shows online mobile websites or internet

How Google AMP Pages Will Impact SEO

“We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no… Read More
Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

Does Google’s Ad Placement Change Affect You?

Google is undeniably the largest search engine on the planet. Thus, when it makes a change — even the slightest change — the whole world is bound to hear about it. There is always that constant worry that Google is going to make some alterations somewhere… Read More

Social Media News

Twitter front desk

Twitter Shares Take a Dive After 1Q Earnings Fall Short

Twitter may have added five million new users in its first quarter, but that was not enough to make up for reporting less revenue than expected. The social media firm on Tuesday night posted revenue of $595 million, falling far short of analysts’ estimates… Read More
YouTube logo

YouTube Debuts Six-Second Bumper Ads for Mobile Users

YouTube has unveiled a new six-second video ad format geared toward mobile viewers. Dubbed Bumper Ads, the new unskippable video ads will be used to complement the more traditional, long-form commercials on the video site. “Bumper ads are ideal for… Read More
Twitter

Twitter Update Enables Users to Report Multiple Abusive Tweets in Single Report

Twitter continues its mission to crack down on abuse with the launch of a tool enabling users of the micro-blogging site to flag multiple tweets at one time. This ability to attach multiple tweets to a single report is not only more efficient, but reveals… Read More

Infographics

Business & Marketing News

phone book glasses

How Reading Good Literature Can Affect a Business Person’s Life

Reading imaginative literature has been linked with increased creativity and allows people to escape from the bonds of the real world, even if only for a short time. In fact, reading a good book can actually help you to understand the human condition… Read More
Writing, Blogging

Questions to Ask Before Redesign Your Website

Does your website suffer from “set it and forget it” syndrome? A website is the digital manifestation of your business and it requires review and re-design for continuous up-leveling of your brand. With the ever-changing landscape of technology, it… Read More
Image courtesy of (hywards) / FreeDigitalPhotos.net

How to Increase Your Alexa Traffic Rank

Founded back in 1996, Alexa.com is probably one of the most widely used tools when it comes to evaluating the value of a website, especially for blogger. This subsidiary of Amazon is a ranking system based on the level of traffic that a website gets from… Read More

Other News

Skype-for-Business-Mac-Preview-2b

Skype for Business Finally Arrives for Mac

Skype has finally launched a public preview of its Business app for Mac. The Microsoft-owned company will issue invites to IT administrators and will gradually expand the preview to everyone in the coming weeks. Invites can be requested via www.SkypePreview.com. “The… Read More
email symbol on row of colourful envelopes

Write E-Mails Your Readers Can’t Help But Open

You’ve sent out thousands of e-mails. You know most of what you’ve sent out will never be opened, but you’ve tried everything to change that. What is the key? Is there some magical way to foster a readership, or what? What is it that… Read More
Dropbox

Dropbox’s Project Infinite Removes Limits on Local File Storage

There is no such thing as too much storage. And file hosting service Dropbox is taking that idea and running with it with its new technology dubbed Project Infinite. Project Infinite, which is currently in preview, permits users to access all of their… Read More

PRESS RELEASES

Veeqo and Skippr

Instagram Marketing Webinar With Veeqo and Skippr

Want to increase traffic and sales to your e-commerce site using Instagram? If so, join Veeqo and Skippr’s Webinar this Friday as they discuss everything you need to know about Instagram Marketing. Instagram is massively underutilized by retailers and… Read More
BIG-i

Introducing BIG-i, the World’s Most Versatile Personal Robot

NEW YORK — Advances in technology have come a long way in making consumers’ lives easier, but the idea of a personal robot for the home has always been relegated to Sci-Fi … until now. BIG-i, the world’s smartest, fully interactive personal… Read More
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Lightning Fast Portable Power Bank Launches on Indiegogo

FREMONT, Calif. — March 9, 2016 — Simpiz, a developer of cutting-edge mobile products, announced the launch of the Indiegogo crowd-funding campaign for iTron, the fastest recharging portable charger/power bank in the world. The iTron’s 9,000mAh… Read More

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