“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

– Howard Luck Gossage, advertising innovator during the “Mad Men” era

Each and every year, brands sink millions upon millions of dollars into advertising their products or services to audiences in an effort to convert those who are exposed into customers of their company. According to Ad Age, in 2014 the top 200 advertisers in the United States spent a whopping $137.8 billion on ad spots; and this figure does not account for anyone spending on adverts who are outside that top 200.

Today, a large portion of ad dollars are spent outside of the more traditional avenues and are expended on digital properties, with mobile continually increasing in its significance.

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