FEATURED ARTICLE — September 21st, 2017

Why an External Marketing Consultant Can Be the Secret to Beating Your Competition

By Adriana Tica

I’ve been a marketer for more than 10 years. I’ve worked as an employee, as a freelancer and as a consultant. And, in each of these roles, I learned a new side of creating marketing strategies.

As a marketing manager in various companies, I worked with a lot of agencies, but strategy was always my responsibility. For the longest time, I thought that this was the only way to go. After all, only an employee who knows the ins and outs can plan a business’ future the right way. Or so I thought.

I started changing my mind when my marketing team began to grow. With each new employee, I learned how a fresh perspective can be a complete game-changer. So I made a habit out of asking my new teammates, irrespective of the level of their career, for an opinion on the current marketing strategy.

I insisted that they needed to be honest and ruthless. They weren’t to be worried about “upsetting the boss” aka the “architect” of the strategy. And each of their evaluations brought quite a few ideas that we would turn into very successful marketing techniques.

Now that I am running a digital marketing agency, I understand so much more about the benefits of an external consultant. They can help your business whether you have a marketing department in place or not.

3 benefits of working with an external marketing consultant

While 64 percent of B2B companies outsource their content writing, very few do so with their marketing strategy. Probably for the same reasons that I hadn’t considered back when I worked as a marketing manager.

So I thought I would ask a few of my clients about the benefits they reaped from working with me. Here’s what they came up with:

1. A fresh pair of eyes

This is the one thing that I... Read More