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FEATURED ARTICLE — August 21st, 2014

How CASL, Canada’s New Spam Law, Impacts US Businesses

On July 1, 2014, Canada passed epic legislation dramatically regulating emails sent or received by a Canadian system. Even if your business is based in the US, if you’re at all involved in email marketing, there is most certainly an impact. And lacking education won’t be a defence if you’re caught breaking the rules of the mandate.

One of the biggest challenges of this new legislation, however, is its ambiguity. Like many things written in legalese, it’s difficult to decipher the actual parameters of the law. I’ll do my best to shed light on Canada’s strict new communications policy, and then explore how companies across the globe are impacted.

What is CASL?

CASL stands for the “Canadian anti-spam legislation’, and it targets
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