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FEATURED ARTICLE — December 18th, 2017

7 Social Media Marketing Tools to Up Your Game

Today’s marketers (especially the social media kind) have to be data geeks.

With the amount of information we have to filter, categorize and organize every day, there’s no way to have any kind of success without tools that turn big data into relevant bits of knowledge. So we rely on automation, analytics, listening tools and more.

At the digital marketing agency I run, we use at least three research and SEO tools for every blog post we write and at least five tools to help us create, implement and monitor social media strategies.

I have personally tested dozens if not hundreds of said tools and I keep on doing that. I know that every day new tools are being developed and new features appear in older tools. So I need to make sure that we use the best tools available in order to generate the best results for our clients.

This is what our social media marketing tool deck looks like. In other words, these are the tools that help us make sure we keep our clients ahead of their competitors:

7 social media marketing tools we use on a daily basis

You’ll notice that some of these tools are completely free. Others have free trials or limited options in their free mode.

I’ll be honest: some are definitely worth paying for. For others, the free version is enough if you have a single brand to manage or if you’re up against moderate competition.

Since we offer professional social media marketing and management services, we use (and pay for) the vast majority of these tools.

1. Sendible 

Along with Buffer, Agora Pulse, HootSuite and others, Sendible is one of the top social media management platforms out there. It may be less known than its competitors, but I personally believe that’s not fair.

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