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FEATURED ARTICLE — February 23rd, 2018

7 Key Metrics for Producing Highly Effective PPC Ads

“If you build it… you may still need Google AdWords.” – Jennifer Mesenbrink, Social media marketer and eChannels Manager at ComEd

No matter your niche, pay-per-click (PPC) advertising can likely serve to provide your business with far-reaching gains.

If your brand seeks to drive increased traffic, downloads, conversions, or sales, PPC advertising should be on your radar as a profitable marketing tactic.

As the number of businesses investing their marketing dollars in paid search begins to reach critical mass, it is imperative that you understand how to properly dissect your paid adverts to maximize the gains your business can receive.

With the wealth of content online showing how to measure PPC success, it can be challenging to decipher which metrics are most impactful, and which are less relevant to your campaign’s interests.

To help you sift through the noise and develop the most profitable PPC campaign possible, here are 7 key metrics to producing highly effective paid adverts.

1. Impressions

Impressions indicates how many individuals have seen your advert. It helps to provide a measure on the search volume a given campaign or keyword receives.

This is vital for determining which keywords are prosperous and which are holding your campaign back.

For instance, if a term you are using only generated 10 impressions over the course of a month, you know that it is a dud. If you have a different keyword that garners 1,000 impressions a month, you will likely want to optimize your campaign around this phrase.

2. Cost Per Click (CPC)

Your cost-per-click, or CPC, is the average amount that your brand spends on a single click to its website. This data can be analyzed at an account level, but... Read More

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