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FEATURED ARTICLE — September 17th, 2018

Writing for Rankings: How to Create SEO Content that Ranks High

I know, it’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’

Let me save you your money and your privacy: it won’t. Don’t give them your email address to download something with this title. And, more importantly, don’t pay for quick fixes.

The harsh truth is that SEO doesn’t happen instantly. You have to keep at it for a while and you have to earn your rankings.

And yes, it all starts with writing the right kind of content.

Your content should answer questions people really ask.

The above phrase is the summary of what’s below. You know, just in case you don’t have time for the full scoop. If you do, let’s dig in.

Who decides what works in SEO and what doesn’t (anymore)?

Briefly put: the people.

Your readers and your potential readers are those who decide which piece of content from which website ranks high and which gets buried on the 20th page of results.

But people follow trends, too.

And there are two trends that are currently shaping the way SEO evolves.

1. Voice-assisted search

I remember the not-so-good ol’ days when the SEO agency I worked for as a freelancer asked me to churn out articles with keywords like ‘best pizza Nashville’, ‘pet store LA’ or ‘best cheap wedding dress’. 

As a rookie, I always wrote the keywords ‘correctly’ – ‘best pizza IN Nashville’. It was explained to me that I shouldn’t: ‘that’s how people search’.

Luckily, this isn’t the case anymore. Today’s SEO writers can write naturally. And this is largely due to the rise of voice-assisted search.

Devices like Alexa have... Read More

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