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About John Rasco

B2B marketing expert, with successful search marketing for startups to multinational firms. Special expertise in tech. We do search engine marketing (SEO and pay-per-click), sales flow optimization, and social media marketing. We believe this is the smartest marketing investment you can make--getting your site to the top of the search engines, and converting more click-throughs into customers.

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The world of search marketing is all a-twitter as Google tries to use machine learning in place of their historic reliance on indexing pages and ranking the best, based on natural language. On the AdWords side, the algorithm is clueless about the language of advertising…so many ads are suddenly disapproved. Here’s a true story of […]

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PPC is one of the easiest and most accessible forms of web marketing. It’s an excellent way to promote your business, gather some quick market research, or get quick presence on the search engine rankings pages while you wait for a new site to appear naturally in search results. Paid search advertising is also an […]

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The Relentless Art and Sweet Science of Keyword Selection Optimizing a website means deciding what keyword phrases (KPs) you want to compete on and then weaving those keyword phrases into the copy and metatags of your website’s critical pages. A search engine, like Google, will compare the keyword phrase of the searcher with the content […]

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“Top-down” marketing was dying a slow, unattractive death, even before the Web took over the world. The advertising dollars, creativity, number of repetitions needed for retention, and everything else needed to launch, maintain, and build a brand were increasing every year, along with the odds against success. “Top-down” marketing was dying a slow, unattractive death, […]

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