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FEATURED ARTICLE — October 19th, 2017

How to Write an Engaging How-To Post to Boost Your Online Authority

Today’s blogging landscape is littered with how-to posts.

Any blog you can think of will feature a how-to post, at some point in its existence.

But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them.

The first type is a post that answers a question that’s already been answered a million times. The other is a post that is genuinely helpful and answers a question in a way no one else has.

The latter category is what wins big with readers and customers. As BuzzSumo demonstrated in a survey, great how-to posts get shared at astounding rates. The top 10,000 of these posts averaged 90,000 shares each.

Even if you’re not performing at that rate, a stellar how-to post can often do better than other content types. Hubspot reported in 2012 that its how-to posts got about 55 percent more views than any other post type on its blog.

Yes, how-to posts are a goldmine – not only for mass appeal, but also for boosting your authority.

…But, only if you know how to write an engaging one.

Do you want to learn how to write how-to posts like that? I bet you do.

How to Write a How-To Post That Does the Job (Engages and Teaches Effectively!)

A worthy how-to post must accomplish four goals:

It must answer a question.

It must teach the audience.

It must provide the best answer possible.

It must demonstrate your know-how.

When your post hits each of these marks, it has done its job. It will teach effectively and underline your authority.

To aim for these targets and hit their respective bullseyes, here is what you need to do.

1. Answer the Questions People Are Asking (Ones You Can Answer Definitively)

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