Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan [...]

There is a link “below the fold” to a YouTube video entitled “Advertiser vs Consumer” – please watch it. It conjures up various feelings in everyone who watches it. However, it also highlights some major flaws in true, reliable, customer service. As a business owner, are you truly meeting the needs of your customers? There [...]

In today’s difficult economy many small businesses are operating on thin to non-existent profit margins. With it being difficult to just stay afloat, it’s important to get creative when it comes to maintaining employee satisfaction. So with that in mind, here are several effective and affordable ways to make your business a place where your [...]

The key to successful niche marketing is to pick a niche small enough to dominate, and large enough to be profitable. It’s an extremely delicate balance that requires both skill and luck. But when you strike that perfect balance, and are able to dominate a niche, you automatically become the recognized expert and authority in [...]

The preamble to the United States Constitution begins, ‘we, the people.’ I feel strongly that we, the people, are what makes the difference in life, both personally and professionally. The interaction anyone has at any level with your employees, including you, gives a customer — whether current, potential, internal or external — an opportunity to [...]

1. Manage Accounts Receivable Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts. 2. Have A Plan Set goals, and have a plan with a time-line to [...]

If you want to attract more clients, then you need to fire the pain-in-the-ass (PITA) clients who do nothing but suck up your time and energy. You know exactly who I’m talking about — the time-wasting, buy-nothing customers. By dumping them, you free up time to develop and care for the ones who really matter. [...]

Everyone wants to be “on the top page of Google”. Most businesses think that if they reach the top of these powerful search engines, they will get new customers and gain an enormous amount of exposure. The truth is the internet can be the most powerful marketing outlet your business has ever known IF you [...]

It is of great importance that your visitor “see,” the bargain within your offer. There are ways to enhance this perception. People often observer Sales pages with a “what is in this for me,” mindset. Your offer needs to clearly show them what is in it for them. When someone does form their first impression [...]

Many folks today do not realize just how powerful viral marketing is and how much potential it has.  Viral marketing revolves around creating an intense buzz on the Internet. It is a truly powerful concept that causes viral campaigns to spread pandemically around the Internet with a rapid intensity.  If used properly, it can be [...]