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Entice Your Viewers with Powerful Graphics

By Joelle Rene Hughes in Featured

Any pro salesman will tell you that it’s the WORDS that make the sale. The words describe the features and benefits of a product or business. The words generate interest, compel you to keep reading, and convince you to take action and pull out your credit card. The words are the ‘magic potion’ that makes the world of marketing spin. However…it’s the GRAPHICS that grabs their attention and brings them in the door!

Powerful, professional graphics can make the difference between having just another website and having that ‘one-in-a-million’ site that people are drawn to over and over again. Anyone in the online sales business will tell you how challenging it can be to attract customers to your sales page or web store. Why else would there be so many eBooks, videos and training programs focused on internet marketing techniques and traffic generation? You have an unfathomable amount of competition out there and until you have gained your own stead-fast following, it takes tremendous effort to capture your share of potential customers in your market niche.

Even in online auction sites like eBay, you stand a better chance of getting viewers to your listings if you provide a top-notch thumbnail image. Once inside your listing, adding additional pictures of your product will greatly improve your chances of making a sale.

Will professional graphics increase the value of your products or services? Well, unless your business is in web design or graphic arts, probably not. They will, however, escalate the ‘perceived value’ of your business. People associate professional graphics and high-end marketing schemes with a better quality product or service. Does the picture on a box of cereal actually improve the contents of
the box? Nope! But it most definitely helps sell the cereal.

Using high quality graphics makes your business look more professional. Professionalism engenders trust. Trust promotes sales. People feel more comfortable buying from those that they trust… so why not present yourself or your business with a professional online presence by incorporating some stunning graphics in your website?

Are professional web graphics expensive? Not usually. In fact, you’d be surprised at how many excellent graphic artists there are out there willing to provide you with a top-notch product for a very reasonable price.

So what’s the next hurdle to overcome? For many of you, it’s probably where to find excellent, trustworthy, reasonably priced graphics artists that can perform the services you need and are willing to listen to what you want.

Some graphics and web designers will put their business logo or contact information on the websites they create. So it may be as simple as finding a few websites that you like and checking for reference links at the bottom of the page. You could also do a search for graphics artists, but the returned results may be in the thousands. Better yet, consider contacting the owners of the websites and asking them who did their graphics designs.

Have fun sprucing up your sites with luscious graphics that capture your viewer’s attention. It’s just a matter of polishing the ‘eye-candy’.

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Joelle Rene’ Hughes is a professional artist, internet marketer, and author of multiple marketing eBooks and videos. For her recommendations for Top Quality Graphics go to => www.gfx-1-graphics.com

Why You Need Professional Graphics On Your Site?

By Titus Hoskins in Featured

Coming from an art background I know a few things about graphics, layout and design. I can usually manage to produce passable graphics for my different sites. But they are just that – barely passable.

Quite frankly, until recently, I didn’t have the money to spend on professional graphics for my sites. Now, as my sites are generating income each day, I can afford to re-invest some of my earnings into professionally produced website graphics.

That’s exactly what I did!

I just wished I had invested funds into these website graphics when I first started online because professional graphics will give you a much better conversion rate. Can’t begin to imagine the revenue I have lost by not having professionally produced graphics by web design specialists or experts. A well-done graphic is worth its weight in gold because you get a much higher response rate.

I am talking from first-hand experience here… for my latest site I invested in some professional graphics and the sign-up rate is much better than for my other sites. Plus, when I added these graphics to my other existing sites, my sign-up rates jumped 25% to 50% – just by adding this graphic beside the sign-up form.

So if you have a product, newsletter, ezine, guide… make sure you place a good graphic or picture right beside your sign-up form… this will increase your conversions and sales. If you’re thinking about creating a new site, consider investing in professional graphics – header, footer, logo… you won’t regret it.

Mainly because most surfers or visitors to your site will be a net-savvy crowd, within seconds they will make the decision if your site is worth their time or not. Unless you instantly project a professional image or site, they will have clicked that back button before they even blink.

Image vs. Trust

In order to have a successful site you must create trust with your visitors. Having custom graphics done will give your site that unique professional look that web-surfers now demand. First impressions are the only impressions you get on the Internet. You must hook your visitor at the first click, or it’s game over. Sad but true.

No matter what kind of site you have, using professional graphics will prove helpful to achieving your goals. These graphics will give your site a fighting chance to at least capture your viewer’s attention and allow time for your brilliant content to reel them in!

Here are some other reasons why you need professional graphics on your site:

- To give and project a professional image

- To give your visitors a tangible image of your product

- To improve the quality of your site for everyone IS a critic

- To help increase your sales or sign-up rates

- To make navigation of your site easier

Always remember, the web has become a very competitive place, you must do everything you can to give your site a competitive advantage over your competition. Professional graphics will make your site stand out; killer graphics will firmly place your site in your visitor’s mind and help them remember your site and entice them to visit it again.

Professional website graphics are very useful tools in creating a consistent overall image of your site. They will aid in your site’s navigation and give your visitor a good impression of your site. Well-designed graphics will help your site project a professional image and keep visitors from instantly clicking that back button. Professional graphics will give your site a fighting chance at making that sale or sign-up. In other words, professional graphics greatly increases your chances of having a successful site. That’s the main reason why you should use them.

The author is a full-time web marketer who owns and runs numerous websites, including two sites on Internet marketing. He contributes his online affiliate success to using the best Internet Marketing Tools: www.bizwaremagic.com and his proven strategies at List Building: www.bizwaremagic.com/opt-in.htm 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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