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I attend and speak at some of the best digital marketing conferences all over the world, and I can count on one-hand the number of sessions I’ve seen that offered quality content about Conversion Rate Optimization (CRO). This marketing specialization just always seems to fly under the radar in marketing circles. Yes, there are a […]

It’s that time of year again! It’s just-past-Halloween and stores are filled with cinnamon-scented pinecones, turkey decor, and Christmas ornaments. The holidays are here. And, if you don’t have your holiday marketing strategy ironed out, you’re already behind. Way behind. While consumers are thinking about how they plan to celebrate and what gifts they plan to […]

What are key performance indicators (KPIs)? They are milestones on your journey to becoming a successful business. Monitoring them regularly will help you track the progress of your marketing, sales, and customer support efforts. Of course, the KPIs you should be monitoring depends on the goals of your business. While some KPIs support certain goals, […]

So you are running a blog. You do your best to make your content interesting for your audience and waste hours to produce something really valuable. You work like a beaver but things are not going the way you want. You write post after post but don’t get any attention. People neither leave comments nor […]

In business, the adage “it starts at the top” can prompt an uncomfortable question: “Can the boss finish what he or she started?” Many CEOs and entrepreneurs wrestle with this challenge, with both short- and long-term implications. Meanwhile, a disconnect develops between the CEO’s initial big-picture vision for the company and its seemingly sporadic execution […]

Today, enterprise organizations are attempting to use managerial mechanisms from previous ages to direct software delivery in this one. IT and software delivery costs have been growing for decades, yet our organizations do not have adequate visibility or understanding of what is now one of the largest costs of doing business. Meanwhile, the tech giants […]

The e-commerce and online retail industry is growing at a rapid pace. People are earning a lot of money without even leaving the comforts of their home. This is the reason why a lot of people are thinking of forging their path into the online business industry and that would probably include you. According to […]

A site’s homepage is the hub of a company’s web activities—a reception area guiding new and existing users to the next web page. It’s unfortunate then that 94% of website feedback cites poor web design and a majority of this critique is for homepage design. For website designers, time is not on their side. According […]

Making a website load faster has always been one of those “goals” every website owner can never get enough of. As a web designer, who most times knows what’s going on underneath the hood of a website, I really get irked when a website does not load fast. It bothers me so much that people […]

The perennial question of most bloggers and site owners regardless of their niche: What to write about? What topics to cover so visitors would want to follow your blog, subscribe, and, first or last, turn into your customers? How to hook them with content? You ask these questions every time when trying to come up […]

Search engine optimization (SEO) has become quite a buzzword in the last few years, but for  good reason. Reports show that 93% of all traffic comes from a search engine, while Google receives over 63 thousand searches each second! In such circumstances, it is completely natural to hear webmasters and digital gurus discussing issues such […]