Branding Business Marketing

How Data Visualization Can Improve Your Brand Presence

Photo by Patrik Michalicka on Unsplash

It’s not enough for consumers to know about your brand. They need to remember you when they finally make a buying decision, and for this, data visualization can help.

Data can be used to substantiate the points put forth by you. This can help you build trust with your audience. 

What’s more?

Visualizing the data can make it easy for your audience to consume and interpret it. 

So, how does data visualization help you earn brand presence?

There are several ways it does that but let’s first take a closer look at what data visualization is. 

What Is Data Visualization?

Data visualization is the representation of data and information through graphics. It includes the use of visual elements like infographics, tables, graphs, charts, maps, etc.

Data visualization tools can simplify content for your audience so that they can understand trends and patterns in the data.

It also grabs your audience’s interest and helps them understand the message with ease. 

So, let’s now take a look at how it can improve your brand presence.  

How Can Data Visualization Improve Your Brand Presence?

Through data visualization, you can tell compelling stories in a form that is easy to understand. It helps you remove the noise from data while highlighting major and useful information. 

But how does data visualization help improve your brand presence?

Let’s find out.

1. Offers Meaning and Value

Global estimates are that by 2025, the creation of data will be at 463 exabytes of data daily.

Incredible right?

However, even with all data, one thing stands true; we are desperate to find meaning in this data. 

Consumers crave meaningful and valuable content that helps them either understand a concept, navigate their way, or solve a problem.

By using data visualization, you offer them that and get them to notice your content.

It allows you to communicate valuable insights and help customers derive meaning in an otherwise saturated data world. When you use visuals like mind maps and infographics, you present complex data in a form that people can synthesis easily. 

2. Makes Your Brand Memorable and Increases Engagement

Data visualization cements your narrative or story. It helps increase comprehension, retention, and appeals to the viewer. 

If you combine this with an exceptional story, then you can tap into consumer emotions and help them understand better. The visuals can also make it easy for them to recall the information they saw.

But how can you effectively bring these stories to life?

Data visualization may sound alien, especially to those without a mathematical background. But marketers are the best equipped to translate data into visuals. They can weave it into stories audiences understand.

However, do not just post visualizations for the sake of it. You need to create visuals that can grab your audience’s attention, intrigue them, and encourage them to engage with your content. 

Effective data visualizations sometimes require you to collate large amounts of data, scattered on- and off-premise. Big data management can be tricky unless you use specialized tools for it. These tools give you a helicopter view of data at different sources so that you can put together complex visualizations in no time. 

3. Stand Out From Your Competition

Data offers you a unique way to tell original stories. 

For example, if you’ve done some independent research into a topic, you should present your findings in a visual manner.

This can help you tell your story uniquely and set you apart from what’s already out there. It might also help you shed some light on an unexplored topic. 

What’s more?

It offers you a chance to showcase it from a different angle or offer consumers a new perspective.

Publishing these visuals can elevate your brand presence and increase your reach, as more people might view and share your content.

The LinkedIn Workforce Report is a splendid example of data visualization. It sheds light on employment trends in the U.S. with data visuals that offer insights into skill gaps, hiring, and migration trends.

Industry thought leaders, publications, journalists, and people looking for jobs could derive valuable insights from such reports.

Conceding such thoughtful visualizations is not easy. 

Sometimes the entire dataset is right before your eyes, but you are unable to create a memorable narrative out of it. Ideation to creation is a journey which you can master with practice. The more you get in the habit of visualizing data from the audience’s perspective, the better you will get at creating standout visualizations.   

4. Offers Credibility

There is so much information out there that sometimes it’s hard to discern the truth from rumors. 

Consumers want to see hard truths and data visualization can offer them just that. It helps you present hard data in an easy to digest manner, which can improve brand trust.

Take this information from Lifehack on Why Sitting is Killing You, for example. It’s detailed and gives candid truths on what time spent sitting does to your body.

Such information can help you become the source of truth for your audience and influence how they make decisions. However, you must provide these findings in a neat and well-packaged way.  Make it easy for your viewers to understand the message without having to wade through statistics.  

5. Provides Fresh Content

You can repurpose data visualizations into different formats shareable on different channels.

For example, you can create blog posts that dive into the data or publish social media posts with a few visuals as well.

You can also create videos using video creation tools to showcase your data in visual form through them. For example, you can show your audience how the information helps them solve a problem through interactive videos.

Data visualizations can also enhance other types of content. For example, you can create a video that uses the visuals to explain your topic further. You can also use them in company case studies, blog posts, or whitepapers.

Are You Leveraging Data Visualization to Grow Your Brand Presence?

Data visualization can help you build trust among your audience and also lets you convey information to them with ease. Don’t just focus on building awareness. Instead, strive to become the brand customers choose when they finally make a purchase decision.

The best data visualization tip I can offer is to combine data visualization with great storytelling. You’ll be all set to engage your audience while providing them value as well. It can also help you take complex topics and turn them into meaningful and useful visuals your audience can understand. 

Are you using data visualization to grow your brand presence? Share your tips and insights with us in the comment section below.

About the author


Gaurav Sharma

Gaurav Sharma is the Co-founder of Attrock, a result driven Digital Marketing Agency. He’s a certified Google Analytics and Adwords specialist who regularly contributes to reputed publications like the Huffington Post, TechCrunch and many more. He leverages his experience and knowledge as a digital marketer to help influencers monetize their efforts and eCommerce and SaaS companies grow their revenues. When he isn’t inspiring his team of devoted individuals to achieve more, he can be found globe trotting, sampling all that the world has to offer.