Nowadays, many dentists are learning the importance of having powerful dental social media marketing. However, an effective social media marketing campaign can become even more potent when a website is optimized for mobile SEO.
Here’s an interesting statistic: at least 40% of transactions are now done on mobile. With that said, the importance of investing in mobile search engine optimization (SEO) cannot be overstated.
The Lowdown on Mobile SEO
The process of optimizing a website to ensure it looks great and functions correctly on mobile devices is called mobile SEO. The primary purpose of mobile SEO is to provide an excellent experience for visitors since it looks good on any device, regardless of screen size.
In the past few years, mobile device usage has skyrocketed dramatically, with a whopping 76% of consumers shopping online using their mobile devices. The figure is expected to increase as more smart devices become even more accessible.
The Importance of Mobile SEO
To highlight the importance of mobile SEO, let’s look at some relevant statistics:
People spend a staggering 70% of their Internet time on mobile.
When users are online, 70% of the time, they are using portable devices. Since many people are using mobile devices to browse the web, you need to ensure they have a positive experience when they land on your website. If your website is not optimized for mobile SEO, you risk losing a substantial number of leads.
At least 67% of customers are more likely to purchase from mobile-friendly websites.
A mobile-friendly website can have a massive impact on your conversion rate. In other words, if your website works on smartphones accordingly, you can expect more customers and prospects to patronize your products or services.
At least 74% of visitors will return to your website if it’s mobile-friendly.
Understandably, if visitors have a positive experience on your site, they are more likely to return. Returning visitors can increase the possibility of them becoming buying customers.
Creating an Effective Mobile SEO Strategy: Best Practices
Create an effective mobile SEO strategy by keeping the following best practices in mind:
Ensure you integrate responsive design.
Responsive design is an integral component of any mobile-friendly website. With a responsive design, you can ensure your website adapts to any device your site visitors use.
Regardless if they’re using a tablet or smartphone, you can ensure they’ll have a great experience each time they visit. Integrating responsive design also makes it effortless for your audience to browse through your site. They can also quickly scroll through your page with ease.
Imagine accessing the desktop version of your site using a mobile device. Without responsive design, your site will be crowded and unreadable, and your visitors will have to zoom in and out to get the information they need.
The inconvenience of having to zoom in and out is often enough to drive leads away. If they can’t find the information they are looking for easily, they can end up visiting a competitor’s website to find what they are looking for.
Improve your website’s load time.
When users search for information while on the go, they want to find what they are looking for right away. If your website does not load fast enough, visitors will bounce from your page.
To ensure you can keep leads on your site, make improving your site’s load time a top priority. Tools like Google PageSpeed Insights can provide information on your website’s load time. The device can also give you an insight into areas you need to improve.
If you don’t have any coding experience or the time to make the required website changes, investing in page speed services would be a great idea.
Experts can take care of improving your page’s load time so you can focus on other aspects of your business that require your immediate attention.
Focus on providing superb user experience.
While responsive design is crucial, it is often not enough. To ensure you provide a superb user experience (UX) to your visitors, you need to integrate other elements into your strategy so it provides an excellent user experience.
When designing your mobile site, ensure scrolling through and clicking on your page’s elements is easy and straightforward for your visitors. In line with this, it would be a good idea to create a thumb-friendly design since most mobile users browse websites using their thumbs.
Ensure fonts are legible on smaller devices
Since some users browse websites on small screens, fonts should be readable on their devices. To ensure fonts are readable, you can either make your font size more prominent or choose a bolder font.
Incorporate easy-to-find calls to action (CTAs)
Call to action (CTA) buttons are designed to help convert visitors into buyers. With that said, make sure your CTAs are easy to find. Regardless if it’s your contact number or a phrase that guides users to the next page, it should be easy for them to see and big enough for them to click on easily.
In this time and age, you need to account for users that search for your business using mobile devices if you want to be ahead of the competition and stay profitable. If you don’t know what to do or where to start, consider getting expert help a worthwhile investment.