When you hear organic traffic, what comes to mind? One thing we know shouldn’t be on your mind is the normal road traffic. But if you’re thinking about social media platforms and getting people to visit your site and view your posts, you’re on the right track.
Organic traffic simply means the visitors that land on your webpage from unpaid search results. They arrive after finding you on, say, Google or Bing, and not from a link clicked on another website. Pinterest is a rich source of organic traffic, and this article brings you the best ways you can use it to get more visitors.
How Pinterest Helps Increase Organic Traffic
Pinterest is huge on the social networking scene. As of 2021, there are 459 million monthly users. The platform jokes that it would surpass the United States as the most populous county in the world if it were a country. So, it is clear that Pinterest has a significant audience to send to your site.
The question therefore is, what are the best ways to generate more organic traffic with Pinterest? Below, we list our top suggestions.
Know the Best Image Type for Your Industry
Pinterest has this thing called “Pins,” which are images upon images. You have to take advantage of this by making pin-worthy images for every page on your website. You can start by looking at pictures shared by similar websites on Pinterest.
It will provide insight into the type of images people likely to visit your website pin. It also shows what they are likely to engage with and ultimately click on to visit your website. Note that a good pin-worthy picture should be a high-quality photo that evokes an emotion in the viewer.
It helps if the image solves a problem, like showing direction on how to do something. Capitalize on infographics to provide information and have a header. It also doesn’t hurt to include pictures of someone using a product or service you offer.
Use Relevant Keywords in Your Board Names
If you’ve ever engaged in online dating, then you know you can narrow your search by using specific keywords. Similarly, you can increase the chances of your pins appearing in “Picked for You” and your interest feeds by using keywords. For instance, if you own a digital marketing website, you can name your board “Reasons why your SEO is not working to increase traffic.” If you deviate from the services you render, you will have little chance of generating organic traffic.
Use Relevant Keywords in Your Pin Descriptions
Another place where keywords are vital is in the pin description. Again, you have to use industry-specific words if you want the pin to generate organic traffic on your website. Note that Pinterest is more of a visual engine, and millions of people search for things from gifts to buy to the best holiday destinations.
So, it’s wise to think of Pinterest as a visual Google, and like the search engine, keywords place you at the forefront of searches. Thus, place two to three keywords in pins that redirect viewers to your website. Have the same words in five to ten other pins because you can’t tell which one might get the highest engagement.
People engagement is always key when trying to increase organic traffic. For this reason, you have to keep people engaged by constantly posting images. If you want to rank number one for your industry-specific keywords on Pinterest, the number of repins you get will play a key role.
It’s simple logic. A pin that gets over a hundred repins in one day would outrank the one with just ten. Also, if those repinning your images are active users, they will help you rank higher. The higher you rank, the more chances you have of people visiting your website.
Apply for Rich Pins
Rich pins contain extra information that helps pins stand out on the Pinterest feed. There are rich pins for different niches like products, travel, recipes, places, gifts, movies, and apps. There are also rich pins for articles, and they rank high alongside that of products.
When seen on mobile devices, Rich pins show a favicon next to an article, while on desktops, they appear in a bolded title. Rich pins help your images stand out from the regular Pinterest feed, increasing their chances of getting clicked. Furthermore, when a person clicks on rich pin articles and scrolls down, they’ll see the meta description of the original blog post.
To apply for rich pins, you have to carry out some backend work. You’ll also go through a validation process. Visit Pinterest to find out how to get rich pins.
Add Pins Consistently
Repetition is the law of deep and lasting impression. So, if you want to get lots of clicks and improve organic traffic, you have to consistently keep adding pins. The beautiful thing about Pinterest is that pins have a longer half-life than Facebook posts.
According to AOC, it is advisable to pin at least ten times per day if you’re producing evergreen content. However, depending on how competitive your industry is, you can pin more times than that number. Pinterest gives preference to the pins of people who pin consistently.
You might wonder what this is doing on the list. But the truth is that to carry out everything we’ve discussed so far, you need a great deal of patience. Generating more organic traffic won’t happen overnight. It’s a slow and steady process, and you need to keep at it until you start seeing the result you desire. All you need to keep in mind is that Pinterest will pay off eventually if you don’t back out too early.
Pinterest is a good source of organic traffic to your website. Once you get the hang of it, you should utilize it to its full potential to get the desired result. The key is to stay consistent, know what works for your industry, and constantly engage with pinners.