You’ve ironed out the design kinks, added all the relevant links to the sidebar, and tested out the user experience on your coworkers (or even your friends and family) — so, now that your brand new website is fully up and running, you want to know how to effectively promote it.
Many might directly go down the paid digital campaign route; however, if your paid advertisement choices are limited, or you simply wish to expand your promotional outreach in every way that you can, then this ultimate guide on how to promote your brand new site is definitely for you.
Produce Quality Blog Posts
Adding a blog section to your website in order to boost your SEO and raise your site’s ranking on search engines is always an excellent idea. To begin with, producing relevant blog content does not just make it easier for potential users to locate your website, it also greatly contributes to elevating your credibility and reputation as a brand — but only when you strive to maintain a high level of content quality. When done right, blog posts can help your brand position itself as an authority in your field, which may in turn significantly increase your conversion rates.
In order to write great blog posts, you will need to conduct a certain amount of market research, which would have the added benefit of broadening your knowledge and establishing your website as a relevant and accurate source of up-to-date information.
Another way to capitalize on blogging is to collaborate with a guest writer who is an established expert in your field. This will help increase your exposure to their readership, which would subsequently yield some fantastic leads. Connecting with writers who are already established in their profession also helps you expand your own network, which can additionally result in increased visibility and more social media shares.
Moreover, guest blogging can be done the other way around, i.e. you may advertise your website by writing quality content for sites other than your own. You do not even need to wait for someone to notice your work in order to be invited to write for their website — in fact, approaching others with a good pitch is quite common, so do not be afraid to take the first step if you believe you have something valuable to offer which would ultimately benefit both sides.
Make Smart Use of Social Media
Social media platforms, especially those that foster the creation and maintenance of online communities, are more than likely to contain your target demographic. You only need to figure out where and how you can supply them with distinct value, and you can rest assured that you will have plenty of opportunities to promote your website if you have something of significance to say or provide to your target audience.
Depending on the types of audiences you want your website to appeal to, you should be able to choose where to focus most of your social media marketing efforts. If your brand is looking to cater to gen Z and young millennials, for instance, you will have more luck reaching them on places like Instagram and Tik Tok than on platforms like Facebook or Linkedin. Finding out where best to reach your desired audiences might take some market research as well.
Nevertheless, it is always advisable to have multiple official social media accounts up and running, and then use those accounts for cross-promotion. For example, you may tweet your Instagram video or publish your most recent blog article on your Facebook page. Both the Instagram video and the Facebook post should contain a link to your website that drives more traffic where you want it.
Importantly, producing great material enhances the likelihood of your audience sharing it further, which results in free organic marketing for your website. The more individuals that click on your material, the more likely it is that you will improve your overall conversion rates.
Email Marketing Through Newsletters
Although you may be surprised to hear this, newsletters are an incredibly efficient form of email marketing. When written and designed well, they allow you to communicate with your potential customer base in a way that is more direct, convincing, and — let’s not forget — affordable. They may also contribute to an increase in subscribers and boost traffic to your website. As a result, newsletters could be an essential component of your marketing strategy.
There are various creative ways for driving traffic from email newsletters to your website. Some examples include:
- Linking your website content. By including banner pictures, text, and photos in the email, you can easily generate targeted traffic. However, keep in mind that your newsletter should not be a catalog for your entire website. Instead, include direct links to your best-selling goods or a link to a tutorial or demo video that will teach your visitor how to utilize a product.
- Promoting your blog. Many people like to add an extract from their most recent blog entries in their email. This motivates readers to visit the website, and while there, they are also more likely to visit other portions of your website and maybe even make a purchase.
- Including a story that is short and sweet. Save your website’s backstory for a dedicated page on the site and insert a little paragraph in your email to create a non-product related talking point. This will immediately make you appear more approachable and human, as opposed to just being perceived as a wall of text on a screen.
Remember, if your email content is snappy and direct, with strong calls-to-action that urge readers to click, your material will stand out in a sea of numerous other newsletters that your readers may receive.
Get Your SEO Down Pat
Search engine optimization (SEO) is probably one of the most popular methods of website promotion (and, certainly, among the most effective) for the simple reason that it improves a site’s rating on Google and other search engines. And, unlike paid search advertisements, SEO is completely free, meaning that the competition is open to everyone and is based on the quality of the information you publish, the ease of navigation on your website, and the amount of links you get from other sources.
Thousands of guides have been written on how best to harness the power of strong SEO, so this is evidently a topic worth spending more time, effort, and research on. However, generally speaking, impactful search engine optimization can be achieved by including keywords and phrases all over your website, providing alt text to pictures, and optimizing your headers so that search engines can locate your website more easily.
How do you know which keywords to use? Check out your competitors and make use of tools and software that can do the job for you. By entering a few topics that your website is concerned with, a good SEO tool will be able to do the necessary market analysis to find keywords that rank high on search engines.
However, keep in mind that search engines have become much smarter over the past few years, and that they now prefer good quality content over websites that are nonsensically stuffed with keywords. Utilize your keywords of choice in a way that is organic and sensible to the topic at hand. Even a non-discerning reader will click out of your blog post or web page if the text looks way too much like a commercial.
The above strategies are not the only ones you can implement in order to successfully market your new website. If you’re committed to it, it is best to use a range of methods by trying new things and building on what works. However, make sure to carefully track the outcomes of any new strategy you end up utilizing, so you’d know whether to keep at it or stop wasting your time on it.