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About Angela White

Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, She is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.

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When it comes to data collection and analysis, a quiz is the most versatile tool. You can use it for business purposes – to get familiar with your customers’ habits and preferences, personalize their experiences, attract and retain them, and thus increase your bottom line. Or, you can use it to assess your employees’ skills […]

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To survive, businesses need to constantly come up with fresh revenue streams. By focusing on your existing customers and improving customer retention, you can generate a lot of money. However, this is only a small piece of the pie. Those companies that focus on lead generation do not just survive, but they thrive! Let’s be […]

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Many businesses turn to social media platforms because a lot of their customers spend their time scrolling the feed and talking with their friends.  However, there is one catch if you decide to use social media platforms to engage your customers.  Chances are that they are already engaged with something, and you will need to […]

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