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About Barry Rubin

Barry Rubin is an industry expert within the lending software landscape. He works at Chetu Inc., a South Florida based custom software development company and thought-leader within the IT community. He offers commentary on changing tides within the lending industry and how new software can propel all facets of digital lending.


Digital lending is set to account for up to 50% of personal loans in the coming years. The trend towards online lending makes the immediate collection of personal information from online loan applicants more efficient than ever. Online loan application and credit underwriting programs are more heavily relying on artificial intelligence (AI) through custom lending […]