Consumers believe they compare brands. Sometimes they do. But much of the work begins before conscious comparison. The nonconscious mind recognizes...
Author - Dr. A.K. Pradeep
Dr. A.K. Pradeep is a highly-experienced Silicon Valley entrepreneur, recognized for having launched a series of successful firms across a number of categories. Most recently, he is the founder and CEO of Sensori.ai, the only global company specializing in the unique combination of Generative AI and Neuroscience. The company applies proprietary algorithms to create Product Innovations, Packaging, Advertising, Music, Fragrance, Flavor, Market Messaging and Creative Content that is guaranteed to create Desire in the Consumer’s Brain.