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About Fazil Shah

Fazil Shah is the Search Engine Analyst at Insights Marketing and Communication, Dubai. He adopts a data driven approach to help businesses scale up their digital marketing. You can connect with him on Linkedin here:


In recent times, our approach to digital marketing has largely been data-driven. With over 3.5 billion smartphone users around the globe, we now have an unprecedented amount of data that reflects user behaviour and consumer insights. It makes sense to say that for any successful marketing plan, data is the key. Collecting and harnessing web […]