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About Joe Sinkwitz

Joe Sinkwitz is an executive, author, father, and husband, living in sunny Scottsdale, AZ. Taking an analytical approach to the softer side of the persuasive sciences which comes with his 20+ year involvement in digital marketing, Joe focuses primarily on SEO (Principal of Digital Heretix), digital marketing education (co-founder of Digital Marketers Organization), and of course influencer marketing (CEO of Intellifluence). Additionally, he is the author of 'The Ultimate Guide to Using Influencer Marketing', which is available on Amazon.


The role of influencers is often imagined as an attractive celebrity posing with the latest miracle skin cream, designed to take 50 years of wrinkles off one’s face. While it is true there are plenty of such examples littering Instagram and Pinterest, as a concept, influencers can be used for much broader purposes such as […]