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About Marilyn Bontempo

Marilyn Bontempo, president of Mid-Hudson Marketing, based in Holmes, New York, has been developing strategies for business success for more than 45 years. A professional writer and graduate of Bard College, she has won numerous awards for excellence in marketing, photography, graphics, writing and web design. As a specialist in branding, she assists many of her clients with management of their social media and public relations initiatives. In addition, she handles e-commerce for a number of online merchants not only on their own websites but through eBay, Amazon and others. View her work at https://www.midhudsonmarketing.com

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For as long as I can remember, I have been in the grips of low self-esteem. Maybe this happened because I was an only child of older parents who expected too much of me. Or maybe my Catholic upbringing browbeat me into feeling guilty. In any case, low self-esteem has fueled many of my least admirable traits, […]

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Beware the Google AdWords team. If you don’t know how to set up your Google AdWords campaign, you are likely in for an expensive journey through plenty of unnecessary clicks at exorbitant costs. I learned this the hard way even though I had gained a lot of previous experience using AdWords with pretty impressive results. […]

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Back in the day, before the advent of the Internet and the computer age, I had the dubious honor of receiving a call from a local businessman inquiring about the cost of our marketing services. It didn’t take me long to realize that his attitude was dripping with condescension. All of 23 years old, short […]

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Everyone knows Google frowns on duplicated content — so much so it will ban your website from search results if it finds you in violation. Google calls it “scraping” which means copying content from other authoritative websites to bolster the importance of yours. Not only does this rankle the Google gods, it also infringes on […]

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Regardless of what the “experts” say, the obsession for top organic rankings in search results continues to proliferate among every client I represent. Everyone is incensed at their loss of top placement whether their websites were tainted by “black hat” practices or not. Most of those with the biggest drop in SERPS claim innocence in […]

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The Internet runs rampant with Business Review opportunities. Every site on which you can list your business online offers users the convenience of adding a review, regardless of whether you have paid a fee to list your business or have chosen their free listing option. And while the universal need for positive reviews has generated […]

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Google AdWords have scared me for years. The expectation that costs would be astronomical, especially for a small business, have kept me on the sidelines. While I’ve spent an entire lifetime managing marketing for a wide variety of professionals and entrepreneurs, Google has only been around for the past decade or so. But in that […]

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The doorbell rings. It’s 8:30 a.m. on Saturday. At the door is the mailman with a registered letter. In my experience, this is usually bad news. But I have to admit, this one took me completely by surprise. Let me explain. About six months ago, our local paper had printed a story about a writing […]

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On a recent Wednesday night, I had 173 Facebook ‘like’ votes on my website. On the following Thursday morning that number had inexplicably dropped to 151. I watch my website’s ‘like’ vote tally on a daily basis. Having only had that button on my website for fewer than six months, it gives me hope that […]

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It used to be 15 minutes of fame. Today, it’s down to our two cents’ worth. That’s what we’re all about. We’re a culture seeking recognition, any way we can get it. Whether we use Twitter, Facebook, Google+ or Constant Comment – we’re all vying for attention, a little spot in the limelight, if only […]

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Fed up with his webmaster and an ongoing list of SEO excuses, a new prospective client asked me advice on what to do about his lack of presence in Google search results. A little research was in order. Using the usual terms for his industry, I found him nowhere on Google, just as he had […]

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If you sell products online, you’ve no doubt wondered about eBay and Amazon. Is it worth it to set up shop on either of these sites, given the steep commissions they charge? I’ve been managing my client’s e-commerce on Amazon for the past five years and on eBay for the past three. Both sites sell […]

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After 37 years of marketing experience, I can tell you one thing, there are certain words that clients do not like to hear. I call them the dirty words of marketing because when they appear on an invoice, clients don’t like it one bit. One of these words is “design” or, heaven forbid, “graphic design.” […]

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As we all know, e-mail marketing ranks as one of the best values in business promotion. It’s hard to beat its cost which, in some cases, can be free and it intrigues many as something with which to experiment. Unfortunately, without knowledge of a few essential safeguards, the whole effort can easily be an exercise […]

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What’s in a name? When it came to my own, it seemed not much. I am not a celebrity and my name is not exactly one which has any particular significance other than being unusual. At least, that’s what I thought until someone or something hijacked it to use it as their own author name […]

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