Every year, thousands of bright and ambitious graduates set off on an adventure to start their own businesses. Some travel across the country in search of...
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Business-to-business (B2B) marketplaces are impacting how companies buy and sell products and services. Thanks to advanced technology, now finding customers...
The correct tools may be very powerful in today’s dynamic corporate environment, acting as accelerators for productivity, creativity, and expansion. The...
When users swiftly navigate away from your website, it’s a clear indicator of underlying issues. Effective user interaction — involving reading your...
There was no better example of a successful case study in 2023 for communications professionals than the “Barbie” movie. In addition to being the highest...
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Analyzing the Digital Landscape
Introduction Acquiring insights for strategic growth becomes critical in the wide digital arena, where every click, search, and interaction contains...
This past September, the 146-day-long writers’ strike finally came to a close, with the Writers Guild of America and the Alliance of Motion Picture and...
Data is at the core of most business operations including sales, marketing, product development, etc. Organizations, whether aggregator start-ups, small and...
You’ve seen those perfectly tailored ads — the ones that somehow seem to know exactly what you want, what’s top-of-mind, or what you were just about to...
The holidays are big business. That’s not going to come as a shock to anybody — but, just how important are they to America’s economy? The latest figures from...