You’ve probably heard this question countless times before. Data science has been tagged by many publications as the next big career choice. But is it a...
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The pandemic may be past its prime, but this doesn’t mean we’re back to business as usual. The war in Eastern Europe and what The Economist called the coming...
Now that you have implemented SEO initiatives for a few months, it’s time to see if you’re seeing some positive results. One of the most effective ways to...
Pay-per-click advertising (PPC) and search engine optimization (SEO) can both be used to boost your online presence, site traffic, and Domain Authority (DA)...
TikTok is no doubt the fastest growing social media platform. It has been downloaded over 2.5 billion times and has more than 1 billion active users. What is...
Google Analytics 4 is the latest version of Google Analytics. It will replace its predecessor, Universal Analytics. Google has announced that Universal...
Have you ever stumbled upon a website with mediocre content and said “well, this article looks perfectly average; I’ll give it a thorough read.”? I didn’t...
Google AdSense is a platform that allows publishers to earn money by displaying ads on their websites. There are different types of bids, some more valuable...
A/B testing is a way of comparing two versions of something and seeing which one works better. It’s not a new phenomenon, dating back to around 100 years ago...
Brands are becoming increasingly important in the world of business. With the popularity of social media, companies can target specific audiences with products...