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FEATURED ARTICLE — October 21st, 2016

Boost Your Business With These Essential Tools

“You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic.”

– Joel Anderson, former Wal-Mart CEO

As a small business owner, poor investments can mean the utter destruction of your eCommerce organization. All expenditures must be carefully considered and contemplated before shelling out the cash. One false move and your company can crumble.

When it comes to adopting tools to help launch, grow, or optimize your offerings, the options are seemingly limitless. This blessing of boundless choices is, in itself, a bit of a curse in that business owners must decipher which are the most advantageous to embrace and worth sinking their rationed funds into. If a founder makes too many wrong calls on the tools they
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360 Photos, Videos Arrive for Facebook Instant Articles

Facebook’s Instant Articles will be receiving a significant visual boost, thanks to the inclusion of 360 videos and photos. Instant Articles, which brings entire news stories and in-depth articles to Facebook’s news feed, was rolled out to all… Read More
Image courtesy of (Stuart Miles) /

Popular Apps Make Attractive Targets for Hackers

Mobile threats are on the rise thanks to viral apps like Pokémon GO, according to a new security report. Online security expert Proofpoint, in a recently released report, discovered that popular apps such as Pokémon GO inspire hackers to create malicious… Read More
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All Tesla Cars Now to Be Fully Equipped for Self-Driving

All vehicles coming out of Tesla’s factory — even the Model 3 — will now have full self-driving capability, the electric car company has announced. And that full self-driving capability means the vehicles will operate at a safety level that is significantly… Read More

Technology News

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Freeing IoT From the Lab

From managing traffic jams during huge sporting events to detecting water leaks in home, the Internet of Things (IoT) is transforming the way people live all over the world. It’s this kind of technology that’s making everyday life easier that… Read More
LinkedIn image — LinkedIn Offices.

Suspect in 2012 Hack of LinkedIn Arrested in Czech Republic

A man with suspected ties to the massive hack of LinkedIn back in 2012 has been arrested in the Czech Republic. The unnamed man, identified by authorities as a Russian hacker, was taken into custody by Czech police after a hotel raid in central Prague… Read More
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Things to Know Before Hiring a Patent Broker

If you own a patent and are considering selling or licensing it, whether or not to hire a professional patent broker is a decision you will have to make.  Although most brokers work on a contingency fee, some will also charge an upfront fee to cover… Read More

SEO News


SEO: A Potent Tool for Influencing Millennials

“. . . Millennials perceive strong SEO to be a requirement for any company they do business with. They have grown up with the Internet and Google their whole lives, the first generation to do so, and finding a piece of information online has become… Read More
SEO Targeting

Image Optimization: The Achilles Heel of SEO

It’s no secret; visual creations are a necessity for engaging online audiences. Be it an image, an infographic, a video, or any other type of optical amusement, people can’t get enough of it. A large portion of why images are so exciting is that humans… Read More
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The Top 10 Traits of a Modern, Stellar Online Content Writer

So you’ve decided to hire an online content writer. Congratulations; you’ll be so happy you did. Before you take the plunge, though, it’s wise to take a moment to think about the top traits of a content writer, and how you can ensure that the professional… Read More

Social Media News

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Which Social Media Platform Should Your Business Be On?

Today, there are upward of 2.34 billion social media users worldwide. These people use countless social networks, ranging from the big names like Facebook and Instagram to more obscure networks like Vine and StumbleUpon. With so many social platforms… Read More
Twitter logo

Twitter Tools: The Complete List (180 Free and Paid Tools)

I don’t know about you, but Twitter is my favourite social media channel and I love it. There are a lot of Twitter tools out there and I use a lot of them. In the past few years, I tried as many Twitter tools and apps as I could find. Some of… Read More

Instagram Stories Come to Explore Page

Instagram is bringing Stories to its Explore section to get more people using the new feature. Instagram Stories, which was launched in August, captures your daily photos and videos in a slideshow format. The images are not published to your profile.… Read More


Business & Marketing News

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Eight Ways of Improving Your Lead Conversion Rate

Turning your potential customers into actual customers is what drives any business forward. When put like this, it might seem like it’s a straightforward process, but in reality, there are a lot of stages involved in converting leads. Managing the process… Read More

Payment Card Industry FAQs and Myths

Payment Card Industry (PCI) compliance is a set of practices that monitor data security across an extensive series of credit and debit card payments. Businesses must to comply with these requirements outlined by the PCI Security Standards Council in order… Read More

Don’t Fall for the Font Frenzy

Between your work computer and the Internet, you have access to tens of thousands of fonts. But you probably shouldn’t use more than a couple of them. Why? Once upon a time, businesspeople communicated primarily using devices called typewriters.… Read More

Other News

Image by Sebastian Bergmann.

Revenue and Traffic Up, Despite Yahoo’s Woes

Yahoo surprised analysts Tuesday with better than expected third-quarter results that included revenue of $1.31 billion and increased usage of its e-mail service, despite the recent disclosure of a massive 2014 data breach. Yahoo posted adjusted earnings… Read More
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Galaxy Note 7 Users Launch Lawsuit Against Samsung

A group of Galaxy Note 7 owners are suing Samsung. But it’s not for what you might expect. The lawsuit is not about injuries or property damage caused by the exploding Smartphones. Rather, the complainants are asking Samsung to compensate users for… Read More

Leveraging User Feedback to Create a Great User Experience

One key to operating a successful website or mobile application that cannot be overlooked is creating a positive user experience. Your visitors will not continue interacting with a website or mobile application if they do not enjoy doing so. But how do… Read More



Janrain’s Consumer Identity Survey Shows 93% are Concerned How Brands Use/Share Their Online Activity

PORTLAND, OR – Janrain®, the leading company that created the Customer Identity and Access Management (CIAM) category, today announced the results of a new Consumer Identity Trends survey that shows while social login use is growing in popularity thanks… Read More
WP Engine

WP Engine Boosts SEO, Security Across All Customer Sites With Free SSL/TLS Certificates

AUSTIN, Texas – Oct. 20, 2016 — WP Engine today announced that it has made Let’s Encrypt™ SSL/TLS certificates freely available to all customers. This means for every single one of the company’s 50,000 customers setting up a secure site… Read More
Image courtesy of (David Castillo Dominici)/

Your Rights: Understanding Who to Select as a Professional Reference, and What They Can Say About You

DETROIT, MI – Choosing the right references is a crucial step in putting together a professional presentation of your qualifications; one that will put your best foot forward with a new employer. Your reference list should be well-rounded with input… Read More

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