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FEATURED ARTICLE — October 2nd, 2014

Content Marketing Strategies for 2015

Marketing has seen a massive renaissance in recent years, morphing from a game of hard sell tactics to a process that provides actual value to any consumer. If you’re still approaching marketing from an advertising perspective, you aren’t succeeding in the online wars. These days, consumers expect content like videos, blogs, articles, eBooks, slideshows, and infographics that cater to their specific needs, and they want this long before a brand executes their why-to-buy pitch.

Content marketing, then, is not just a current fad, but a wave of the future. We are indeed in the information age, and companies need to honor the expectations of their demographic. But providing content for the sake of following the trend is not enough to woo the masses. Like any other niche, content
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BREAKING NEWS

Technology News

Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

FCC Needs Broadcasters Willing to Sell Spectrum for Auction

The Federal Communications Commission is doing its darnedest to convince U.S. television stations to give up their spectrum so the agency can sell it in a future mobile broadband auction. The FCC is planning its incentive auction for mid-2015 but, for […]
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Five Software Development Webinars You Should Not Miss in October

Let’s just imagine you woke up this morning with the idea that it’s high time to boost your software development skills. Where will you start? Books? No, you don’t have money for them. Online tutorials? Maybe, but that’s too boring and time consuming. Just […]
Google search

Google’s Safe Browsing Service is Killing Your Privacy

Google Safe Browsing is a service through which Google provides lists of URLs (addresses) of websites that contain malware or phishing content. These lists of suspicious sites are continuously updated using Google’s web crawlers, programs that […]

SEO News

amazon

Five Tactics for Making More Money from Your Amazon Store

Even if you’ve only been paying attention halfway, you’ve probably noticed a huge surge in talk about selling on Amazon or a program called Amazon FBA recently. That’s because Amazon gives individuals and companies a massive, global marketplace […]
SEO2

URL 101: Structuring Links for Maximum SEO Impact

When you’re diving into a new site design, or a full-scale redesign, URL structure should be one of the first considerations. Many developers will tell you that search engines can crawl any URL structure, and that the naming formats therefore don’t […]
Google Logo

Google’s Shift to Semantic Search & Its Impact on SEO

From the fledging beginnings of SEO, it has almost always been all about keywords. Back in the VHS days… we pushed keyword density over content quality because that’s what it took to rank. It was a world of quantity over quality, and it didn’t […]

Social Media News

Snapchat

Snap Up Some Marketing Success

Do you use Snapchat to help market your small business? If the answer is no, what are you missing out on? If the answer is yes, what can you teach other businesses about the pros of marketing via this social tool? Snap Up Some Marketing Success When you […]
Ello

Ello — the Anti-Facebook — Hit With DDoS Attack

Ello, the new social network that prides itself on being the anti-Facebook, was hit with a distributed denial of service (DDoS) attack that knocked the site offline for 45 minutes Sunday afternoon. Ello members were locked out of the site while the social […]
facebook-140903_1280

New Facebook Ad Service to Track Users Across the Web

Facebook new online advertising service will have more reach than originally thought. Dubbed Atlas, the new system, will enable marketers to better target and measure the impact of their ads not only on the social network, but anywhere the service can […]

Infographics

Business & Marketing News

videomktg

Most B2B Marketing Videos Don’t Support the Buyer’s Journey

Most B2B marketing videos do not support the buyer’s journey because they are product-centric. They accompany product introductions, reside on product pages and are featured in product promotions. Most B2B videos are designed for the “awareness” […]
writing

What To Do Before You Start Any Publication

Whether you’re trying to demonstrate your expertise to customers and prospects, or just wanting your employees to speak with a common voice about your vision, regular publications can be a powerful tool. E-mail can be a powerful channel for publications, […]
marketing--business

Why You Should Start Your Christmas Campaign Right Now (Really)

Every year the Christmas decorations seem to sneak into stores a couple of weeks earlier. A decade ago, people grumbled when the decorations came out in early November. No joke, this year I saw a Christmas display at my local grocery store in early August. […]

Other News

blogging

Why a Content Audit Is a Must for Your Blog

Do you know what Google does when it determines your search ranking? It sends its various algorithms out to conduct a precise audit of your content. Google rips through every aspect of it, from the grammar and spelling to the relevancy and keyword usage. […]
Doublie

Doublie Lets You Add a Little Flare to Your Selfies

Want to spice up your boring selfies? Doublie can help. Doublie The iOS app enables users to choose from thousands of stickers and celebrity cut outs to add a little panache to your picture. “With a loud, easy-to-navigate interface and ever-expanding […]
Apps for Education

Drive for Education Offers Free Unlimited Storage for Students

Forget about notebooks and binders — Google is offering students a new way to store all of their files online, no matter how much storage they need. Dubbed Drive for Education, Google is describing the new service as “an infinitely large, ultra-secure […]

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