FEATURED ARTICLE — November 21st, 2017
Your website is the hub of your business, one that should be optimized in such a way that it drives both traffic and conversions. After all, your website is your virtual storefront.
But conversions aren’t possible with a high bounce rate.
To catch those unfamiliar with bounce rate up to speed, bounce rate refers to the percentage of people who land on any page of your website and then leave without visiting any other pages.
If potential customers kept walking up to your storefront and then left immediately, you’d likely be pretty concerned.
A high bounce rate signals that there’s a problem with your website. As a general rule, the most important pages of your website should not have a bounce rate above 50 percent (you can find out your bounce rate on Google Analytics, which is a free tool).
Reasons For a High Bounce Rate
So, what’s causing your website’s high bounce rate?
That’s part of the problem. There’s not an easy way to tell. It could be a number of different things, such as:
● People are not finding the information that they want (poor content — especially on your landing pages);
● Poorly targeted keywords;
● The page is too slow to load.
Keep in mind that there are exceptions when some pages would naturally have a higher bounce rate, like a contact page.
Now, on to what you can do about the problem.
1. The Basics Part I: Make Your Content Better
Improving your content is always at the top of the list when it comes to decreasing bounce rates.
This may seem like a tall order to accomplish in a week, but if you approach it strategically, as we will outline below, you could potentially see improvements in that amount of time.
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