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FEATURED ARTICLE — March 28th, 2017

Digital Hunter or Digitally Hunted: Which One Are You?

As a B2B marketer, of course you know there are major differences between Business-to-Business (B2B) and Business-to-Consumer (B2C) marketing.  Since we are all exposed to consumer marketing hundreds of times on a daily basis, we often have the tendency to imitate what we see.

However, if you’re not a Fortune 500 company running branding campaigns with millions of dollars to spend, it’s important that you know how to best spend your marketing dollars and what will give you a return on your investment.

The case for B2B and B2C marketing being different is one that has gone on for many years.  The Internet has an abundance of videos, charts, PDFs and lists of varying sizes.  In the end, there are many legitimate characterizations which adequately describe these differences.

So,
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BREAKING NEWS

Live Location

Facebook Launches Live Location Sharing for Messenger

Facebook Messenger will now let you share your real-time location with your friends. The new feature, dubbed Live Location, means users of the new tool will not only be telling their friends and family members where they are at any given moment —… Read More
YouTube

Google’s YouTube Could Lose $750M Over Advertising Snafu

Google’s recent gaffe with advertisers will cost the company big bucks, according to a note from analyst firm Nomura Instinet. Major brands have been pulling their advertising from Google’s YouTube platform in the past few weeks over concerns… Read More
Home Secretary Amber Rudd talks on BBC One's Andrew Marr Show Sunday, about last week's terrorist attack.

U.K. Asking for Police Access to WhatsApp in Wake of Terrorist Attack

The U.K. is demanding access to encrypted messages on Facebook-owned messaging service WhatsApp in the wake of the terrorist attack in Westminster last week. Home Secretary Amber Rudd said there should be “no place for terrorists to hide,”… Read More

Technology News

image1

The Future of Smartphones

With technology evolving and developing at an incredible rate, it is hard to predict what we might see in the next few years but, based on various trends, rumors and inside news researched by Logo Glaze, it has been concluded the following 15 innovations… Read More
Uber crash

Uber Self-Driving Car Testing Screeches to Halt After Crash

Uber has temporarily halted its self-driving car testing after one of its vehicles was involved in a collision in Tempe, Arizona. The ride-hailing service has stopped all on-road testing in both Arizona and Pittsburgh, PA., where its Advanced Technologies… Read More
Image courtesy of (tuelekza)/ FreeDigitalPhotos.net

7 Ways Mobile Has Changed Our Lives Forever

Mobile has changed our lives forever but, at the same time, we’ve gotten so used to our devices and how we can use them that we may not have taken the time to notice just how much our lives have changed. Technology that would have been impossible or… Read More

SEO News

link

Google Groundhog Targeting Shady Links

Already twice this year Google has, seemingly, sent signals that is wishes to continue the disruption of link-building schemes and shady linking practices as it has done numerous times in the past. Google has released two unconfirmed algorithm updates… Read More
man with magnifying glass

Why You Should Forget about Traditional Keyword Research

The vast majority of online marketing campaigns start with a keyword research. It is simply natural — to know how to sell your product, service or content, you need to know how people look for it. How have SEO and marketing specialists done it over… Read More
Google Voice Search

Voice Search: The Next Evolution in SEO

“The future of SEO is here: understanding and marketing to specific and defined audiences through search engines.” – Adam Audette, senior vice-president of organic search at Merkle This statement may have been true at one time, but in today’s… Read More

Social Media News

Facebook Live

Facebook Live Now Available for Desktop Users Worldwide

Facebook Live is now live to all users around the globe — even those on laptops and desktops. The popular platform, which officially launched more than a year ago to all mobile users, enables users to broadcast live before an audience. “While… Read More
Instagram two-factor authentication

Instagram Finally Offering Two-Factor Authentication

Instagram is upping user security with the option of two-factor authentication. The security feature, which has already been adopted by many technology and social media companies, has been a long time in coming for the popular Facebook-owned photo-sharing… Read More
LinkedIn Trending Storylines

LinkedIn Launches Trending Storylines for Better News Discovery

LinkedIn has found a new way to keep you on its site longer. The Microsoft-owned professional network has launched a new feature that displays curated news based on members’ interests and professions. Dubbed Trending Storylines, the interest-based… Read More

Infographics

Business & Marketing News

Business Woman

How Branding Defines and Positions Your Business

When you think of brands you probably think of big names, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When talking with entrepreneurs, I get a sense there’s a lot… Read More
sitepronews-5-incredible-ways-boost-web-traffic-through-print-marketing

5 Incredible Ways to Boost Web Traffic Through Print Marketing

  Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense. Digital… Read More
startup-849805_640

5 StartUp Hacks to Boost Employee Productivity

Here’s a quick stat: The Bureau of Labor Statistics reports the average American spends 8.8 hours in the workplace. That’s a little more than the average seven hours an American sleeps at night. The point here is that we spend more time at work than… Read More

Other News

Sen. Jeff Flake, (R-Az.)

U.S. Senate Votes to Let Internet Service Providers Share Customer Data

The U.S. Senate on Thursday voted to repeal broadband privacy rules enacted last fall by the Federal Communications Commission. Sen. Jeff Flake, (R-Az.) introduced the Congressional Review Act (CRA) resolution to repeal the rules that would have… Read More
business group

5 Tips for Better Sales and Marketing Presentations

In my experience, presentations are the moment of truth when working in sales and marketing. It’s the time where reps get to have extremely in-depth conversations with their prospect to understand their needs further and, ideally, bring them closer… Read More
MacBook

WikiLeaks’ Latest Data Dump Indicates CIA Was Hacking iPhones, Macs

WikiLeaks is at it again with another data dump, this time claiming the CIA has been hacking people’s iPhones since at least 2008, just one year after the Smartphone hit the market. The new release, dubbed Vault 7 ‘Dark Matter,’ also… Read More

PRESS RELEASES

Daptly

Daptly a Voice and Gesture Controlled Smart Display That Doubles as a Mirror

Personal assistants are seeing increased adoption in all demographics. According to the 2017 Accenture Digital Consumer Survey, 46 percent of U.S. consumers are using voice-enabled digital assistants, and 70 percent of people aged 18-34 are either already… Read More
Intel-SGX_Sticky-Password_PR

Sticky Password and ESET Team Up on a Password Management Solution

Sticky Password, a leading password management software provider and ESET, the global leader in proactive digital protection, announced their partnership today. Sticky Password technology will power the ESET Password Manager in the brand new premium line… Read More
iStaging

iStaging Launches Comprehensive VR Platform

Real estate-focused AR/VR company iStaging has released a comprehensive mobile-first solution for real estate agents to showcase properties in virtual reality. The product suite features a user-friendly 360-degree VR camera app as well as a cloud platform… Read More

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