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FEATURED ARTICLE — December 8th, 2016

How to Use Interactive Content in Your Marketing for Amazing Results

Active engagement. That’s a hard one, for us online marketers.

The problem is because today’s smart Internet user is easily bored. You can’t simply provide them with a wall of text and expect results.​

The solution? Interactive content.

Interactive content is all about educating and entertaining your viewer. In fact, Lisa Murton Beets at Content Marketing Institute discussed how interactive content was on the rise. In her research, she found that 75 percent of websites that use interactive content do so because they want to educate their audiences.

Also, 59 percent used interactive content to engage their audiences.

Interactive Content is Designed to Meet User Destiny

The human brain is destined to interact.

For content marketers,
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