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FEATURED ARTICLE — January 19th, 2017

Is Long-Form Content Still the Ruler of the Web? An In-Depth Look

There’s historically been a lot of buzz surrounding content length: how many words does content need to contain to go viral?

While it’s an accepted truth that long-form content converts better than shorter content, how long does that long-form have to be? Will 1,200 words do the trick? 1,500? 2,000?

If you’re a follower of Buzzsumo, you’ll know that the company published a report in 2014 that lent some serious backup to the latter. In fact, their report says that the longer the content, the better.

Here’s what you need to know.

Long-Form Content is the Golden Child of the Internet

Given the rapid-fire nature of the web, you may think that short-form content would be the way to go. After all, more people are reading content on their phones than
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BREAKING NEWS

LinkedIn redesign

LinkedIn Launches Fresh New Design for Desktop

LinkedIn today launched a revamped desktop design to match its mobile app. The redesign, which seems to be inspired by Facebook, is the most comprehensive change for desktop users since LinkedIn’s inception. The redesign, LinkedIn director of engineering… Read More
Google

Google Offers Solution for Bad Connections

Google has a new tool to make online surfing less frustrating for users subjected to spotty network connections. Users are now able to store Google searches offline. The new tool continuously monitors your phone for a connection and sends you a notification… Read More
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Netflix Posts Record Profit as Subscriber Numbers Soar

Netflix is riding a stock high this morning after posting on Wednesday a record quarterly profit fuelled by a spike in international subscriptions. The high-tech entertainment company’s stock rose 6.6 percent to $141.68 in early morning trading… Read More

Technology News

Qualcomm headquarters in San Diego. — Photographed by Coolca.

FTC Accuses Qualcomm of Anti-Competitive Chip Practices

The United States Federal Trade Commission has charged Qualcomm with violating the FTC Act, accusing the tech firm of using anti-competitive methods to maintain its semiconductor device monopoly. Qualcomm, the FTC alleges, is using its dominant position… Read More
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Microsoft Acquires Simplygon to Accelerate 3D Strategy

Microsoft gave a significant boost to its 3D For Everyone campaign with the purchase of Swedish firm Simplygon. By acquiring Simplygon, a developer of automatic 3D data-optimization solutions, Microsoft gains new team members, including CEO Matt… Read More
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5 New Advances in Home Automation

Smartphones are a part of our daily lives. Having a miniature computer in our pocket has had a profound effect on our ability to access and assimilate information. Because of the powerful implications of this technology, it has become a ubiquitous part… Read More

SEO News

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How to Improve Your Website’s Domain Authority

DA or domain authority is a yardstick for measuring the metric of a website, invented by Moz. For the search engine optimizers, this is one of the most vital numbers. The higher the DA is, the better the chances of obtaining higher rank and increased… Read More
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Keyword Strategies for Finding Popular Blog Post Topic Ideas

There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a… Read More
Image courtesy of (KROMKRATHOG) / FreeDigitalPhotos.net

DIY SEO: 8 Tips for Search Novices

“SEO is not about building links, it’s about building relationships to earn the links.” ― Nahid Hassan, CEO/SEO analyst/digital marketing strategist at Bizcope For those just entering the realm of SEO, it can be an overwhelming undertaking. It… Read More

Social Media News

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Google Buys Fabric Developer Platform From Twitter

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Twitter Shutters Vine, Launches Vine Camera App

Twitter has officially pulled the plug on Vine, its six-second video service, but has launched Vine Camera in its place. Vine Camera, which became available Tuesday after Vine’s demise, enables you to make 6.5-second looping videos that can either… Read More
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Zuckerberg Defends Oculus Technology in Court

You know Mark Zuckerberg is serious when he ditches his usual jeans and T-shirt for a suit and tie. The Facebook CEO took the stand in a federal courtroom Tuesday to address accusations from video game creator ZeniMax Media that Facebook-owned Oculus… Read More

Infographics

Business & Marketing News

Facebook 360

How Facebook 360 Can Spice Up Your Content


Millions of hours of daily video watches combined with billions of photos uploaded on Facebook equal a really big number of social media users who are posting, sharing, and liking all types of content every single day. For many Smartphone users, capturing… Read More
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9 Reasons Why Social Media Has Become An Epic Fail for Your Business

Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of… Read More
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13 Ways to Use Twitter as an Effective Marketing Tool

Twitter has effectively been our micro-blogging friend for a decade, changing the face of marketing. With this great marketing tool, one can easily convert 140-characters into an effective and succinct sales pitch. Here’s how… 1. Profile Set Up Your… Read More

Other News

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App Store Prices Rise 25 Percent in U.K. Due to Brexit

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Microsoft Awarded Patent for Foldable Mobile Device

Microsoft has been awarded a patent for a mobile device with a flexible hinge structure, effectively allowing the handset to fold in half. Based on the drawings in the patent, it appears Microsoft is working on a dual-purpose device with the flexible… Read More
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South Korea Seeking Warrant for Arrest of Samsung Heir

South Korea’s special prosecutor is seeking the arrest of Samsung’s top boss, Jay Y. Lee, in connection with the corruption scandal involving the country’s disgraced president, Park Geun-hy. A hearing has been set for Wednesday at which… Read More

PRESS RELEASES

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Are Legacy Companies Giving Customers What They Actually Want Online?

DENVER, CO — In 2007, Facebook became a standard communication tool. The Social Age had arrived. Now, a decade later, many legacy companies have yet to acknowledge the true impact, and embrace the power, of social media. Yes, they’ve leveraged social… Read More
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Inirv React, the Smartest Home Safety Device That Turns off Stove Burners Before Structure Fires Can Start

Durham, NC — Inirv React is the most intelligent IoT kitchen gadget that can potentially save lives. Inirv React attaches directly to virtually any existing gas or electric stove knobs and is designed to detect and react to hazardous situations to… Read More
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Predictions for IoT in 2017: LPWA Technologies, Connected Cars, Smart Cities

2016 was a busy year for telecoms operators in the IoT market, most notably in low-power, wide-area (LPWA) technologies as NB-IoT and LTE-M approach full commercial deployment. Analysys Mason’s analysts and consultants outline our expectations for… Read More

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