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FEATURED ARTICLE — May 25th, 2016

Paying for Interested, Not Accidental Visitors


Businesses advertise online. A lot.

But a vast majority of businesses don’t advertise well. At least, not as well as they could.

Usually, the trouble is a hard focus on getting traffic to a website, when instead, they should focus on conversions.

If you’ve invested in bringing traffic to your site, you’ve either brought interested visitors, or accidental visitors. Which is it? Your conversion rate will tell you the answer. You can’t just invest in driving traffic, you must also invest in converting that traffic.

Conversion optimization is typically two things:

1. Targeting the right customers.

2. Optimizing your site for conversions.

Optimizing your site for conversions is its own beast, and it ought to come before anything else. You
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Technology News

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SEO News

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Social Media News

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