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FEATURED ARTICLE — February 20th, 2017

3 Lead Generation Trends to Watch in 2017

With acquisition costs rising, many organizations are starting to shift their focuses and budgets from pouring more traffic into the top of the funnel, to improving the funnel itself through automation and optimization.

Below are three break-out trends that will change the way in which organizations capture and convert leads in 2017. To start, let’s look at one of the simplest, yet most impactful changes in how companies are converting traffic into leads: Forms.

1. The modernization of forms

The screenshot below shows two contact forms from a well-known Fortune 100 company’s website. The form on the left is from 1996, and the one on the right is from 2016.

As you can see, forms haven’t changed much in 20 years.

In the early days of the Web, forms were
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Photo by Roman Drits, a freelance photographer and a co-founder of Barn Images. He comes from Latvia but is currently based in Hamburg, Germany. Follow him on Instagram.

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