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FEATURED ARTICLE — September 23rd, 2016

4 Mighty SEO Tools Built for Small Businesses

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

– Jill Whalen, Former SEO Consultant and Founder of High Rankings

Search engine optimization is a necessity for small business owners. Without the ability to be found in the SERPs, a smaller organization’s stream of traffic and revenue is greatly limited.

While SEO is not always an easy undertaking, when it is conducted properly, organizations can reap the fruits of their labor through enhanced reach, bolstered organic traffic and, ultimately, higher conversion rates, which leads to more qualified leads and elevated sales.

Unfortunately, there is no real way to automate SEO strategies much like what can be done in the
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BREAKING NEWS

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LinkedIn Launches Major Redesign, eLearning Platform

LinkedIn on Thursday debuted the most extensive redesign of its desktop site to-date along with an expansion of its messaging service, and a brand new service: LinkedIn Learning. The professional social network, which is to be purchased by Microsoft,… Read More
Galaxy Note 7

Roughly Half of Galaxy Note 7s Exchanged in U.S.

Approximately 50 percent of Galaxy Note 7s that are at risk of exploding have been exchanged by their U.S. owners, Samsung announced this week. The news comes as the Korean company continues to deal with the fallout from the worldwide recall it was forced… Read More
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)

Yahoo Targetted in Massive Hack, 500M Accounts Breached

The rumored breach of Yahoo user accounts was far, far worse than expected. Yahoo admitted late Thursday that more than 500 million accounts were affected in one of the largest cyber-security breaches to-date — a breach that Yahoo is blaming on state… Read More

Technology News

Image by Sebastian Bergmann.

Hackers May Have Nabbed Data of 200M Yahoo Users

Yahoo may have been hit by hackers in a data breach affecting roughly 200 million users. Rumors of the alleged breach began popping up in August when a hacker know as ‘Peace‘ bragged about scoring 200 million Yahoo usernames and passwords.… Read More
Yahoo View

Yahoo View’s Free TV Comes to iOS

Yahoo’s partnership with Hulu is bearing fruit. The companies have launched a community TV-watching site, dubbed Yahoo View, for iPhone and iPad users. The site offers episodes of your favorite television shows along with bonus content such… Read More
ted-cruz

Trump Backs Cruz on U.S. Relinquishing Internet Governance Role

Texas Sen. Ted Cruz has found himself an unexpected supporter in his bid to prevent the U.S. from passing off the oversight of the Internet to an international organization. Donald Trump Presidential candidate Donald Trump is backing Cruz’s stance… Read More

SEO News

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What It Means to Market Successfully in the Online Age

Marketing has definitely evolved. The Internet and everyone’s immediate access to it from nearly anywhere has transformed how advertising works in the modern age. Not learning how to change your marketing to adjust with the times may mean customers… Read More
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The 4 Key Marketing Systems to Attract Organic Search Visitors

It’s not easy getting your site to attract organic search visitors. Not only do you have to ensure that you target the correct audience with every piece of your content, but you also have to ensure that said audience is going to be able to find your… Read More
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How the Rise of Alphabet Impacts Search

“I actually think most people don’t want Google to answer their questions, they want Google to tell them what they should be doing next.” — Eric Schmidt, Executive Chairman of Alphabet, Inc. In the time that Google has existed, is has become something… Read More

Social Media News

Twitter

Google, Microsoft, Salesforce, Verizon Interested in Buying Twitter: Reports

A handful of tech companies are reportedly lining up to buy Twitter. According to various media reports, Google, Microsoft, Verizon and Salesforce, have all expressed interest in buying Twitter. CNBC and TechCrunch are reporting a number of the companies… Read More
Facebook photo

Mark Zuckerberg, Wife Priscilla Chan, Pledge $3B to Cure All Diseases

Facebook CEO Mark Zuckerberg has a new goal: funding technology that can find a cure for disease. Zuckerberg and wife Priscilla Chan, a pediatrician, announced Wednesday their plan to donate more than $3 billion over the next 10 years to fund the… Read More
Instagram

Instagram Introduces Drafts Tool

Instagram is now permitting users to save a post as a draft, preserving photo edits so they can leave their work without losing any modifications. Previously, users were forced to completely edit and post their images or lose all of their work if they… Read More

Infographics

Business & Marketing News

Photo Credit: Adikos via flickr (CC BY 2.0)

Why Long-Form Blogs Are So Much More Worth Your Time Than Short

If you’re familiar with the world of online content creation, you know that there’s a longstanding debate about which content type is more worthwhile: long-form or short-form. For years, so-called “content experts” have been touting the benefits… Read More
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net

Steps to Simplify the eCommerce Customer Journey

Your eCommerce customer’s journey starts with researching a product and ends with making a purchase. A happy customer experience builds the foundation for a successful eCommerce business. You can delight your customers at each stage, or you could annoy… Read More
Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net

Mastering eCommerce Optimization: 5 Tricks That Never Fail

Conversions are a critical aspect for an eCommerce site. Optimizing for conversions involves many elements like content, CTA, products, design, colors etc. It’s all about attracting customers and making them reach the end of the sales funnel. Here are… Read More

Other News

Amazon

Amazon Says It Puts Customers First; But Its Pricing Algorithm Doesn’t

By Julia Angwin and Surya Mattu One day recently, we visited Amazon’s website in search of the best deal on Loctite super glue, the essential home repair tool for fixing everything from broken eyeglass frames to shattered ceramics. In an instant, Amazon’s… Read More
The Austin cityscape as seen from the new boardwalk on Lady Bird Lake. photo by Argash

Millennial Job Seekers Targeting 5 Surprising Cities

When you think about the most sought-after U.S. cities in which to work, does Charlotte, NC come to mind? If not, then it should. The North Carolina city is one of five urban areas that is increasingly attracting Millennials. According to a new report… Read More
allo

Google Launches Smart Messaging App Allo

Google’s long-awaited messaging app Allo is finally here and ready to take on Facebook Messenger. Available for Android and iOS users, Allo uses neural networks and Google Search to make texting easier. The technology, known as Smart Reply,… Read More

PRESS RELEASES

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Oxford Dictionary Apps Arrive for iOS

Another school year has begun and you’re struggling to get back into academic mode. Thankfully your iOS device is by your side and is there to help. If you’re at a loss for words on your next project or if you have a language class on your… Read More
Paragon Software

New Paragon Backup & Recovery 16 Makes PC Data Protection Easy, Effortless and Free — For a Limited Time

FREIBURG, Germany – Paragon Software Group today announced the release of Paragon Backup & Recovery 16, a key backup and recovery tool for Windows PC users who want to spend minimal time and effort managing backup tasks. Paragon Backup & Recovery… Read More
iStaging

iStaging Raises $5M Pre-Series A Funding

Taipei, Taiwan — iStaging Corp., a leading augmented and virtual reality technology provider, today announced that it has secured US$5 million in pre-Series A funding. The funding round was led by VC firm, WI Harper. Also participating in this round… Read More

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