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FEATURED ARTICLE — September 1st, 2014

Black Hat Social Media: An In-Depth Look

Black hat SEO is a well-known practice these days with a bundle of sneaky methods to trick search engine bots. Since algorithms in the world of search are ever-changing and dynamic, in part to weed out the scammers doing black hat tactics, it’s a hard game to win.

The same is true for black hat social media. By definition, a black hat strategy is anything that focuses on cheating the written and unwritten rules of a given system. In social media, the name of the game is engagement. Black hat tactics, then, aim to fake or purchase such appearances, and some methods go far into the realm of dishonesty. But do these tactics have any long term benefit? You’d be surprised how tricky some of these can be, and chances are, you’ve tried or at least considered trying at least
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Technology News

Apple image — The iPhone 5C.

Apple Confirms Sept. 9 Debut Date — But for What?

Apple has set its much-anticipated fall line-up launch for Sept. 9, confirming earlier media reports that the new iPhone debut would indeed be held early next month. The company sent invitations to the media today for its Sept. 9 press event in Cupertino, […]
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Microsoft Releases Patched Patch That Crashed Users PCs

Two weeks after issuing a patch that caused the ‘Blue Screen of Death’ on the Windows-run computers of multiple users, Microsoft has released a fixed version of its problematic security bulletin. Microsoft first released Security Bulletin MS14-045 […]
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Google Makes Security Audit Available

Google is aiming to prove its commitment to security by releasing a comprehensive audit report. Photo Credit: Carlos Luna via flickr Released through the company’s Enterprise site, users and the general public can peruse the SOC 3 Type II audit […]

SEO News

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Five Tips that Boost Sales and Search Rankings for eCommerce Sites

I’ve had my fair share of conversations with eCommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, […]
Directory Submissions

Directory Links: Are They Always Bad?

As recently as 2007, directory links were used far and wide by all types of SEO and online marketing professionals. This included the type of directories that were either paid or existed only as a source to provide backlinks. After Google applied penalties […]
Photo Credit: … intense look …. a little scary! by Laura Pontiggia Licensed under CC BY-NC-ND 2.0

Google’s Pigeon Update: What’s Changed?

You know the drill: everything is humming along as usual on the Internet, and then one morning, your SEO rankings are all wacked out. After a little research, you discover yet another unannounced algorithm change from the world’s biggest search […]

Social Media News

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Save Time and Boost Engagement With Social Media Automation

We all know that social media is a huge part of the online presence of any business. Whatever your network of choice may be, you may feel like you’re missing opportunities with other social media platforms, or that you don’t have the time or resources […]
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Twitter Opens Analytics Tools to All

Twitter is making its new analytics tools available for all users The micro-blogging site launched its analytics dashboard in July, but only for advertisers and verified users. The tools offer users insight into how their content is performing on Twitter […]
Twitter

Feds Spending Nearly $1M to Monitor Hate Speech on Twitter

The U.S. government has doled out nearly $1 million for the creation of a database to track hate speech on Twitter. The monitoring project, financed by the tax-funded National Science Foundation, is to include searches for “suspicious memes” and “false […]

Infographics

Business & Marketing News

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Take Credit for the Right System

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Marketing Communications: The Amazing Power Of FAQs

Whether it’s a Web page or a document, the FAQ is one of the most powerful tools available to marketers and other communicators. It can strengthen your sales efforts, overcome resistance, minimize misunderstandings, and boost customer satisfaction. […]
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Vocabulary for Employee Engagement — Create It and Maintain It

Employee engagement is the secret behind most successful businesses – a company filled with happy, engaged and productive employees will have a much higher rate of accomplishment than one filled with employees only attending for their next pay-check. Some […]

Other News

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Authorship Lives On… If You Use Google+


A few weeks ago, we saw a change to Google Authorship and saw that our profile photos disappeared from the search engine results page (SERP). The changes sent many people into a tizzy, with many wondering if Google Authorship was still as important as […]
CEO Satya Nadella takes questions from the audience at Build in San Francisco, where he spoke about developing for Windows, Microsoft’s product strategy and the company’s future.

Nadella Heading to China Next Month

Microsoft CEO Satya Nadella will travel to China late next month, possibly to discuss the ongoing anti-trust probe into the software giant’s offices in that country. Source told Reuters of Nadella’s travel plans, although Microsoft refused to confirm […]
Image courtesy of (chanpipat)/ FreeDigitalPhotos.net

China’s Cyber Attacks Tied to U.S. Companies, Contractors and Gov’t Systems

By Hanqing Chen, ProPublica U.S.-China tensions have risen recently over suspicions of Chinese nationals infiltrating U.S. company computer systems. In late May, the U.S. Justice Department accused five Chinese military officers of allegedly hacking […]

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