FEATURED ARTICLE — June 27th, 2017
Today, everyone wants to create content that’s good enough to pull in links on its own.
Unfortunately, that’s easier said than done.
While creating valuable organic content is possible, it takes some time, attention, skill and know-how. Dedicate yourself to mastering it, though, and your content strategy will never be the same.
Here’s your complete guide.
First Things First: Define Your Goal
In the words of Moz, “engagement alone is a poor goal.” If you want to create content that earns links organically, you’ve got to shoot further than engagement as a standard. While engagement is all well and good, it’s not enough to give you those organic links you’re craving.
Instead, you’d do well to focus on metrics like engagement, conversions and shares. These things, together, create content that earns organic links.
When you take the time and energy to define the goal for your content before you start creating it, it’s easier to stay on track and save yourself edits down the road.
How to Create Great Organic Content: 6 Tips
Content is a diverse field: it comes in all shapes and sizes. If you want to create content that earns organic links, though, you’ve got to focus on these six things:
1. Make it Trustworthy
People don’t link to content they don’t trust. With this in mind, everything from your header to your closing paragraph needs to scream “Trustworthy” to your reader. Reinforce this by always citing your sources, providing links for statistics and quotes, and staying away from egregious claims. The more precise you can be about your information, the more trustworthy your content will be.
You’ll also want to ensure the information you’re providing is relevant...
The European Union has slapped Google with a record-breaking fine of $2.7 billion for violating its anti-trust laws.
The European Commission, the executive arm of the European Union, today announced the massive fine, saying Google must change its… Read More
Amazon has a new trick up its sleeve to make its Echo device even more useful.
The eCommerce king, via its latest free software update, is giving its Internet-connected, Alexa-run line of devices the ability to be used as intercoms.
To use the new functionality,… Read More
Google is ending a practice long hated by privacy advocates: the automated scanning of Gmail messages for the purpose of serving up relevant ads to it users.
“G Suite’s Gmail is already not used as input for ads personalization, and Google has… Read More
Social Media News
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227… Read More
Mark Zuckerberg is on a mission.
The Facebook CEO has unveiled his new goal for his popular social network. And it’s a lofty one: Bringing the world closer together.
To be exact, the full mission statement reads: “give people the power to… Read More
Facebook is testing a new feature in India in a bid to halt the theft of people’s profile pictures.
The new tool, launched today, gives the social network’s users more control over who can download and share their profile images.
“Profile… Read More