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FEATURED ARTICLE — December 2nd, 2016

Why Influencer Marketing is SEO Gold

“Growing an online presence is important, but let’s get real about influence. Presence does not equal influence. Presence can be measured in social media followings. Influence can’t.”

― Martha Giffen, owner of Best Kind Marketing, LLC

You’ve probably heard quite a bit about influencer marketing by now; between the controversy of its effectiveness and Google’s purchase of influencer platform, FameBit, and even a CBS 60 Minutes special, it’s everywhere.

But there are still many who are on the fence. In a recent gShift survey, 250 participants were asked if they use influencer marketing; 60 percent indicated that they do not leverage the practice yet.

Despite the fact that most every marketing budget today accounts for content marketing and SEO efforts,
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BREAKING NEWS

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Pinterest Unveils Showcase, Enabling Brands to Customize the Story of Their Business

Pinterest is handing brands a new way to introduce themselves to potential fans and followers. Dubbed Showcase, the new tool enables brands to “shape the story” of their business. Your showcase can be found where the stack of your most… Read More
twitter-yes

Twitter Snaps Up Yes, Makes Its CEO Product Chief

Twitter is gaining a social app start-up and a new vice-president of product all in one go. The microblogging firm announced its acquisition of Yes on Thursday as well as the instalment of its CEO and founder Keith Coleman in the long vacant position… Read More
The DJI Phantom 4 Pro drone.

Apple Turns to Drones to Challenge Google Maps: Report

Game on Google. Apple is breaking out the drones in a bid to improve its Maps app and challenge Google’s ever-popular Maps offering. Apple, according to a report from Bloomberg is putting together a team of robotics and data-collection experts… Read More

Technology News

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Firefox Issues Fix for Bug Found in Tor

Tor users are being urged to update their browser after a flaw that allows hackers to de-anonymize users was discovered. The bug was discovered in Firefox, on which the Tor browser is based. Firefox has released a fix for the flaw, which is being actively… Read More
YouTube

4K Live Streaming Comes to YouTube

YouTube has launched 4K live streaming for 360-degree videos and standard videos, enabling content creators to stream “incredibly” high-resolution clips. 4K streaming offers viewers the clearest picture technology has to offer — but only… Read More
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Ad Tech Trends to Watch for in 2017

Online advertising, especially in this video-everywhere, cross-device, ad-blocker enabled era, is constantly changing. To help give you a leg up on what to expect in 2017, here is a list of the top seven things to watch for, courtesy of expert Gil Becker.… Read More

SEO News

Google

Major Google Algorithm Updates in 2016

As 2016 comes to an end, SEO experts are still busy keeping track of all algorithm updates that took place. For the next year, we can expect more updates and a significant rise in organic searches. Here’s a look at some of the major Google algorithm… Read More
Google

Google Plans on Going Mobile First in Search Results and Rankings

Google is no stranger to trying out new things for the benefit of its visitors. This time it is going to choose mobile searches over desktop searches, effectively saying that mobile is the new priority. Since 2010, mobile users have been increasing at… Read More
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Google Goes Mobile-First: How it Impacts You

“To make our results more useful, we’ve begun experiments to make our index mobile-first.” ― Doantam Phan, Google product manager Mobile’s continued command over digital devices just became a heck of a lot stronger. Earlier this month, Google… Read More

Social Media News

marketing

Discover How Digital Marketing Helps Brands Reach Their Desired Revenue

Before the advent of digital marketing, businesses were spending millions of dollars on print, TV and radio ads, billboard placements and sponsorships. Then, the Internet changed everything. The access to marketing opened up to smaller brands as the cost… Read More
content-marketing

Are You Penalized for Using Third Party Tools to Post to Social? Myth Debunked

If you’re in the online publishing world, you may have heard some buzz about being penalized for using a third-party tool, like Buffer or Hootsuite, to publish to your social platforms. Fortunately, this is not true. Here’s what you need to know about… Read More
prisma

Prisma’s Facebook Live Filters Blocked By Social Network

Facebook is blocking the filters launched by Prisma for the social media site’s Live video platform, saying that the Russian company’s app duplicated functionality Facebook itself already offers. Prisma, the popular app that turns ordinary… Read More

Infographics

Business & Marketing News

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Top 10 Most Expensive Domain Name Sales Ever, And What You Can Learn From Them

Registering a new domain name doesn’t usually break the bank. In fact, most registries charge about $25 or less. But that applies to domain names that aren’t currently registered. What do you do if someone else has registered the perfect domain name… Read More
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Holding Data Hostage: How to Beat Ransomware Before It’s Too Late

Ransomware was a big deal this year. In 2016, ransoms paid to reclaim valuable data totaled more than any other malware in history, according to Cisco’s most recent cyber-security report. That trend will worsen and soon spread faster to entire… Read More
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6 B2B Social Media Tips For Any Platform

“Perhaps one of the more understated benefits of social media in B2B is the ability to establish and foster expertise within a given industry or niche. The same tools and services that new influencers leverage to construct prominence and demonstrate… Read More

Other News

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Gooligan Malware Has Infected More Than 1M Google Accounts

More than one million phones powered by older versions of Google’s Android operating system have been infected by a malware known as Gooligan. The insidious malware targets phone owners’ Google accounts and an additional 13,000 handsets… Read More
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Netflix Enables Offline Streaming — Finally

It is music to the ears of every Netflix subscriber: offline streaming. The entertainment firm today announced its subscribers can now download TV shows and movies to watch offline — meaning you no longer need Wi-Fi or a broadband connection to watch… Read More
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Yahoo Debuts New App for Yahoo Answers

Yahoo has quietly launched a new app for Yahoo Answers Now, a Q&A site on the Web with more than 3.1 million U.S. monthly visitors. The tech firm originally tested the question and answer service under the name Yahoo Hive, but, decided to do a… Read More

PRESS RELEASES

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Apple Dominates List of Companies to Avoid Calling Over the Holidays

Google can now tell you how busy a store is before you enter, but not everyone is shopping in malls this time of the year. In fact, online sales are projected to surge by almost 20 percent in the next month, so what about those pesky customer service… Read More
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Latest Data Breach Highlights Dangers for Businesses

Last weeks’ revelation from Three Mobile of the compromise of data on six million of its customers via the inappropriate use of an employee login provides the starkest evidence yet of the threat facing companies from within. Despite the threat of being… Read More
Cloud Security

Enterprise Execs to Spend 34% of Their IT Budgets on Hosting and Cloud Services in 2017

NEW YORK – According to 451 Research’s Voice of the Enterprise: Hosting and Cloud Managed Services study, enterprises currently spend 28 percent of their total enterprise IT budgets on hosting and cloud services. Next year, that number is expected… Read More

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