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FEATURED ARTICLE — September 26th, 2016

4 Effective Ways to Spend Your Ad Budget (Part 2)

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”

– Howard Luck Gossage, advertising innovator during the “Mad Men” era

Each and every year, brands sink millions upon millions of dollars into advertising their products or services to audiences in an effort to convert those who are exposed into customers of their company. According to Ad Age, in 2014 the top 200 advertisers in the United States spent a whopping $137.8 billion on ad spots; and this figure does not account for anyone spending on adverts who are outside that top 200.

Today, a large portion of ad dollars are spent outside of the more traditional avenues and are expended on digital properties, with mobile continually increasing in its significance.

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BREAKING NEWS

google-self-driving-car

Google Self-Driving Car in Serious Crash After Another Car Runs Red Light

Google has confirmed one of its self-driving vehicles was in a serious no-fault crash late last week. A Google autonomous vehicle was driving in Mountain View when a car ran a red light and slammed into the right side of the Google-modified Lexus. No… Read More
snap-spectacles

Snapchat Unveils Spectacles — Sunglasses With a Camera

Snapchat, now officially known as Snap, is entering the hardware market with some wearable tech of its own. Dubbed Spectacles, the device is, essentially, sunglasses with a built-in video camera capable of capturing and creating “Memories.” “We’ve… Read More
Amazon

Amazon Defends Its Pricing Algorithm, But Leaves Out Billions in Sales

By Eric Umansky, ProPublica Last week, we reported how Amazon often makes its products look like better deals than they actually are. When the website ranks products by price that are available from Amazon and other sellers, the company excludes the… Read More

Technology News

Galaxy Note 7

Roughly Half of Galaxy Note 7s Exchanged in U.S.

Approximately 50 percent of Galaxy Note 7s that are at risk of exploding have been exchanged by their U.S. owners, Samsung announced this week. The news comes as the Korean company continues to deal with the fallout from the worldwide recall it was forced… Read More
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)

Yahoo Targetted in Massive Hack, 500M Accounts Breached

The rumored breach of Yahoo user accounts was far, far worse than expected. Yahoo admitted late Thursday that more than 500 million accounts were affected in one of the largest cyber-security breaches to-date — a breach that Yahoo is blaming on state… Read More
Image by Sebastian Bergmann.

Hackers May Have Nabbed Data of 200M Yahoo Users

Yahoo may have been hit by hackers in a data breach affecting roughly 200 million users. Rumors of the alleged breach began popping up in August when a hacker know as ‘Peace‘ bragged about scoring 200 million Yahoo usernames and passwords.… Read More

SEO News

Image courtesy of (hywards) / FreeDigitalPhotos.net

What’s More Important for Blog Promotion: SEO or Social Media?

By this point, everyone in marketing knows and understands the sheer power that an effective content marketing strategy can have. If you develop a blog that serves a specific niche that people actually want to read, you can use it as a gateway to earning… Read More
online-marketing-1246457_640

What It Means to Market Successfully in the Online Age

Marketing has definitely evolved. The Internet and everyone’s immediate access to it from nearly anywhere has transformed how advertising works in the modern age. Not learning how to change your marketing to adjust with the times may mean customers… Read More
SEO Targeting

4 Mighty SEO Tools Built for Small Businesses

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, Former SEO Consultant and Founder of High Rankings Search engine optimization is a necessity… Read More

Social Media News

Twitter

Google, Microsoft, Salesforce, Verizon Interested in Buying Twitter: Reports

A handful of tech companies are reportedly lining up to buy Twitter. According to various media reports, Google, Microsoft, Verizon and Salesforce, have all expressed interest in buying Twitter. CNBC and TechCrunch are reporting a number of the companies… Read More
linkedin-redesign

LinkedIn Launches Major Redesign, eLearning Platform

LinkedIn on Thursday debuted the most extensive redesign of its desktop site to-date along with an expansion of its messaging service, and a brand new service: LinkedIn Learning. The professional social network, which is to be purchased by Microsoft,… Read More
Facebook photo

Mark Zuckerberg, Wife Priscilla Chan, Pledge $3B to Cure All Diseases

Facebook CEO Mark Zuckerberg has a new goal: funding technology that can find a cure for disease. Zuckerberg and wife Priscilla Chan, a pediatrician, announced Wednesday their plan to donate more than $3 billion over the next 10 years to fund the… Read More

Infographics

Business & Marketing News

Image courtesy of (KROMKRATHOG) / FreeDigitalPhotos.net

4 Reasons Small Businesses Should Migrate to the Cloud

Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a cursory look at… Read More
Photo Credit: Adikos via flickr (CC BY 2.0)

Why Long-Form Blogs Are So Much More Worth Your Time Than Short

If you’re familiar with the world of online content creation, you know that there’s a longstanding debate about which content type is more worthwhile: long-form or short-form. For years, so-called “content experts” have been touting the benefits… Read More
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net

Steps to Simplify the eCommerce Customer Journey

Your eCommerce customer’s journey starts with researching a product and ends with making a purchase. A happy customer experience builds the foundation for a successful eCommerce business. You can delight your customers at each stage, or you could annoy… Read More

Other News

Yahoo View

Yahoo View’s Free TV Comes to iOS

Yahoo’s partnership with Hulu is bearing fruit. The companies have launched a community TV-watching site, dubbed Yahoo View, for iPhone and iPad users. The site offers episodes of your favorite television shows along with bonus content such… Read More
ted-cruz

Trump Backs Cruz on U.S. Relinquishing Internet Governance Role

Texas Sen. Ted Cruz has found himself an unexpected supporter in his bid to prevent the U.S. from passing off the oversight of the Internet to an international organization. Donald Trump Presidential candidate Donald Trump is backing Cruz’s stance… Read More
Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net

Mastering eCommerce Optimization: 5 Tricks That Never Fail

Conversions are a critical aspect for an eCommerce site. Optimizing for conversions involves many elements like content, CTA, products, design, colors etc. It’s all about attracting customers and making them reach the end of the sales funnel. Here are… Read More

PRESS RELEASES

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Oxford Dictionary Apps Arrive for iOS

Another school year has begun and you’re struggling to get back into academic mode. Thankfully your iOS device is by your side and is there to help. If you’re at a loss for words on your next project or if you have a language class on your… Read More
Paragon Software

New Paragon Backup & Recovery 16 Makes PC Data Protection Easy, Effortless and Free — For a Limited Time

FREIBURG, Germany – Paragon Software Group today announced the release of Paragon Backup & Recovery 16, a key backup and recovery tool for Windows PC users who want to spend minimal time and effort managing backup tasks. Paragon Backup & Recovery… Read More
iStaging

iStaging Raises $5M Pre-Series A Funding

Taipei, Taiwan — iStaging Corp., a leading augmented and virtual reality technology provider, today announced that it has secured US$5 million in pre-Series A funding. The funding round was led by VC firm, WI Harper. Also participating in this round… Read More

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