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FEATURED ARTICLE — August 31st, 2015

How to Syndicate Your Content the Right Way

For blog owners, syndication is double-edged sword. On one hand, it is an effective way to re-use existing blog material.

On the other, it’s a scary tactic that, if used improperly, may bring about the wrath of the Google Gods or the Big Panda.

In the end, both of these viewpoints hold some truth.

The fact remains, however, that syndication is a valuable tool in a blogger’s tool belt. The secret is simply learning to do it well.

What is Syndication?

Syndication is the process of publishing one blog in multiple places. It looks an awful lot like duplicate content except for the fact that bloggers who utilize syndication also utilize certain precautionary measures that protect them from getting dinged by search engines.

For example, good syndicated
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