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FEATURED ARTICLE — December 18th, 2014

The Complete Guide to Publishing Content Online

You now know the key to an unforgettable and successful marketing campaign starts with brilliant content. Yet 74% of marketers focus solely on the content itself, not the actual publication. If you’re adopting an “if I write it, they will come” philosophy, you will undoubtedly experience failure. Creating relevant, educational, and unique content for your audience is only the first step. The second step – and in many ways the most crucial – is getting published.

Earlier in 2014, Google’s Matt Cutts essentially ‘spelled the end of guest blogging.’ (https://www.mattcutts.com/blog/guest-blogging/) That was bad news to anyone not on the content marketing train, but most savvy marketers knew by then that creating their own content and publishing
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