FEATURED ARTICLE — December 11th, 2017
Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start.
Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to find local businesses. While an all-encompassing SEO campaign should remain a vital part of your attack on the rankings, you need to turn up the heat on your local SEO efforts. If you don’t, you risk losing out to your competitors, while all your prospective customers who need your service never hear about you.
A lot has changed since the days when we advertized our trade solely in the local newspaper, radio, and shop windows. Those ad spaces still matter, but search engines have changed the game entirely. Are you ready to take the fight to your rivals on Google? Let’s take a look at how to outrank your competitors with local SEO.
1. Optimize Your Title and Meta Tags
Title and meta tags must make it super clear what your business offers and where it’s located.
Title and meta tags need to give prospective customers a clear understanding of what your service is all about, encouraging them to click on your website. They are a vital part of local SEO.
Let’s imagine we’re doing the local SEO for a dentist in Brooklyn. Some of the keywords we would use for the page’s various title and meta tags might look like this:
Experienced dentist Brooklyn.
Emergency dentist Brooklyn.
Brooklyn experienced dentist.
Two things you’ll notice:
• First, the name of the city and service is in the tags.
• Second, notice how grammatically incorrect these lines are? It doesn’t matter. When it comes to keywords in your local SEO, it’s OK to leave prepositions,...
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