FEATURED ARTICLE — August 21st, 2017
Yes, it happens to the best of us.
Just when we feel comfortable with the amount of organic traffic we get, we see a massive drop. And it’s bound to ruin our day.
If this happened to you, too, you must know what I’m talking about. If it hasn’t, keep on reading. It’s bound to happen at some point.
And I’m not being pessimistic. But think about it: there are a few major yearly updates Google makes. Plus a few hundred smaller ones. And each of them can bring down your search rankings.
So what can you do if you notice a sudden drop?
1. Make sure it’s a drop in the first place
Spikes are perfectly normal and you shouldn’t panic if your organic traffic has decreased in the past few days to a week. If the problem persists, it’s time to investigate.
Your starting point: Google Search Console. The Search Analytics here can break down the number of impressions clicks and position for any given page. And for the entire website.
In the Index Status section you can find out how many of your pages are currently indexed by Google. Again, look for discrepancies in the same period when you noticed the dropping.
If the findings in Google Search Console are similar to those in your ranking tracker or analytics tool, you should take action.
2. Up your internal linking game
Just as the name suggests, internal linking means adding more links to your own website/posts in your articles. For instance, check out my other articles on SEO on SiteProNews.
This is an example of internal linking. But it’s not enough just to link to other posts. The links have to be behind relevant keywords. In the example above, I used “articles on SEO.” This will tell Google that the page I linked to is relevant...
“[A] website without visitors is like a ship lost in the horizon.”
― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc.
The Internet is revolutionary because it gives everyone who has access to it an equal voice.
As beautiful as that… Read More
Google has a lot of ranking factors. A lot.
In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn’t want its “secret sauce” copied.
Though we may not know all the possible ranking… Read More
With the Google algorithm updates of yesteryear doing battle against spammy link practices, some experts considered backlinks to be a thing of the past. On the contrary, countless studies have since shown the direct correlation between strong backlink… Read More
Business & Marketing News
According to IMRG, the eCommerce market in the U.K. was worth more than £133 billion in 2016. Compare that to the global eCommerce market worth of $22.1 trillion (UNCTAD) and it’s clear to see that online purchasing is taking over the world.
The beauty… Read More
The life of a designer is hardly easy. They are always busy fulfilling the different needs of clients from different industries. You’ll either find them making designs, fixing typography, or adjusting fonts. When it comes to the personal preferences… Read More
There are two ways article writers can grab the attention of a reader. One is an eye-catching headline and the other is a compelling introduction. Most writers and marketers know how to make headlines truly attention grabbing. What about the introduction?… Read More
Google is hard at work on a new set of tools aimed at increasing subscription rates for content publishers.
According to Bloomberg, Google is performing an overhaul on its ‘first click free’ feature. This enables readers to search and access… Read More
Tech jobs are thriving in the United States employing over 7.3 million workers annually. This number is also up two percent from last year according to an annual analysis of the nation’s tech industry. In today’s digital age, almost every aspect… Read More
Are our machines turning into gods? So it seemed to 19-year-old Ke Jie in May. Jie, the world’s best player of the world’s oldest board game, Go, had just met his match… in the form of a program called AlphaGo.
In the space of a year,… Read More
Social Media News
Pinterest is finally adding some new tools that enable you to find exactly what you’re looking for in Pins.
Now, to get a close up look at items of interest in Pins, you can uses the social pin-up board’s pinch-to-zoom feature. The new tool… Read More
What are the major resources for your market strategies? How does a confident and successful entrepreneur differ from one who has tried several times and has failed? The simple answer is that the confident guy earns more money than the guy who has failed.… Read More
When social media first arrived on the business landscape more than two decades ago, it was widely viewed with a mixture of skepticism, indifference, or in some cases, outright hostility. According to some self-proclaimed business pundits and gurus, while… Read More