FEATURED ARTICLE — May 23rd, 2017
Backlinks (links) from other websites are still good for your website’s SEO (search engine optimization) because it indicates to Google that your website is popular. Backlinks from other websites are also handy because they draw in a fair amount of direct traffic, especially if you gain links from other websites that work in your website’s niche.
Building links is a good idea, but it is easy to get it wrong. Here are 10 link-building tactics to avoid this year:
1. Creating Cheap, Flimsy Or Useless Content
If you are going to write content for your own website, do it right. Cheap or poor-quality content may be quick and easy, but it gives others less reason to link to your website. Create high-quality and very useful content, and you will attract links like a beautiful woman attracts praise.
2. Grabbing Links From Any Old Website
Getting links from other websites is always helpful because it increases the chances of getting more direct traffic. However, links from some websites may not help your case. Some newer and less-maintained websites are destined to become spam websites, and too many links from spam websites will hurt your website’s credibility.
3. Poorly Planned Content Marketing
A classic example of poorly planned content marketing is when people concentrate almost exclusively on social media. They get plenty of mentions and links from social media, but they end up with nothing to show for it after a month or so.
4. Buying Links For Your Website
Spending money to have somebody else link to your website is still a dumb idea. This also includes if you are paying another company or website to allow you to guest post. Google always becomes aware of which websites are buying links and typically lowers...
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