Cart abandonment is one of those ongoing challenges that every eCommerce brand faces, regardless of size or order. You get shoppers to your site, they browse, add products, and vanish right before checkout. It’s frustrating because it feels like a sale that was nearly there. But more importantly, it’s frequently a sign that the client experience...

For years, marketers leaned on the classic funnel because it was simple and easy to explain. People noticed a brand, thought about it, and eventually made a purchase. But that tidy little path just doesn’t match how people behave anymore. Today, someone can discover a brand on Instagram, Google it later, forget about it, see a friend mention it...

The biggest lesson from the AWS US-East-1 region outage on October 20th, is that most of the affected companies were lacking resources to ensure business continuity. It shows that even when using some of the most trusted and reliable cloud solutions, it is unreasonable to expect a 100% uptime.  Therefore, to ensure that your business continues to...