Site   Web

FEATURED ARTICLE — January 22nd, 2018

The Game-Changing SEO Guide for 2018

No, this is not a post about SEO predictions for 2018. This is a guide based on strategies that are already working and that will work even better throughout this year.

If you’re a regular on SiteProNews and you’ve already read some of my articles, then you must know that the SEO game is changing pretty fast. Each year, there are more than 500 changes to the Google algorithm. Sure, some of them are minor. But their combined force is enough to make us rethink our strategy at least once a year.

OK, maybe “rethink” is a pretty harsh word. Let’s go for “bettering” instead. You see, with each new algorithm change, Google tries to make its search engine friendlier to users. In other words, deliver them better, more targeted content. Which is exactly what we, marketers should also be aiming for.

SEO in 2018 – what to do to boost your ranking

If I were to summarize everything below in a single phrase, it would be authority content. Just like in academia, “publish or perish” has become the new motto. However, it’s not just about publishing any kind of content. In 2018, there will be no game-changing SEO without game-changing copywriting.

But I don’t want to spoil the surprise.

Let’s look at the most important SEO factors to consider this year.

1. RankBrain is the game master

In 2017, Google announced that they will be letting artificial intelligence run the search. And the name of the AI algorithm in charge is RankBrain.

What does RankBrain do exactly?

Glad you asked!

First of all, it learns from human users. Then, it uses that knowledge to rank websites accordingly.

Here’s a search example to make things easier. Let’s say you’re looking for the perfect margarita recipe.... Read More

Recent Articles

Marketing Tips for Live Streaming on Social Media

Marketing Tips for Live Streaming on Social Media

Live streaming is one of the fastest-rising tools of the social media trade. After Twitter acquired Periscope back in 2015, it propelled live streaming at the top of the freshest social media features with thousands of users being attracted to it as… Read More
The Truth About Annoying Coworkers

The Truth About Annoying Coworkers

With a standard 40-hour work week, many of us end up seeing our coworkers more often than our own families. Infographic Courtesy of: … Read More

Getting Started with Facebook Ads: Advice for Beginners

“I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.” – Mari Smith, Social Media Speaker, Consultant, and Facebook Marketing Expert With more the 2 billion monthly active users,… Read More

6 & 7 Figure eCommerce Stores and How They Are Successful

Almost every eCommerce store owner dreams of steering their company to achieve six or seven figures annually in revenue. But what does it take to be a successful store owner? Is it more time, investing in marketing your product, the popularity of your… Read More

Why Your Best 2018 Content Marketing Resolution Could Be Long-Form Blogging

One of your New Year’s resolutions might involve buckling down on your content creation. You might have pledged to direct more resources toward your content (time, money, etc.) to make it better, because you know better content wins. Turns out, one… Read More