FEATURED ARTICLE — June 26th, 2017
Yes, e-mail is still a cost-efficient and high-value way to deliver your marketing messages to potential and current clients.
But only if you have a killer e-mail list.
Did you know that your e-mail list decays roughly 22.5 percent every year? This happens because your current contacts change their e-mail addresses (especially if they are work-related and they change jobs), they move to a different e-mail provider for their personal addresses or they simply opt-out of your list. Sorry, but that happens, too, and you need to acknowledge it.
Thus, even if you feel like your list is now as good as it gets, you still have to work on improving it constantly. Having a killer e-mail list is not something you can achieve overnight. But it is something that is worth working on incessantly.
Here’s how to start:
1. Never buy e-mail lists
Much like bought Instagram followers, bought e-mail lists will get you nowhere. Except for spam lists. You’re bound to get on some of those if you send unsolicited messages to unsuspecting recipients.
No matter how “targeted” the vendor claims the e-mail list is, you should know that the good e-mail addresses are never for sale. Even if 1,000 addresses can be acquired with a single click and a few bucks they won’t generate any revenue.
You can read more about why it’s a bad idea to buy e-mail lists in this HubSpot article.
But, ethical considerations aside, think about this: who is more likely to click on an article you e-mail them or even buy a product from you – someone who consciously wanted to be “in a relationship” with you or someone you are literally spamming?
What would you do?
2. Create great content
If you write incredibly good marketing...
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