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Optimizing Digital Experience (DX)

Advances in online experiences have made customer interactions smooth, enjoyable, and effortless. Seamless interactions and personalized services are expected. Therefore, the digital experience (DX) stack must be designed to meet the customer’s expectations, but the catch is that the expectations are constantly shifting. Therefore, digital...

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The Data Quality Metrics Every Business Leader Should Track

Modern businesses, such as a phone repair Edmonton shop, operate in a competitive data-driven landscape, wherein their potential for success depends on the reliability of the information they use to make decisions. While some business sectors use more data than others, it is safe to assume that most companies and organizations are managing large...

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How Social Media Search is Quietly Taking Over from Google

You may have noticed it already. If you’re searching for a new restaurant to visit, do you pull up Google Search — or TikTok? Want a lesson on how to fix a the bike yourself? Do you search for it on Google — or jump to YouTube? Social media platforms such as TikTok, Instagram, YouTube and Facebook are no longer just places to scroll through memes...

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