FEATURED ARTICLE — April 23rd, 2018
“Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….” – Tweet sent out by Google SearchLiaison account via Danny Sullivan
In early March, rumors swirled about a possible Google algorithm update.
On March 12th, Google confirmed that a core algorithm update did indeed occur, however, the alteration is not what most people suspected it to be.
When Google confirmed the update, it noted that it was an amendment to its core algorithm; something that occurs several times throughout the year.
Core algorithm changes can result in one or more changes to the SERPs, but Google did not divulge exactly what changes were made, resulting in much speculation as to what exactly the search giant was targeting.
Google’s Search Liaison, Danny Sullivan, took to Twitter to try and quell concerns by stating that Google was not after low-quality sites. Doing so, Sullivan made it unequivocally clear that sites who lost rankings should not be searching for a “fix,” as there isn’t one:
“There’s no ‘fix’ for pages that may perform less well other than to remain focused on building great content. . .”
So, if Google is not after demoting low-quality content, what might the update be about?
The Broad Core Algorithm Update
It is rather uncommon for Google to address updates to its core algorithm, as this process happens on a near daily basis. This update, however, is not one of these typical updates; it is of the variety that occurs a few times per year.
While Google’s intentions are still unknown,...
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