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Stretch Your Pay Per Click Marketing Budget For Better Online Income Profits

By Michelle Jayes in Featured

Using PPC marketing to advertise your legitimate online businesses is still one of the best methods to get regular buyers to your opportunities as the traffic is immediate.

The downside to Pay Per Click marketing though, is that if the campaign you are running is not effective, you can land up losing money and this will happen very quickly. If on the other hand your campaign proves successful and has high conversion rates, you can profit beyond your original expectations. If really does not matter if your PPC marketing budget is small or large.

These 3 tips will help you get more out of every cent you spend.

1. To begin with you must take a look at where you are purchasing your ads. If you have previously done some PPC advertising then you will have already researched the big name options like Google and Bing and perhaps even Facebook, but there are an even wider range of options out there is you are willing to search for them.

A lot of the bigger websites have their own pay per click programs and recently ESPN followed this trend. Apart from this there are also blog and website networks that run their own PPC programs. In many cases your adverts will be more conspicuous simply because your competitors are not likely to advertise on these websites, and another advantage is that the cost per click will be much lower.
By spending some time searching for the best places to advertise, not only will you need to spend less of your budget, but you will also have the opportunity to connect more efficiently with your prospective buyers.

2. If you find that you are not getting the kind of conversions you expected, you will know that your ads are not working; similar to running an ad on television when during the hours that your target market is sleeping.

Remember that different advertising networks will appeal to different types of people and because of this you may find that your ad works extremely well on one network while it may not work at all on another kind of network and this includes landing pages.

3. Tips number 3 involves stretching your Pay Per Click Marketing budget in order to take advantage of the different ways that you can lower your cost per click.

Remember if you choose to use Google to advertise your online income opportunities that they work on a score system for each campaign and the better your score, the less you will need to pay per click. What this ultimately means is that the more targeted your ads are the further your money will stretch.

Other networks may work a little differently and charge you according to the amount you spend. Ultimately it all comes down to what it is costing you per click and what you can do to keep your costs to a minimum, so that you can stretch your marketing budget further and earn more income in your legitimate online businesses.

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For more help with your legitimate online businesses Michelle Jayes invites you to visit her online income opportunities website http://www.online-income-business.com and get some great internet marketing e-books for FREE at http://www.online-income-business.com/FreeEBooks.html

How To Use Google Adwords to Grow Your Online Business

By Toby Russell in Featured

Pay Per Click Advertising – Using Google AdWords

Marketing your online business is vital and by using both paid-for and free methods you get an effective mix of coverage, in this article I’m going over setting up a Google AdWords account and what every beginner needs to know to get started ….

The basic idea behind all advertising is to put your message in front of as many people as possible at the lowest cost, but even better is if you can combine that with getting to highly targeted people who you know will be interested in your product.

The best option for making this happen is to use pay per click advertising. Pay per click ads do more than just generate traffic to your site; it’s your shop window to targeted consumers who have a need to satisfy, a problem to resolve and therefore, if you can deliver a solution there’s every likelihood you’ll sell to them and make a profit.

The most popular medium for pay per click advertising is Google AdWords. Google being the gorilla of search engines ensures your ads receive possibly the widest exposure on the web.

How It Works

The way it works is that Google places your ads strategically on sites that are related to your product or niche or you can choose to appear on the search results pages. In other words, sites where your potential customers will be and search results for what your customers are searching for answers to and information about.

Google AdWords is a very popular system bearing in mind Google’s premier position in the search engine hierarchy..When someone is looking for information online, they naturally go to Google. It makes sense that if you want to advertise to the largest number of people, you should use the world’s most popular website.

How Much It Costs

The price you pay for your ads depends on your choice of keywords and how competitive they are – it naturally follows the more popular & competitive the price of the keyword will therefore be determined by that competition; in other words, if lots of other people are using it, it’s going to be more expensive.

Effective Keyword Research is Vital

So again your keyword research is absolutely key, you need to drill down to closely associated (to your main keyword/niche) keywords that are less competitive and therefore more affordable. When you decide on relevant keywords that you want to target, you simply bid on them and Google gives you a price. Sounds tricky but its really not, its very simple I know for Sam & I we thought blimey we’ll never understand all that but believe me the tutorials are great and its simple.

How To Get Set Up On Google AdWords

The system is very easy to use. It has a clear and friendly interface. It takes about 5 minutes to create an account. Once you’ve set up an account, write an ad using your selected keywords. Enter your bid and set the maximum you’re willing to pay for it. You can also decide whether the ad will be used only on Google’s search results page, or whether you’d like it to appear on other sites that use the Google AdWords system. These are sites that allow Google to place ads on them. Google places ads according to keywords used so that only relevant ads appear on sites.

You can also choose how you want the ads positioned on the site. You can pay more to have them placed higher, since people are more likely to see high posted high on a webpage. Once all of this is done, you wait for Google to approve your ads.

Here’s the Really Cool Bit – Controlling Your Cost

Here’s the best method you can use, set a daily budget that you are prepared to spend -and word of advice here initially set it very low – test it, get comfortable with the way the campaign is working, see what the results are like,and try a couple of ad variations – this way you don’t loose your shirt by spending too much money in one go- this is the real beauty of Google adwords – its targeted traffic within a budget. You can instantly pause or stop your Google AdWords campaign by simply clicking on a button in your account.

If the whole process confuses you, there is no need to worry. On Google’s AdWords site area there are a number of easy to understand tutorials as I’ve mentioned before, that walk you through the process and give you some tips on how to get the most out of your advertising campaign.

Pay per click advertising with Google AdWords is probably the Internet’s easiest and most effective form of advertising. In fact, it’s probably the easiest and most targeted system of advertising online or off. Not only does it get you great results, it’s also extremely flexible and easy to use. So there you have it, it’s an absolute must to have in your marketing arsenal, so go there today and get your account set up.

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Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to drive huge amounts of targeted traffic to your own Internet Marketing business with his popular Free step-by-step Special Report. Chapter 12 tells you how to use PPC advertising, available at => http://www.startinternetmarketingonline.com

The FTC Begins Crackdown On Behavioral Ads – Is Your Site In The Cross Hairs?

By Chip Cooper in Featured

On March 14, 2011, the Federal Trade Commission (FTC) announced its first behavioral advertising settlement. If your website collects behavioral data or serves behavioral ads – either directly or indirectly through the use of behavioral ad vendors – you need to understand and comply with the FTC’s notice and choice principles, or suffer the consequences.

What Is Behavioral Advertising?

Behavioral ads are based on anonymous data collected on how a user’s computer browses the Internet, including websites visited, searches made, and content read. This data is used to create a behavioral profile that is linked to a specific demographic. The ads seen by the computer’s user are tailored to the user’s interests resulting in significantly increased relevancy and sales.

Contextual ads, in contrast to behavioral ads, are based solely on the content of the specific website page the user is viewing. Because contextual ads are generally not as relevant to the user’s interests as behavioral ads, contextual ads are less effective, and therefore less
profitable.

Although behavioral data is essentially anonymous when collected, the FTC and privacy advocates are concerned that the amount and depth of some data could lead to personal identification of users. In addition, even if users are not personally identified, the enhanced data about them could rise to the level of an invasion of privacy.

The Chitka Settlement

In 2009, the FTC issued a staff report on behavioral advertising that explained the FTC’s principles regarding behavioral data. The FTC believes that its deceptive and a violation of the FTC Act to fail to provide to consumers proper notice and opt-out choice regarding the collection of behavioral data. The FTC’s settlement with Chitka, Inc. is the first settlement based on these principles.

Chitka is an intermediary between advertisers and websites that serve ads for the advertisers. To collect behavioral data, Chitka passes a cookie on users’ computers and then uses the cookie to track the users’ online behavior.

The FTC alleged in its Complaint that for over two years Chitka advised consumers that if they wanted to opt out of behavioral tracking they could click on a button titled “opt out”. Clicking the button would generate a message that read “you are opted out”. The catch according to the FTC is that the opt out lasted only for ten days, and then new cookies would be passed to consumers’ computers
resulting in tracking of behavioral data for serving behavioral ads.

In its settlement with the FTC, Chitka agreed to:

* delete all identifiable user information collected for the ineffective opt out period,
* provide consumers with a new opt out mechanism that lasts for at least five years, and
* notify consumers whose opt out was ineffective to opt out again.

Chitka also agreed to a notice and opt out procedure that could be interpreted as a blue print for what the FTC believes is generally required for all sites that collect behavioral data. This procedure includes:

* A message on the home page that reads “we collect information about your activities on certain websites to send you targeted advertisements. To opt out of [our] targeted ads, click here.”

* The “here” link points to an opt out page where the user is notified that opt out means the information would not be used for behavioral ads, the status of the opt out (in or out), and that opt out is limited to a specific browser and should be repeated if another browser is used.

* A link on any behavioral ad that reads “Opt Out?”, and that provides text when the users’ cursor hovers over the ad that reads “Opt Out of Targeted Ads”. The Opt Out? link would point to the opt out page described above.

Conclusion

The Chitka settlement clearly establishes that the FTC believes it’s a deceptive practice under the FTC Act to fail to provide notice and opt out choice regarding behavioral ads.

What’s more important is that the notice and opt out procedure agreed to in the settlement may be a clear indication of the specific procedure that the FTC requires for compliance.

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Leading Internet and software attorney Chip Cooper has automated the process of drafting Website Legal Forms with his Website Legal Forms Generator. Use his free online tool — Website Documents Determinator — to determine which legal documents your website really needs. Discover how quick, easy, and cost-effective it is to draft your website legal forms at http://digicontracts.com/ .

Facebook for Business: A Spam-Free Way to Get People on Facebook to Visit Your Site

By Tinu AbayomiPaul in Featured

Okay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them?

How can you increase your exposure at Facebook without seeming like a spammer?

As I’ve said before, if you want to blatantly market on Facebook, you have a several options you can exercise without looking like a spammer. Get a Facebook Business Page, Buy a Facebook Ad, Participate in or Create a Group, or Leverage Your Profile.

Now, I’d never discourage you from doing any of these, in fact, you should do them all.

But I’m not going to write about them all here today. The first two are pretty self-explanatory. You create a business page – if you know how to build and manage a community, you’re all set. (If you don’t, still a discussion for another day.) And who doesn’t know how to buy an ad? Yes, there are more effective ways to use ads on Facebook, but at the end of the day, the basics don’t need to be covered.

Networking through groups and leveraging though? Not as common-sense based as you might think.

For now let’s take groups. It’s an easier topic, and leveraging your profile will probably take an entire day of videos, which I will discuss another time.

The reasoning behind joining groups on Facebook is simple: groups are mini-communities that have discussion boards, and often links, photo and video sharing areas, where people have agreed that they have a common interest, and want to exchange information about it.

Let’s say you teach people how to turn a $39 book into a $300 info-product with videos and audio CDs. You search groups and you find a book marketing group for authors.

Awesome, perfect market – if they’re marketing their books, they want to make more money, and if they want to make more money, your program is custom-made for them. There’s 2000 people in this group and you can just count the money flowing in…

Here is where most people go wrong. They go into a social group with an ad mentality, and start posting what are essentially, ads for their products on the wall (the general guestbook type area) or in the discussions. And it will backfire every time.

“But Tinu”, you might be thinking, if it doesn’t work, “why do people keep doing it”?

I’ll answer that, but first let’s look at why it doesn’t work.

The fastest revelation will come from the dating world. Ladies, please raise your hand if you would respond favorably to the following situation:

A guy walks up to you and says, “Hi, you’re cute, let’s have sex now.”

Anyone?

Yeah. If there’s 100 ladies in the room, maybe, MAYBE one chick has her hand up.

If I say, all desperate women put your hands down, that will drop to zero.

So why do people do it? The same reason why one in one hundred people respond. Desperation and/or just plain ignorance. Not stupidity, mind you. They just honestly don’t know the right way to do it.

And the desperate customer, you just don’t want to have. No matter what you offer them, they’ll claim it doesn’t work and ask for a refund. So, really, it doesn’t work at all.

Then what does work?

Value.

There are tons of ways to get people on Facebook to come to your site and even do business with you at some point – add value, bring value, create value, enhance value. All of them have two steps, first, make someone else’s life a little better, second, don’t look so desperate for a sale.

Let them come to you.

Everyone wants the folks at Home Depot to help them buy a light fixture, but no one wants to be sold a lamp.

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Learn one more way to use Facebook for Business, completely free here: www.freetraffictip.com/ – you don’t even need to enter your email address.

How To Establish An Advertising Marketing Plan

By Anthony Harris in Featured

Many business owners are searching the internet to find information that deals with an advertising marketing plan. In reality, advertising and marketing are two different animals, although closely related. Marketing refers to the whole product service mix which includes those famous four “P”s: Price, Place, Product and Promotion. Advertising is just a part of the mix and of course, it fits within the Promotion aspect of marketing. Within the marketing scheme, you need to establish a price-point for your product or service.

You also need to set up a channel through which you will offer your product/service (this is the Place part of the mix). The product or service itself is a vital part of the mix. . .and then we get to Promotion which includes advertising. In today’s internet economy, you can actually do certain forms of advertising which are free. Some of these advertising options include online classified advertising like CraigsList or US FreeAds. Perhaps one of the most effective free “soft advertising” methods makes use of the many social media sites that are now available. The key word in this type of promotion is “social.” In order to be effective, you need to stick to the social etiquette that is required. No spamming or hypey activity is allowed.

Coming up with a solid advertising marketing plan will most likely take some trial and error. But there are some tips that can help you get going. The most important is to understand who you are advertising to–in other words, know your target market. And know it very well. A thorough understanding of this will make your plan much more successful. Getting it wrong will set you up for failure. This will require quite a bit of research which cannot be skimped on.

Next, set your goals. Identify what you want to get in return for your advertising (recognition, sales, brand identity, etc) and set specific short -, mid- and long-term objectives.

Then you will want to do some brainstorming to come up with the actual advertisements. Create a rough draft. This is just the start. It will most likely be revised over and over again as you figure out what is doing well and what isn’t. Which brings us to tracking, testing and tweaking.

You need to have tangible results with every ad that you place. This is harder to do with magazine, television, newspaper or radio advertising. But online advertising very much lends to tracking. Analyze your results and make necessary changes. Sometimes just one word can make all the difference in advertisement conversions.

Research advertising agencies to find who you will work with best. If possible, go for those who are specifically expert in advertising your business niche. Using the correct advertising marketing plan is a process. Taking action and getting help from professionals can help you get started.

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Anthony Harris is an expert online marketer, trainer, and teacher. Head here to www.maverickmoneyclub.com to discover how to get up to 19 checks per month, earn upwards of $519.17 per day, make more than a full time income in your online home business in 60 days or less.

Relaunch of New MRPwebmedia Site

By Jerry Bader in Featured

MRPwebmedia has relaunched a new version of its website jam-packed with new videos and blog entries on how to deliver your marketing message so people will remember you.
Visit http://www.mrpwebmedia.com.

Is Direct Mail Really Dead?

By David Jackson in Featured

Even with sky high postage costs, a properly executed direct mail campaign still provides a solid ROI. What? You’ve bought into the myth that direct mail is dead?

You’re not alone. And while people are entitled to their own opinions about direct mail, they’re not entitled to their own facts. Here are the facts: According to an annual study from the Direct Marketing Association (DMA), spending on direct mail marketing is expected to increase by more than $1 billion in 2010. Yes, that’s billion with a “B”. Hmmmm…it would appear that rumors of direct mail’s demise have been greatly exaggerated.

Don’t People Hate Junk Mail?

And if you’ve also bought into the myth that people hate junk mail (and that’s exactly what it is a myth), here are the myth-busting facts: According to the 2010 DMA Statistical Fact Book, 79% of households either read or skim junk mail advertising sent to their home.

That study is right in line with an International Communications Research survey commissioned by postal automation giant, Pitney Bowes. The survey found, despite the immense popularity, and widespread use of digital media, consumers still prefer mail over e-mail, as it relates to receiving new product announcements, as well as confidential business communications such as bank statements and other financial information.

Here’s how the numbers breakdown: 73 percent of consumers prefer mail for receiving new product announcements or offers from companies they do business with, as compared to 18 percent for e-mail.

For important and confidential communications such as bills, bank statements and other financial information, a huge majority of respondents (86 percent)preferred mail as their communication method of choice, as compared with 10 percent for e-mail.

But wait, the news gets even better: The survey also found that 31 percent of consumers are less likely to discard unopened mail – including new product announcements, coupons, brochures, catalogs, etc. – than they are to delete unsolicited e-mails (spam) regarding new product announcements (53.2 percent).

When consumers were asked what specific advantages they saw in junk mail versus unsolicited e-mail and telemarketing calls, 45.3 percent of respondents found mail to be, get this – less intrusive; (40.2) percent more convenient – can be saved and considered at leisure; (30.2) less high-pressured – lets you consider your decision; (22.7 percent)more descriptive – lets you picture the offer; and (12 percent)more persuasive – encourages you to respond. I don’t know about you, but those numbers definitely got my attention.

What is Cooperative Direct Mail?

If you haven’t considered trying direct mail, maybe you should. A properly executed direct mail campaign combined with online marketing methods could be an unbeatable combination. Don’t know where to start? No problem. Cooperative direct mail companies like Valpak and Clipper Magazine make launching a direct mail campaign easy and affordable, for even the most budget conscious small business.

So what exactly is cooperative direct mail? Cooperative direct mail simply means you share an envelope with other advertisers – mostly local merchants, but usually a couple of national companies as well. Sharing an envelope with other advertisers reduces your costs significantly.

For example, if you were to do a mailing on your own to 10,000 homes, it would cost you thousands of dollars – even at reduced bulk rate postage costs. However, that same mailing shared with other advertisers would only cost you a few hundred dollars. That’s a huge difference that allows you to free up valuable marketing dollars that can be used elsewhere.

And if you’re a “push the envelope” type of marketer and really want to take your direct mail campaign to the next level, a new company named Dukky (pronounced ducky) is merging “junk mail” with social marketing and web technology – creating an amazingly effective and powerful marketing combination. Dukky’s web address is www.dukky.com.

In closing, if you do decide to give direct mail a try, whatever you do, don’t approach the process blindly. In order to utilize direct mail to its optimum effectiveness, you need to know what you’re doing.

In that regard, I highly recommend you purchase the book Million Dollar Mailing$ by the undisputed King of direct mail, Denny Hatch.

Just remember:

“You will go only as far as the limits of your knowledge. If you want to go farther, increase your knowledge.” – David Jackson

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David Jackson is a marketing consultant, and the owner of Free-Marketing-Tips-Blog.com – Free, common sense marketing tips to help grow your business. free-marketing-tips-blog.com

What is Pay-Per-Click?

By admin in Featured

Basically there are search engines which offer a marketing option called “pay-per-click” to advertisers.

Most of the major search engines offer this type of service.

The advertiser places a small advertisement on the search results page based on a specific keyword or phrase. Although you don’t pay to place the advertisement, as such the search engine company makes their money by charging you for every time someone clicks on your advertisement. Hence the name “pay-per-click.” Note that this is different from organic (free) search engine optimization obtained through other methods of advertising. How pay-per-click operates is that when a person asks a question of the search engine e.g. “How does such and such work” or “how can I do…” then if the words used tally with your keyword/phrase then your advertisement appears. Should your advertisement appeal to the enquirer and they click onto it then you are charged by the search engine company. If your advertisement doesn’t ring any bells and is not clicked on then you will not have to pay any money. Bear in mind though that if your advert is clicked on and it is not of interest to the reader you will still be charged. So it is very important to ensure that your keywords are very specific to your targeted audience. Whilst this method of advertising seems fairly simple it is in fact one of the most feared by newbies and with good reason. If you don’t know what you are doing then you can very quickly lose all of your advertising budget.

On the other hand done correctly the rewards can be HUGE. It is very important that you have your website set up properly after due diligence before even considering pay-per-click. My advice would be that you shouldn’t use company replicated sites (unless brand new!) because everyone else is! You need to have set up your own branding pages, submitted articles etc first. Make sure that your foundations are secure before entering this field! Assuming you are now in a position to go ahead with pay-per-click then how do you pay?

You bid! Oh no I have to get in an auction? Basically yep!

In essence the greater the bid the higher your advertisement is placed on the search engine.

That is a rather simplified explanation so please study further so that you fully understand how to construct a suitable campaign.

Normally the bid price is in cents rather than dollars but can still work out very expensive unless you have suitable controls in place.

As with most things you have to educate yourself first.

You have probably gathered by now that pay-per-click requires a serious learning curve and plenty of patience if you wish to be successful advertising in this medium.

As with all things testing is paramount.

So, yes, pay-per-click is a mayor way of selling your product/service on the internet and should be included in your advertising campaigns.

Just be sure you know what you are doing before dipping your toe in the water as you are playing with the big boys here.

To YOUR success

John Beaumont Internet Marketer

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Want to know who to drive Highly interested Prospects to your website using the power of Ezine Marketing? Found out how here. Would you like a FREE! “6 Pages To 6 Figures Special Report Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business. Get it here.

Television Advertising For Every Business?

By Jerry Bader in Featured

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019.

Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers.

To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses? The TV Networks with their desire to save money with cheap Reality TV programming packed with product placement has opened the door to the acceptance of Web-based content. All business has to do is get over their old fashion ideas of what advertising is, and get into a more audience-friendly creative content mindset.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

What’s Wrong With Web Advertising

By Jerry Bader in Featured

Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in silence…” a problem we’ve been talking about for years. I would add that the problem is not just a silent Web, it’s a Web where audio is miss used and abused by advertisers who don’t understand how to use sound design and music to motivate audience action. You can read the article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1.

The second item that should appeal to all those who pray to the god of media measurement; Abe Sauer writes “Media Too Quick To Label Old Spice Man a Failure.” Read the article in brandchannel at http://www.brandchannel.com/home/post/2010/07/23/Media-Quick-To-Label-OLd-Spice-A-Failure.aspx. In a nutshell the article uses the now famous Old Spice campaign to explain what we all know but just can’t accept and that is, there are “lies, damned lies, and statistics.”

So think twice the next time your video producer tells you he’s going to just slap on some royalty free music instead of creating a signature soundscape, or when you make a marketing campaign decision based on statistics and analytics that you really don’t fully understand.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

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