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If there’s an area in any business that keeps reinventing itself year in and year out, that definitely has to be marketing. It stands to reason – the constant innovations in the digital world and the irruption of new technologies need marketers to adapt their actions. That’s especially true in the last few years, a […]

1. Plan the release  While you’re still in the planning phase for a new feature, it’s a good idea to also think about how you will release it. This is something often done within the design process.  Things you should incorporate into this include:  Who will see this feature first? (Are there internal or external […]

Email phishing scams are unfortunately common. They involve scammers trying to get important personal information from people via email by masquerading as a legitimate business or organization. Phishers typically attempt to deceive their targets by creating fake versions of websites that look real. Users enter their information just as they would on the real site, […]

The checkout process can truly make or break a business. If yours is slow and clunky, it can cause frustration among both employees and customers alike. Let’s face it, nobody enjoys standing in long lines while payments process. The quicker your lines move, the more satisfied your customers will be with their shopping experience. Here […]

Partnerships are a big part of life. In their personal lives, most people look for a partner with whom they can share everything, good and bad, and rely on for support and encouragement. In their professional lives, not all business owners may be looking for a business partner to go in on their business with, […]

You surely want to create a blog that stands out in its niche and capture the attention of maximum readers. For that, you have to create engaging, unique and attractive blogs. You need to be sure about producing quality content and following blogging trends of your time. Here are the top blogging trends of this […]

Nothing is more boring than an advertisement without context. And if, as a marketing specialist, you don’t put enough effort into creating a story behind your marketing strategy, your brand is doomed to fail.  Storytelling can work miracles in terms of promoting a product. Just take a look at Adweek’s investigation into this issue: a […]

When it comes to marketing, regardless of whether it’s digital or traditional, the main goal is to maximize the return on your business investment, especially when you are a small business. Understanding ROI in your small business can indeed make a huge difference between success and failure. ROI is often a tool that helps small […]

Has your brand managed to generate quality leads on Instagram? Do you have a big following to drive immense traffic to your website? If you aren’t sure how to answer these questions, it’s time that you learn how to increase your followers on Instagram. As your audience grows, you’ll have a better opportunity to engage […]

I’m about to lay down some truth. How you present a design to a client can be as important as the design itself. I can hear the outrage already. “Good design speaks for itself!” the nay-sayers will cry. And, in some cases that may be true. Other creative directors, designers or visual marketers may be able to […]

What’s the common ground for all brands, no matter how big or small they are? They all want growth. And if we’re talking about startups, they want and need growth more than anyone. When you start a business, you can’t expect it to grow just because customers will start recommending you. Yes, word of mouth […]

The Rise of Social Media Over the last decade or two, social media websites and applications have completely taken the world by storm. Their mix of entertainment, practicality, and accessibility has led to an explosion in their use and popularity. This popularity began primarily with younger generations, who were savvier with digital technology and the […]