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The Information You Need to Thrive in Today’s Google Landscape  This study presents never-before-seen information on how Google’s search features impact click-through rate (CTR) behavior in the search results. To our knowledge, this will be the first such study that marries actual rankings data with real clickstream data.  Key findings in this report include (but […]

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Isn’t it ironic? Having a camera in places you call private- your room, bathroom, personal office, dressing rooms. As a society, we’ve evolved to become pretty accustomed to being watched. The CCTV camera across the street, and the digital surveillance of phone and email records- being watched is now an irrefutable fact. One we have […]

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According to recent research, one of the major factors in student discovery and choice of school is online search. Most Google searches, for instance, begin with a vague or non-branded term, such as MBA California, instead of the name of a specific educational institution. Search engine optimization, SEO, is a foreign concept to some students.  […]

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Privacy Concerns Fuel Facebook Exodus
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