Business Ecommerce Writing/Content

How to Use UX and UI of a Website to Attract Online Customers

Image courtesy Pixabay

Without a doubt, the modern consumer today asks for more than services or products. The modern customer looks for an all-inclusive experience that can be easily rejoiced and shared multiple times. They visit your business because they want the benefits, services, and products that you offer better than your competitors or only you can offer them. But the services and products you offer cannot sell themselves without a supporting cast behind them. 

Why is UX/UI important to eCommerce Websites?

In order for you to get a great conversion rate you will require something that will assist you to showcase your services, products, and brand to your consumers and potential consumers, this will make it easier for them to know about your brand and the services and products and it will also help you sell more products and services. To achieve this you will need a user-friendly website that uses a great UI UX web design.

How to attract online customers? 

A great user experience is vital for an eCommerce website and is a great start. This will assist you to boost your revenue through retention and conversion. While the opposite, a bad user experience will make potential customers lose interest and abandon your website. A good website takes into consideration both a good user interface and a good user experience. The user interface (UI) is mostly focused on how the website looks while the user experience (UX) is mostly focused on the user’s experience. The design, navigation, text, and paragraphing are all components in the user interface. Successfully applying both, a great user interface (UI) and a great user experience (UX), will help you boost your business to a higher level.

Picking the Best Combination

Both the user interface (UI) and the user experience (UX) play a major role in the entire user experience. But how can you use them to your advantage and attract more customers and boost your sales?

1. Improve Readability

Most of the users today are searching for quick and easy reads, this what most internet users want to see while they are spending their time on the internet. When visiting a website most users are searching for quality content, they just want something simple and easy to read.

It mostly revolves around using simple terms for your content and limiting the use of italics. The general customer experience can be improved by reducing readable errors.

2. Eliminate mistakes

If a user notices your website has some errors they will immediately begin to lose trust and interest in your brand. It is important to keep the overall design of your website simple and mainly focus on the smaller details. Some of the noticeable things that might irritate users include difficult navigation, poor accessibility, and ads placed all over your website.

3. Focus on navigation

When a user visits a website one of the first things they notice about a website is the navigation. If the users can easily transition from reading about one service or product to another, they are likely to return to your website in the future.

If your navigation bar is confusing and it causes the user to get confused, this will frustrate users and result in the loss of a prospective customer and the multiple referrals that she or he would have made to their family and friends.

4. Keep it simple

The more complicated a website looks, the more frustrating it is for the user. The main goal is to keep the general design of the website minimalistic and simple to create a user-friendly website. The website should not be flooded with information about multiple products on one page. Similarly, it’s also not advisable to have a complex design for your website. Complex designs can drive some users away. It should also make it easy for customers to purchase products from your website, using QR codes for eCommerce or barcodes to enhance user experiences.

5. Remove Problems

If your website already has some problems, you need to work on fixing those problems. Some common problems include incorrect tags, social logins, forums, completeness meters, and flagging of content.

Most user experience problems are caused by user interface issues which can directly affect the overall user experience. Once the user interface problems are solved, the whole user experience will improve.

6. Serve Each Community

The internet has converted the world into one huge village. These days customers come from all over the world from multiple backgrounds and for you to build a successful business you will need to satisfy their needs separately. For example, some people don’t have a technical education or fully understand English.

Similarly, it’s crucial that people with special needs who might want to visit your website are not ignored. The added extra features such as smooth connection or voice features can greatly increase customer satisfaction and give them a reason to come back for more.

About the author


Joyce Kimber

Joyce Kimber is an entrepreneurial writer. She currently writes for IronSoftware which creates c# libraries including Tesseract software to solve real-world problems. She always finds new ways to improve her work performance and quality. Connect with Joyce on Twitter @joyce_kimber91.