Search Results for "marketing"

At the start of 2021, 4.66 billion or almost 60% of people in the world were internet users according to DataReportal. In 2020 alone, 319 million new users went online for the first time. Given the current world state for 12 months now, these numbers are not surprising.  But internet use did not just increase, […]

The marketing world seems to be in a constant state of change. This is especially true when you look at digital marketing. New advertising opportunities appear all the time and innovative marketing influencers are always finding new ways to develop marketing strategies. If you are going to keep your marketing efforts ahead of the competition, […]

Owning a business, let alone starting one, is a tremendous undertaking. Marketing your company is a full-time job in and of itself, and you might find your efforts not paying off to the extent you’d like. There’s a natural give-and-take with digital marketing that can be difficult to master on your own. Without the right […]

“What do customers care about the most these days?” This question keeps buzzing in the mind of marketers and business owners around the world! Today, sellers aren’t only dedicated to selling. They realize that the secret to a flourishing business is in acquiring leads and nurturing them to the extent where they are finally convinced […]

The online space is very competitive. You do have access to a broad audience base.  However, every other business is going to target the same people. Robust marketing strategies are critical for astute marketers. You get to increase your presence resulting in higher conversion rates. So, how do you come up with the right marketing […]

When you run a marketing agency, you get to know all kinds of businesses: the good, the bad, and the ugly. As marketers, our job is to help our clients sell more. We do that through strategy, content writing, copywriting, social media, PPC ads, and more. You’d think that somewhere in these marketing tactics there […]

When it comes to digital marketing, the whole is often greater than the sum of its parts. Though there are many parts that contribute to the optimization of a firm’s marketing efforts, the success of these efforts depends on the quality of the campaign as a whole. If only one aspect of the consumer funnel […]