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Starting a business for the first time is both an exciting and a daunting prospect. As you start off, hopefully you have a clear idea of where you want to go, and what you want to achieve. But how will you get there? In today’s world, having a strong digital presence is essential and your […]

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This COVID-19 pandemic has launched the majority of small businesses into a state of panic as they struggle to find ways to stay relevant in these unprecedented times. But one benefit of this situation is that it provides the perfect opportunity to try out some new content marketing strategies.   The Benefits of Trying New […]

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Digital marketing is a mix of strategies that includes SEO, email marketing, search engine marketing, and social media among others. Of these, social media is the most elastic and increasingly occupies a pivotal role in digital marketing strategies. The reason is simple. No other platform offers the degree of interaction that social media does. No […]

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Are you planning to expand your small business? Perhaps being a small business owner, you’re exploring new ways to project the brand of your company on the scanner of your likely customers. If you are not on their radar, employing social media in commercial enterprises has emerged as an amazing way to get involved with […]

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B2B Content Marketing Trends in 2018
UX Marketing – Why, What and How?
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Today in search engine optimization (SEO) it is clear that in order to generate leads, it is necessary to provide users with high-quality content.  Content is essential, no matter what your business model is, and is a key part of winning the trust of potential customers. That is why content marketing is becoming increasingly important […]

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Marketing campaigns backed by solid marketing tools are essential. Even the best marketing campaign, without the correct tools, can fail. Email and text marketing are two of the best tools for marketing campaigns. Email is a widespread marketing tool. Most marketers are familiar with email marketing and use it in their marketing campaigns. Text marketing, […]

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Content Marketing Trends to Watch Out for in 2017
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The popularity of video marketing has gone viral in the same fashion as the rise of social media. Despite video marketing statistics that show an increased consumer preference for online videos, marketers are yet to catch up with video marketing strategies fully or aren’t getting the best results. If you’re looking for the right information on marketing […]

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Selling software as a service (SaaS) has always required a unique approach. It’s fundamentally different than selling consumer goods like soap or industrial products like steel. Yet, it is different from classic intangible services like banking and insurance. To help new SaaS marketers get up to speed, use our quick guide. 1. You’re marketing a […]

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Why are some flooring companies expected to enjoy more success than others? One common determining factor involves their exposure to the online community. Those which are able to establish a firm virtual presence will be able to advertise to a much larger customer base and as a result, sales are likely to increase. However, the […]

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Content marketing is evolving at a breakneck rate. Content marketing has moved from text to video content. Though written content still has its place in the scheme of things, video content has become the mainstay. Video content is also undergoing evolution. With the advent of animation technology, businesses can create more interactive videos with fewer […]

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Multichannel Messaging has a vast appeal for many small and medium-sized businesses. SMS brings about a lot of engagement, which is what makes it relevant in multi-channel marketing. The only question is how messaging can be used in multi-channel marketing. In this piece, we intend to let you know everything to help you with your […]

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