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Human societies have grown exponentially over the past centuries. For all the comfort and conveniences that we have engineered around us, it has taken a deplorable and colossal toll on our planet. Today we have a market which was not conceivable almost half a century ago. The sheer variety of products is overwhelming. In light […]

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Regularly, there are many moments, events, and opportunities that influence the world around us. Consumer preferences, interests, and relationships with different brands always change. As a response to the constant fluctuations within the market, businesses rely on social media to reposition their brand, products, and services to better associate with new and existing customers. In […]

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Are you feeling less inspired and worried that your digital marketing strategy needs a revamp? Well, thankfully, many of the top digital marketers are kind enough to dish out their best insights and techniques via their social media channels and blogs. However, before you hit the “follow” button with closed eyes to any profile that […]

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The days of video as merely a medium for entertainment are very much in the past! Today, video content has grown into an essential channel that customers rely on to make purchase decisions and discover brands. By the same token, video is one of the best mediums available to help customers advance throughout their buyer’s […]

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Marketers are increasingly using automation tools to make marketing campaigns and outreach efforts more efficient. In fact, up to 51% of companies use some form of marketing automation. One of the core elements of any marketing campaign is lead generation. The process of attracting, nurturing, and converting leads can be time-consuming for business marketers. So, […]

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B2B Content Marketing Trends in 2018
UX Marketing – Why, What and How?
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Starting a business for the first time is both an exciting and a daunting prospect. As you start off, hopefully you have a clear idea of where you want to go, and what you want to achieve. But how will you get there? In today’s world, having a strong digital presence is essential and your […]

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Countries around the world are gradually lifting the COVID-19 lockdown. Small businesses are getting ready to reopen their doors to customers. However, this isn’t the reopening you would generally have after renovation or a holiday.  For millions of business owners who had to close their stores overnight, easing the lockdown means that their offline stores […]

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SMBs or Small-to-Medium businesses represent most of the businesses in the US. This means that there are also a lot of SMB marketing opportunities. But SMB marketing isn’t as easy as marketing for a huge company. A good percentage (30%) of SMBs fail within two years. But what is an SMB? The Small Business Administration […]

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Content Marketing Trends to Watch Out for in 2017
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Digital marketing is a mix of strategies that includes SEO, email marketing, search engine marketing, and social media among others. Of these, social media is the most elastic and increasingly occupies a pivotal role in digital marketing strategies. The reason is simple. No other platform offers the degree of interaction that social media does. No […]

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Content marketing has proven to be one of the most effective methods of generating leads online. Therefore, it comes as no surprise that business owners are incorporating content marketing strategies into their overall marketing plans.  According to one study, ecommerce could grow by about 20% in 2022. Many ecommerce sites now have valuable content that […]

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This COVID-19 pandemic has launched the majority of small businesses into a state of panic as they struggle to find ways to stay relevant in these unprecedented times. But one benefit of this situation is that it provides the perfect opportunity to try out some new content marketing strategies.   The Benefits of Trying New […]

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