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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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Traffic doesn’t matter. Traffic is a vanity metric that does not pay bills. Relevant traffic, on the other hand, is your golden ticket to more sales and excellent ROI. While there are a lot of ways to get cheap traffic to your website, I don’t recommend them. The traffic that we, at Idunn, generate for […]

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At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change, one thing remains constant – quality. If you’ve been writing quality content for years now, you will notice no “demotions” in […]

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Do you know that amazing feeling when you see a spike in your website’s traffic? When your efforts have finally paid off and organic traffic is your top traffic source? It’s a great feeling, isn’t it? It can only be shadowed by the realization that said traffic didn’t bring any conversions. Nada. Zilch. No one […]

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Yes, it’s that time of the year again. It’s the ideal time to make plans for taking over the world, one SERP at a time. If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a […]

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SEO Targeting
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Do you know what’s worse than no SEO? Bad SEO! And I’m not even talking about black hat SEO. By now, I’m sure that most marketers have sworn it off. Unfortunately, bad SEO done with good (read: white hat) intentions can also have devastating effects on your website.  Search has changed dramatically in the past […]

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Today’s article is brought to you by Idunn’s onboarding process. Most of the clients that contact us complain of this: they write, some even do it often, but they see little to no results. To be honest, this is one of my favorite dilemmas. It’s rather easy to fix. And we know that content marketing […]

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Ever dream about the awesome things you could do to promote your company if you had a nearly unlimited budget? We all do! If you find yourself envying the likes of Apple and Coca-Cola who seem to be everywhere, I have some news for you: not even they have an unlimited budget. Much like all […]

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Sales. Lead generation. Downloads.  When we talk about copywriting and its ROI, these are the metrics that we should be looking at. Unfortunately, they don’t always say what we want to hear. So we divert our attention to vanity metrics like traffic and social shares. But this doesn’t fix the issue at hand – why […]

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SEO Targeting
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It’s been six years since Maile Ohye (Developer Programs Tech lead at Google) said that one of the biggest SEO mistakes is not being agile. In her own words: “The advantage of having an agile SEO cycle is clear. Aim to be agile.” Not clear enough for you yet? No problem! That’s what we’re here […]

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I know, it’s hard to keep up with all the changes in the SEO world. Especially if you keep reading articles by gurus who claim that ‘this small trick will help you rank instantly.’ Let me save you your money and your privacy: it won’t. Don’t give them your email address to download something with […]

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You’ve asked yourself this before, haven’t you? Whether your business is brand new or has already withstood the test of time, choosing digital marketing channels is an on-going quest. With new ones appearing every day, it’s no surprise that most business owners and marketers suffer from choice paralysis. One of the most frequent questions I […]

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We all know that the results of a Google search vary from person to person. You will rarely get the same results as your colleague, your friend or your spouse. And if you do, they will most likely be shown in a different order. So how can you optimize your content for personalized searches? Isn’t […]

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The Google Quality Rater Guidelines received a new update in late July. For SEO experts and writers, things suddenly got a bit clearer. That’s because Google shed some light on their process, as well as on what makes low quality content. Let’s dig in! What are the Google Quality Rater Guidelines? I know you’ve heard […]

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Remember the (not so good) old days when black hat SEO “experts” used to add links to your website on various directories and create spammy content that repeated the same keyword ad nauseam? Thankfully, those days are gone. Companies that are serious about their SEO avoid spammy content and keyword stuffing at all costs and […]

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SEO Targeting
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We all know that great content posted regularly is the cornerstone of any SEO strategy. But here’s the thing: it’s not enough to post random articles on random topics using random keywords. This is not a strategy. This is just something to keep you busy. Do you really need to clutter your schedule with something […]

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