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About Adriana Tica

Adriana Tica is an expert marketer and copywriter, with 10 years in the field, most of which were spent marketing tech companies. She is the Owner and Founder of Idunn. In October 2019, she also launched Copywritech, a digital marketing agency that provides copywriting, SEO content writing, and strategy services to companies in the tech industry.

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This is the question I ask my SEO writing agency’s clients most often.  In the ‘olden’ days, SEO was about traffic. To some extent, it still is. But modern SEO is about tangible results. Tangible results mean sales. Cash. Money that pays the bills. Traffic is a bit of a vanity metric. It’s nice to […]

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On May 4 this year, Google announced a new algorithm update. It’s a core update, which, in layman’s terms means it’s a BIG one. We have more signals that this is a big update, whose effects we’ll be analyzing for a long time. Moz uses a proprietary system (MozCast Temperature) to decide which updates are […]

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SEO Targeting
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In 2015 I launched my first digital marketing agency with $150 (hosting and domain fee). I named it Idunn and I gave it a big mission: to attract clients mainly through SEO. It took a while to get there. We had a constant stream of leads after the first year and after we fixed our […]

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Unfortunately, writing a lot on a topic that targets certain keywords is not enough to get that piece of content ranking. More often than not, we’re underwhelmed with the performance of our SEO content. Our content marketing KPIs fall flat at every evaluation. In this case, you clearly need a content strategy overhaul. But where […]

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The tech industry is fueled by buzzwords and hype. The irony is that even the people who claim to hate these buzzwords keep using them. It’s a self-feeding fire that breeds new monsters (read: senseless buzzwords) every day. Copywritech, the digital agency I run, caters only to tech companies. So my entire team and I […]

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More than 76% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. More than 6 million people in the US alone have already filed for unemployment and stock markets are plummeting […]

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Content marketing is no longer “nice to have” or “just another promotional tactic that you can substitute with another one”. In 2020 and beyond, content marketing is something that you have to prioritize. Why, you ask? Because your customers want it. 84% of buyers expect brands to create content. They expect it.  Your job is […]

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It’s hard to find an article about social media that doesn’t mention the continuous drop in organic reach of Facebook business pages. And it seems like this drop isn’t stopping any time soon. In late 2019, Facebook rolled out another algorithm update which caused the reach to go down another 2.2%. This means that page […]

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By 2021, more than 27% of internet users in the US will have an ad blocker installed. That’s more than a quarter of all internet users that you won’t be able to reach with ads. People block ads for a variety of reasons: The most prevalent one is that they’re interruptive. Internet users want a […]

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Ever felt like you’re writing for an audience of…one? Don’t worry – we’ve all been there. While everyone says that content is still king, it’s only fair to admit that the crown only belongs to that content that’s actually read. Otherwise, content is just a bad investment. My agencies, Idunn and Copywritech, have helped dozens […]

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I started my marketing career in small companies. Then I went on to work for even smaller, bootstrapped startups.  The marketing budgets of all these companies were as tiny as it gets. Then I moved on to open my own digital marketing agency and, more recently, another brand that offers copywriting and content writing services […]

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Content marketing isn’t something you can afford to ignore. If you want to put your lead generation and conversion on auto-pilot without spending a fortune on ads, that is. If you’re a regular on SiteProNews, I’m sure you’ve already seen all the stats and the reports that prove the efficiency of content marketing. You can […]

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My first job as a Marketing Manager for a startup in the tech world was amazing and HARD in equal parts. Back then, I had no idea what a PCB was and why home automation relies on cutting-edge solutions made simple and ready to integrate in homes that weren’t so smart yet. But perhaps the […]

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If you’re a regular on SiteProNews, you may have already stumbled upon one of my articles saying that you should never blog just for the sake of blogging. You should blog only when you have something to say. Better yet, you should blog when you know with absolute certainty that what you’re about to write […]

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The companies in the tech industry have to play by different rules. From data cabling to SaaS, the market grows but so does the competition. Market growths are always accompanied by competition growth. Everyone wants a piece of the pie. When the pie is bigger, it’s also more tempting. As you can see in the […]

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