With the use of mobile phones increasing, brands are investing more resources into mobile marketing, but is it worth the time and expense? As data-led digital marketing experts, AccuraCast decided to investigate.   AccuraCast conducted research over a 12-month period (august 2018 –2019) to determine the value of mobile advertisements. This research analysed 100 Google […]

Search engine optimization is more complex and confusing than it ever has been. There are a greater number of ranking factors than ever before. There is also a lot of confusion regarding what does help to enhance a website’s search engine placing and what doesn’t. One area where there has certainly been a lot of […]

Java, one of the most popular programming languages in existence, has stood the test of time as a solution for software development even when more than two decades have passed since it was first introduced. Maybe that’s because people know the benefits of using Java for large enterprises. However, there are also plenty of advantages […]

If you are thinking about starting your own blog, one of the most important things you need to do, apart from producing great content, is to choose the right CMS. In that case, your best option would be WordPress. Sure, there are other alternatives, but WordPress is by far the most powerful platform. In fact, […]

Just about every business has times when orders are coming in the door fast and furious, and other times when work slows to a crawl. But what happens when seasonal cash flow cycles happen several times a year – and not just during the traditional summer or holiday seasons? For tax and finance professionals, managing […]

Digital advertising continues to achieve robust growth in the U.S. According to the latest report from the Interactive Advertising Bureau (IAB) and PwC, digital advertising generated $107.5 billion in 2018 alone. This figure translates to a 21.8% increase in total ad revenue year over year. However, as many brands continue to dole out significant sums […]

As a business owner, amongst many other things, the burden of budgeting falls on your shoulder, and it is one of the things that you may not have any experience with. Before setting up any business, budgeting becomes a priority. If you’re clueless about setting up a business and its finances, begin by learning the […]

We are living at a time when any information that we need is just a click away. With smartphones and the internet changing the way we perform day to day tasks, marketing is not left behind. Companies are harnessing the power of smartphones to sell their products and services through digital marketing.  Using online channels […]