The advantages of going big are too appealing. Big brands tend to be trusted by funding institutions and therefore get to access funding more easily. In addition, they have the resources to hire the best talents and are exposed to a wider customer base. However, building a big brand is not free of challenges. To […]

It was only a few years ago that using a voice assistant was little more than an exercise in frustration. Even on the rare occasion that they actually understood our voice, they rarely were able to return anything of value. A lot has changed since then. Just last year, research from Adobe found that 48 […]

You have made the decision to hire tech professionals from diverse cultural, racial, gender, and ethnic backgrounds. Congratulations – you should feel good about this decision. Not only will it greatly benefit the creative flow of your team, it will also greatly benefit your local community, as well as the greater community of the tech […]

In recent years, more and more brands are turning to social media for marketing purposes. Indeed, social media marketing has proven to be very effective towards many goals; lead generation, increasing brand awareness and loyalty, and so forth. However, there are also many pitfalls for the unsuspecting and unprepared. Loose and unrefined strategies can have […]

Marketers often cringe at the name ‘Stock Photos.’ And truthfully, we cannot (always) blame them! Today, the World Wide Web hosts numerous stock photos sites that offer royalty-free images at affordable and sometimes zero cost. They are high-quality pictures available in multiple categories, making it easy to reuse for commercial and personal purposes. However, even […]

Webinar recording and screen recording programs are extremely popular among gamers, video content creators, etc. With the pandemic bringing a new culture of work from home these programs are also being used by professionals. As of today there are thousands of free and paid screen recording programs for Windows OS, making it difficult to choose […]

You’re about to learn how to prep for your next job interview. But first— Picture this: You’ve been in between jobs for over two months. If things go on like that, you’ll soon use up your life-time savings and start living on Chicken Ramen 6 Pack. But— At last, you get the callback from a […]