The new year is here, and while many financial experts believe a recession inevitably lies on the horizon, the timing couldn’t be better to invest in a...
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Local marketing covers all marketing tactics and strategies aimed at enticing local customers within a certain radius of a business to it. This form of...
Customers are the foundation of any business. Customers can lead your business towards both success and failure. So, it is essential to satisfy your customer...
Since the advent of the internet — particularly since social media’s rise in popularity and subsequent takeover of the global Zeitgeist — people have been...
In a world where the average American is barraged with 6,000 to 8,000 ads a day, the importance of organic media coverage has grown tremendously. But it’s not...
Fintechs are computer programs and other technology used to support or enable banking and financial services. Nowadays, the discussion around a more inclusive...
Search engine optimization (SEO) is integral to every online marketing strategy. Whether you’re a giant business or just starting, it’s important...
Social Media plays a massive role in our daily lives. Globally, more than 4.26 billion individuals used social media in 2021, and this figure is expected to...
Marketing has evolved with technology. The Mesopotamians stamping their products with their signature marks are the oldest records of marketing. Eventually...
A shopping cart abandonment rate is the percentage of online shoppers who add items to their cart but do not complete the purchase. The percentage of customers...