Event marketing can be a powerful tool for your company or organization to help build brand awareness, connect with your target audience on a personal level...
Tag - branding
Branding is where business growth begins. Your brand defines your company and helps create a clear separation from your competition. It’s also where building a...
Pop culture dominates the media landscape. From the latest movie releases to the newest trends on social media, pop culture is the lens through which many...
Effective brand marketing strategy can be a key driver in attracting leads, growing sales revenue, and positioning a business for success. A branding agency...
To spend or not to spend? Heading toward the end of a tumultuous financial year, this question is on the lips of company decision-makers all over the world...
We live in an era where the internet is no longer a luxury but a necessity. This has not only opened new avenues for content creation but also exposed us to a...
Brand awareness can be defined as the extent to which a business’s branding tool (name, slogan, logo, etc.) gets recognized by potential customers and...
The average household in the U.S. owns about 30 promotional products. They are such a part of everyday life it is easy to forget that they are the most...
In a world where the average American is barraged with 6,000 to 8,000 ads a day, the importance of organic media coverage has grown tremendously. But it’s not...
When it comes to attracting customers, every business needs a professional image. A logo is a quick and effective way to give your business identity. Creating...
Many businesses fail due to poor communication with their prospective customers. Crafting effective value propositions for your brand can make sure customers...
When you think about some of the most popular and prominent companies in the world today, you understand that they’ve built something like cult followings...
Brands are becoming increasingly important in the world of business. With the popularity of social media, companies can target specific audiences with products...
Looking at the landscape of the business world today, it is safe to say that the competition is increasing every consecutive day. Besides, increased...
When someone talks about a specific brand the first thing that comes to their mind is the brand “name and logo” but the brand is a lot more than a name and...