Brand awareness can be defined as the extent to which a business’s branding tool (name, slogan, logo, etc.) gets recognized by potential customers and...
Tag - branding
The average household in the U.S. owns about 30 promotional products. They are such a part of everyday life it is easy to forget that they are the most...
In a world where the average American is barraged with 6,000 to 8,000 ads a day, the importance of organic media coverage has grown tremendously. But it’s not...
When it comes to attracting customers, every business needs a professional image. A logo is a quick and effective way to give your business identity. Creating...
Many businesses fail due to poor communication with their prospective customers. Crafting effective value propositions for your brand can make sure customers...
When you think about some of the most popular and prominent companies in the world today, you understand that they’ve built something like cult followings...
Brands are becoming increasingly important in the world of business. With the popularity of social media, companies can target specific audiences with products...
Looking at the landscape of the business world today, it is safe to say that the competition is increasing every consecutive day. Besides, increased...
When someone talks about a specific brand the first thing that comes to their mind is the brand “name and logo” but the brand is a lot more than a name and...
Social media has been evolving over the years and stands as one of the most effective platforms for businesses to enhance their reach. With 4.55 billion active...
Superpowers are, well, powerful. Being able to breathe underwater, be invisible, or turn green and big when you’re angry is something that so many people want...
Your subjective view of your brand and your customers’ opinions might be different. Here is how you can align them. If you go to the supermarket to buy a...
Branding is essential to any business, including those in the healthcare industry. This industry is extremely saturated, so making your business stand out with...
Marketers know that it’s important to go where the people are — so why should podcasts be any different? This audio platform is growing in popularity, with...
Growing engagement is the key to expanding your business. By doing this, you’ll be able to form a closer connection with your audience. This helps increase...